Debunqed

Category: Branding

  • That’s so Meta, Dude!

    That’s so Meta, Dude!

    The adage that whatever you see in science fiction, you will witness in reality, seems to ring true more than ever in the 21st century. In fact, Facebook founder, Mark Zuckerberg is probably one of the biggest believers having bought the virtual reality company, Oculus as far back as 2014.

    Now, he and people from all walks of life are embracing the creation and adoption of a “Metaverse”. 

    But is this a buzz term or a new reality, and are the ultra-rich throwing money at it because they are trying to entertain themselves? Or is it because they actually want to ‘augment’ hundreds of millions of peoples’ senses of reality with beneficial technology? 

    Like many things in life, the truth isn’t black or white in this regard. While multi-dollar billionaires including Elon Musk and Jeff Bezos have looked to build cities in space that we can escape to when the world becomes overpopulated or uninhabitable, others are developing the ‘Metaverse’ as a complementary set of enhancements and parallel spaces for our lives on earth.   

    What is The Metaverse?

    Is the Metaverse more than just ‘sales speak’ for a bunch of sales-speak-for-tech companies? It has been bandied about throughout 2021 but Zuckerberg has been even more brazen, having announced at the end of October that Facebook would be rebranded as Meta. Rather cheeky!

    But what is this swanky new world we may soon be living, and maybe thriving in? I’ve been called Mr. Anderson for over 20 years, so it feels like a fitting time, with the release of the fourth Matrix movie, to ask: “What is the Metaverse(Matrix)?” 

    The Metaverse is a hypothesised iteration of the Internet, that supports persistent online 3-D virtual environments via conventional personal computing, as well as virtual & augmented reality headsets.

    Wikipedia

    It’s still being given a concrete definition but essentially it is an advanced version of the Internet wherein we can become immersed. You don’t just look at the Internet; you are ‘digitally immersed’ in it. Instead of just looking at a 3D object on your PC using a mouse to scroll up and down to see it from different angles, in the Metaverse your brain will convince you that you are in the same world as that object.

    Metaverses, in some limited form, were already present on platforms like VR-Chat or video games like Second Life. These suggest that we have been moving toward living in a Metaverse for years. But why should we care so much now about the Metaverse then?

    Why The Metaverse Matters

    The Metaverse has the potential to bring fulfilment, economic opportunity and equity to people. But, for this to happen, we would probably need a situation where a handful of companies – here’s looking at you Zuckerberg – are prevented from dominating it. The virtual world could overcome the shortcomings of the physical one which humanity has lived on for millennia. Digital environments could become actual places where people don’t only live; but also thrive.

    It is for these reasons that we believe Metaverses will be pervasive across our lives from a young age until our retirement.

    Images courtesy of the respective companies

    For example, the gaming platform, Roblox might be unknown to well, adults, but this 13-year-old platform is booming. Children and teenagers use this platform to play existing games together but also to create new games. It also sports a marketplace where users can sell those experiences and other products like online outfits and personalized avatars. Another incredibly popular online multiplayer game Fortnite is well poised to switch its huge user-base into ‘Metaversians’. Two upcoming multi-billion dollar gaming platforms built on Blockchain technologies are Decentraland and The Sandbox.

    The former made the news recently when a tech company bought a patch of virtual real estate in the Decentraland metaverse for 618,000 MANA (its native currency) – valued at $3.2 million.

    Virtual ‘land’ and other items (digital assets) in Decentraland are sold in the form of non-fungible tokens (NFTs), which are a class of crypto assets. All of these are authenticated using a Smart Contract component of the blockchain.

    Play-to-earn is another incentive to getting onto the Metaverse. You will now be able to earn virtual tokens (with monetary value) while emersed in your favourite game. This no-brainer strategy has seen an explosion of Blockchain play-to-earn games in the last quarter of 2021.

    Other Use Cases

    Back in the “real working world” virtual productivity platforms are also growing as companies’ employees use MS Teams, Zoom and other platforms to be able to communicate easily and at any time.

    You will be able to now have online offices and attend online conferences in virtual conference centres while represented by avatars. No more suiting up or wasting time on perfect makeup! So, while one can’t stop people from spending time in a cyber world, we can, however, enhance their experiences using cutting-edge technology.

