Smoother Online Shopping

As a small online business, it makes sense to ensure that what you are selling is very easy to access. This is especially important when offering something that is common. The purchasing process should be practical and aesthetically pleasing to your clients.

Your online shopping cart software creates that important connection between you and your customers. It must therefore help you achieve three goals:

-Deliver the best and most secure experience for your users;


-Make it