    The opportunities for business and revenue generation will not be limited. Simulations for building and engineering projects will make presentations almost real – without having to travel to the actual sites. Online gambling/shopping companies will also look to capitalise by offering virtual casinos and stores in the Metaverse.

    Marketing Spin-offs

    There are even talks that companies may sell apparel and clothing and are designing virtual versions thereof. Virtual shoes could become status symbols which is rather bizarre but perhaps fun for the nouveau riche. Joke if you want but brands like Gucci, Adidas, and Nike are prepping (with partnerships) to board the Metaverse for obvious marketing opportunities.

    People are rapidly immersing themselves in virtual and augmented reality (VR/AR) worlds. Headsets are becoming more affordable and an assortment of AR/VR programmes are being written daily. These include entertainment programmes for PlayStation 5 as well as for pornography apps (another billion-dollar industry).

    Soon the Metaverse will become a tool that improves our lives and will go beyond being just an entertainment novelty.

    It doesn’t stop here. There is a little-known Metaverse company currently worth $2bn, that has made some major breakthroughs using Blockchain tech. They have actually created a device to scan entire people and objects to immerse them into the digital world.

    The ambitious project, MetaHero will be paying people a decent amount to have their avatars made and used in games from January 2022. Sounds absurd but perhaps you need to take a look yourselves.

    Final Word of Caution

    Bear in mind that the Metaverse may exacerbate problems faced by humans because of the Internet. We need a better grasp of managing data rights, data security, misinformation, the radicalisation of morally wrong ideas such as racism and vaccine hesitancy as well as platform power.

    Somebody needs to rein the likes of Facebook, um I mean Meta, in. We should not just allow the Metaverses to distract millions of us with a ‘wonderful’ cyber world.

  • Tech Game Changers

    Tech Game Changers

    The pandemic has thrown us into a state of flux and some tech entrepreneurs have found opportunities in the funk. One major trend involves playing with blockchain technology.

    Even though most people you come across pretend to understand blockchain, many don’t actually understand its full capabilities. Some clever Trevors, however, are making it work for them.

    DeFi (Decentralised Finance)

    For centuries, our money has been controlled by central banks. But this has given too much power to certain authorities. Now cryptocurrencies are set to help us shake the game up.

    Enter DeFi or Decentralised Finance – an umbrella term that refers to a variety of financial applications in cryptocurrency. These DApps are geared toward changing the roles of financial intermediaries or removing them altogether.

    Essentially, DeFi is a financial system built on public blockchains such as Binance Chain, PolkaDot, and Ethereum.

    It is a relatively new project which started later than Bitcoin in 2014. It was brought into the limelight in 2020 by a little-known South African called Andre Cronje. Cronje created the now almost billion-dollar DeFi-protocol called Yearn Finance (YFI).

    DeFi is an alternative to what people feel is an outdated, clunky financial system that is inefficient and prone to abuse. The idea is that DeFi will be a new digital-only and fully automated financial system which exists separately from our enormous, interlinked financial system.

    When you swipe your card, the institution has control over your transaction and retains the authority to record it in its private ledger, stop or pause it.

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    They also control financial all matters like insurance, loans, and alternative investments like derivatives, crowdfunding, and gambling. All this while literally owning all your data. They can use or share them with their stakeholders as they wish.

    Functionality

    DeFi aims to create an open-source, permissionless, and transparent financial service system. The yields you get from borrowing and lending digital assets on these platforms also put those offered by traditional banks to shame. This system is also relatively safe because lenders are certain to get their assets back because you need collateral (other cryptos) to borrow in the first place.

    You even, in DeFi, have mechanisms to maintain liquidity – just like Central Bank’s liquidity swaps. Some of them have ridiculous names like SushiSwap or PancakeSwap and perform these functions surprisingly well. this is possible because of their underlying computer-backed algorithmic technology.

    The current centralized nature of the global financial system means wealth is only amassed by those that have access to financial services. This has created further inequalities in our societies.

    Nevertheless, DeFi is a rapid technological innovation that is helping us to decentralize financial systems and foster financial inclusion. Cutting out the middleman also involves the use of Smart Contracts. Naturally prone to attach it is evolving but quickly gaining the acceptance of those ‘in the know’.

    Smarter Contracts

    According to Blockgeeks, a smart contract is a computer protocol intended digitally to facilitate, verify or enforce the negotiation or performance of a contract. They allow the performance of credible transactions without third parties.

    For example, ordinarily, you would go to a lawyer or a notary, pay them, and wait while you get the document. With smart contracts, you simply drop Crypto into a vending machine-type structure (digital ledger), and your escrow, driver’s license, or whatever, drops into your account.

    Courtesy: Law and Forensics.


    Smart contracts define the rules and penalties around an agreement just like a traditional contract does. Additionally, they also automatically help you enforce those obligations.

    Ethereum is the industry-leading Crypto company/platform that provides that functionality. It is, however, receiving strong competition from newcomer platforms such as Binance Smart Chain – which is actually a revised clone of Ethereum.

    Non-Fungible Tokens (NFTs)

    This is a technology that has been around for a few years but is enjoying new popularity. Fungibility refers to something that is easily interchangeable, such as the exchanging of a $50 note for five $10 notes.

    But non-fungible tokens have been created with the opposite goal.

    These are unique or scarce digital objects represented as tokens that cannot be replicated.

    They are literally anything that can be digitalized to form a collectible item – just like your paintings, collectible cards, or stamps.

    This is why they are infiltrating the auctioneering world. Digital content is tokenized through a process called minting.

    Minting involves assigning a coin on a blockchain to any given work and you can assign as many copies as you so desire.

    A key difference from authenticating other objects is that instead of a physical certificate of authentication, NFTs use blockchain technology as a verifiable digital ledger.

    The NFTs created on Ethereum’s blockchain are immutable, so they cannot be altered. No one can undo your ownership of the NFT.

    Some of the notable tradable (native) NFT tokens include Enjin Coin (gaming), Chiliz (entertainment) and Terra Virtua Kolect (VR artwork).

    Coloured coined NFTs

    In 2017, a game called CryptoKitties was invented. This was a blockchain game that allowed players to adopt, raise, and trade virtual cats.

    At one point, CryptoKitties were selling hundreds for thousands of euros. Since then, people have been pumping money into the NFT market which has more than quadrupled in value since the pandemic.

    Investors saw the value of investing in a verified item of art that no one else possesses. As a result, many new digital (NFT) marketplaces such as OpenSea and SuperRare were established – and thriving. The NBA has also gotten in on the action. NBA Top Shot is a first-of-its-kind collectible website that allows you to collect, trade, and sell your favorite NBA highlights as digital tokens. One of the highest-selling NFTs there (only 2 minted) is one of a reverse dunk by LeBron James – which fetches a cool $210 000.

    Rock band, Kings of Leon earlier in March 2021 became the first musical artist to sell its album as an NFT. Their eighth studio album, When You See Yourself, is being sold in standard digital and physical formats but also has an NFT.

    Within a week, the album had made more than $2m. This includes around $500 000 which was donated to Live Nation’s Crew Nation, designed to support live music crews during the pandemic.

    Enter the Dogecoin

    The year 2021 wanted to add a bit of humor to the world whilst making some people rich. You may call them clever or maybe reckless – or both, but some people traded an invisible investment called Dogecoin and significantly pushed up its price.

    Dogecoin was like a parody of Bitcoin symbolized by its face, the Doge meme. Entrepreneur Elon Musk punted the coin which was actually started as a joke in 2013. The price of dogecoin has exploded by more than 1,100% this year.

    The cryptocurrency has gained increased attention from endorsements by Musk, who at one point was the world’s richest man on paper. Entrepreneur Mark Cuban, rapper Snoop Dogg, and musician Gene Simmons are also backers of the Crypto-coin.

    Now Musk wants you to be able to trade Dogecoin using the Coinbase platform.

    Musk’s Tesla motor car company had allegedly used the Cryptocurrency exchange to buy $1.5bn worth of Bitcoin in February.

    The Gamestop effect

    Also this year, online traders caused chaos among financial systems, showing big institutions that they can beat them at their own game.

    A bunch of people got together on Reddit and discussed how they would pump up the price of Gamestop, a US rental games company. Gamestop saw its fortunes wane as people turned away from buying or renting disc versions of games in favor of downloads. The Reddit ‘movement’ was aided and abetted by a group called WallStreetbets.

    The group has since pledged millions of dollars from the proceeds towards saving Gorillas – epic!

    Its founder, Jaime Rogozinski, has also signed a deal in Hollywood to make a film about the incident.

    The price went through the roof as Gamestop became a gambling tool, with little underlying value in the company.

    A number of people won big but others who got in late weren’t as lucky. The price later crashed, costing gamblers a lot.

    It has since fluctuated wildly and is now on a downtrend. For every new multimillionaire, there has been someone who has lost their life savings.

    Tread carefully with new technologies

    It will take time for the use of these new technologies to settle in our society. You must, however, be skeptical even when Musk, who recently changed his designation from CEO of Tesla to ‘Technoking’ posts such things on a social platform.

    Whenever he tweets something, people react. Musk convinced scores of people to buy Dogecoin and now he is quite excited about NFTs.

    The Billionaire recently actually turned down a $1.1m offer to buy one of his tweets as an NFT after putting it up for sale, quoted saying: “it doesn’t feel quite right.”

    Musk said that he was going to sell a tweet of a song about NFTs as an NFT. This was days after an NFT had sold for a record $69m. But it turned out he was joking around when he tweeted: “Actually, doesn’t feel quite right selling this. Will pass.”

    Elon’s $1m NFT

    Musk’s tweet was listed on the blockchain-backed auction platform valuables and has attracted a bid of $1.12m from a user called @sinaEstavi.

    The tweet is of a techno song about NFTs, with the lyrics: “NFT, for your vanity, computers never sleep, it’s verified, it’s guaranteed.”

    If you don’t believe how volatile these currencies are, just check out how Bitcoin lost more than 80% of its value from December 2017 to May 2018. It is currently hovering just below $60,000 after a low of around $3,500 only in March 2020.

    If you decide to invest, do so knowing that rapid price fluctuations come with the territory.

    Remember these new blockchain assets are highly volatile investments. Their values can swing literally like a yoyo, based on the jokes made by a multi-billionaire who wants to live in space.







  • Startup with flair

    Startup with flair

    §§§

    Every great product begins with an idea—even while the world waits in lockdown. In fact, some of history’s best masterpieces stemmed from periods of isolation, like Sir Isaac Newton’s Theory of Gravity or Victor Hugo’s Les Misérables.

    Whether you’re fulfilling a lifelong dream or simply seeking a new income stream, there are ways to get your groundbreaking tech idea to the market today.

    Do your planning & research

    The first step of software or web development is to appraise the idea itself. Most successful start-ups begin as answers to urgent consumer concerns. They also usually change the way things are done and are therefore called disruptive technologies. To be considered, your tech idea should, therefore, help resolve a relevant problem.

    If you are not solving a pressing need, the fanciest invention or service (even with a solid marketing and financial plan) will fail to appeal to your target market. It will also not catch the eye of potential funders.

    Many startups fail because visionaries fail to elucidate their idea to the people that can make it a reality.

    Next, you should analyze the possible competition. With millions of Apps, DApps, and software developments out there, someone might have already created the same thing. If that’s the case, you could see how your product improves upon its predecessors. It might be a good idea to get your work patented or copyrighted. Likewise, you might want to check to see if the idea has not already been patented.

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    Of course, transforming this amazing tech idea into reality involves a LOT of planning, too. That’s why you should research and map out an approximate timeline, possible tech builders (if you can’t DIY the work), related APIs, and most importantly, a budget.

    Some software developers may offer to partner with you – as your startup’s CTO. This could be for an equity/share in the venture or to provide a discount on the work done. This is a good option if you are still early in the fundraising phase.

    Finding the funds

    If you don’t have the money to get your idea off the ground, not to worry! There are plenty of other ways to find the funds, such as angel investors, banks, or crowdfunding sites.

    While some people rely on traditional loans from banks, others prefer to apply for grants from the government. There are also pages like GoFundMe and Kickstarter, where you can post your idea and crowdfund from private individuals around the world.

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    For example, Palmer Luckey, founder of Oculus (a virtual reality headset), raised over $2 million using Kickstarter to begin his business. If you instead opt for an angel investor, an individual willing to invest a large sum into budding businesses, studies show that your business is more likely to succeed.

    Another form of assistance is to go through a startup incubator. You might want to look up the best ones in your country – but as ideas are not limited geographically – you can join any of the top incubators in the world.

    Test & distribute

    Finally, after proper planning and fundraising, you can execute and test out your brilliant tech idea. As AOL Founder, Steve Case, once said, “You shouldn’t focus on why you can’t do something, which is what most people do. You should focus on why perhaps you can and be one of the exceptions.” 

    This stage will also include a working prototype and a few open sessions or what is referred to in tech terms as ‘Beta-testings’. You can collect more insights from potential users to make your product stand out from others – preferably before you launch it.

    There are many online tools to help you in this phase. Most of them offer free trials, so you can get away with using them just for the test period.

    Covid-19 is no excuse not to launch a good venture provided it serves a pressing need as mentioned. In fact, projects that address the pandemic directly will indefinitely get preferential treatment when it comes to funding and support.

  • Smoother Online Shopping

    Smoother Online Shopping

    As a small online business, it makes sense to ensure that what you are selling is very easy to access. This is especially important when offering something that is common. The purchasing process should be practical and aesthetically pleasing to your clients.

    Your online shopping cart software creates that important connection between you and your customers. It must therefore help you achieve three goals:

    -Deliver the best and most secure experience for your users;


    -Make it simple and desirable for them to complete transactions;


    –Minimize common ecommerce hurdles (such as shopping cart abandonment).

    Customers expect consistency, reliability, and speed. Most users are now accustomed to the speeds facilitated by broadband Wi-Fi and omnipresent LTE mobile networks.

    Research indicates that 78 percent of ecommerce consumers completed a purchase on their mobile device in 2016.

    This percentage has probably increased since then. Therefore, delivering experiences that embrace mobile best practices has to be one of your primary concerns as you choose a solution.

    Some other salient things a good online shopping cart solution should pay attention to:

    TRUSTis obviously a huge part of establishing a valuable relationship. Your shopping cart software is an extension of your brand, and your buyers must trust it with their personal and financial information.

    As buyers avoid using direct credit card purchases (due to increasing fraud and data breaches) in favour of more secure methods. Your company must be prepared to offer new payment options.

    Customers appreciate the SECURITY and ease of mobile wallet payments, such as Apple Pay and Google Pay. This is because they can complete purchases using a single-use virtual credit card number.

    Give them the ability to use these alternative payments and if possible, do not exclude Cryptocurrency!

    It would also need to link up to your MARKETING and customer service platforms to provide a holistic customer experience.

    Naturally, you also want a system that tracks product sales and customer activity with as much detail as possible, and that can also sort transaction data across a multitude of categories.

    So, where does one get such software?

    Read more about how to get a good shopping cart software here.

  • Sell easily with the aid of smart tech

    Sell easily with the aid of smart tech

    Practical online software can – without a shadow of a doubt – help your business (large enterprise or Start-up) get on top of its operations.

    The most common operational tasks most of us use are sales and customer support. Though very important they cannot, however, be used in isolation to other business processes.

    There are also other ‘bits’ and ‘bobs’ that can be built-in or integrated to ensure that your business processes are fully automated. And automation saves you time and therefore, money!

    Core operations that a good ERP can manage for your business are not limited to the following:

    • Sales (the lifeblood of your business)
    • Customer Support (now extended to Customer Engagement)
    • Accounting and Finance (all your banking, invoicing, payments and taxation)
    • Supply chain and logistics management (Cataloguing, Inventory, stock management, warehousing, storage and deliveries)
    • Retail (B2B, eCommerce, Point of Sales)
    • Human Resources (Staffing, holiday bookings, Salaries and wages, recruitment).
    • Marketing (Branding, campaign management, targeted ads etc.)

    Can you imagine these have been in use since the industrial revolution and the introduction of chain stores? 

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    ERP is the abbreviation for Enterprise Resource Planning and is basically the software your business uses on PCs/cashier systems, scanners, and all points of sale devices.  

    One of a kind

    We identified and reviewed a specialized ERP called  SmartSaleERP. It is an integrated tech platform targeted for retail business owners to help you get in control of your business. 

    Granted, there are hundreds of ERP solutions out there including those from known brands such as Microsoft Dynamics, Salesforce, Zoho etc.

    A distinguishing feature on SmartSaleERP however, is the kind of technology they use over and above the traditional features and user interfaces (UI).

    This ‘edge’ comes from the use of biometric and smartcard tech to provide you with a better customer/user experience.  The sales experience can be derived from both the customer and the business side.

    Read the full feature to find out more about this distinct ERP here.

  • 3D Copy and Paste!

    3D Copy and Paste!

    The bizarre-sounding digital printing phenomena called 3D-Printing has been mulling around from the past.  Recently,  has been in the limelight; specifically in the press for the wrong reasons.

    Read about the new craze and get ideas for Xmas via 3D Copy and Paste!

  • Sales misconception – debunqed!

    Sales misconception – debunqed!

    The ‘great’ art of selling is about earning and keeping your client’s trust. In business or commerce, there is nothing greater than the feeling of completing that successful sale.

    By successful, we refer the whole process: from convincing the customer that your product or service will meet his/her long or short-term needs. This is after listening carefully to their requirements through thorough discovery.  The client is then able to the payment without hassles and take timely delivery of the goods.
    Finally, the customer acknowledging and thanking you for it with the hopes of coming back should be the most rewarding part of the sale. That coupled with your commission of course!
    A successful sale is a step-by-step process and must have all the above elements.
    Anything short of that is paramount to a quick-fix or even a scam. It is only lazy salespeople (taking shortcuts) that give the trade a bad reputation.
    Granted, not all of your sales interactions will turn out to be complete success. Some elements of the above process could be stymied by aspects out of your control.  For instance, the client’s lack of funds, suppliers’ delivery delays or a faulty product can mess up a good sales cycle.

    A true story

    Some of the most successful sales are even conducted by faceless agents. Once, while based in Johannesburg, we sold a product (that was mass produced in China) and had it delivered from New York to Cape Town via air-freight.
    This was based on a demand (order) that was placed on a then operational website. The actual sales were brokered via correspondence by email and phone.
    Luckily, the product (and delivery) quality was good enough not to warrant a face-to-face visit, though in those days having Skype for Business would have been a great resource to at least give ‘a face’ to the sales rep.
    They were, however, willing to deal with the agent several times without having met them personally based on the quality of the (medical) product. This was in addition to the vote of confidence and guarantees provided throughout the intensive sales interactions.
    This little anecdote proves that it doesn’t matter what you sell, if the product is of good quality, and meets all (compliance) requirements including the recent GDPR law – the sale actually becomes the easy part.
    You will, however, still require a little bit (and the right kind) of presentation skills to position the product/service adequately enough to execute the sale.

    There is no real art to selling – we all do it all the time without realizing it. From the time we apply to a kindergarten or high school, to university and finally to all the jobs in our working career.

    Reinforce the brand

    As salespeople, we must present ourselves (our unique skills and character) and persuade a ‘buyer’ to take us on. This is also something no automated sales agent or Chatbot can do and is an area that Artificial Intelligence (AI) will not beat us on.
    And just like a brand, everything we do is intended to enhance our value and the more we beef-up our brand (with educational, mentorship and technical qualifications). The better our brand, the more demand for your offering.
    250x250But back to selling. We sell people ideas: something as simple as convincing your mate to meet at the pub after work or your girls to join you for a weekend spa takes skilful persuasion. And even more so if they had other plans or options.
    That is essentially what sales is about – persuading a buyer to choose your product or service over that of others using tools such as the consumer black box.
    Such persuasion obviously can be genuine or fraudulent. Those salespeople trained by their leader Jordan Belfort as illustrated in the 2013 Wolf of Wall Street movie are a testimony. The revealed how persuasion can be used effectively when capitalizing on with an inherent human trade – greed.
    Being truthful, however, (even if it means letting go of a sale) will determine whether you get repeat customers. This is something most successful salespeople make use of to boost their conversion rates and pipelines.

    Mentorship

    Debunqed.com likes to follow unconventional salespeople who use unorthodox but effective methods.  These are not necessarily the textbook style of selling but will help to inspire you to address the potential client’s needs honestly.
    Such ‘on the ground’ learning is done with the help of a mentor. Shadowing one or two mentors that are passionate about what they do can rub off a few skills that can supplement traditional sales theory.
    Sales is a skill best learned on the ground and you will hardly find an institution offering it as an elective course.
    Such revenue-multiplying potential that repeat-customers can provide for your sales portfolio or pipeline beats getting a quick-fix by conning people no matter how big the ‘score’ is.
    What you should be doing as a salesman is gaining your customers’ trust whilst solving their problem.
    A trusting customer will always look you up for more purchases.

    If you operate in an industry where you have multiple products or one that needs to be renewed – you earn revenue for life!
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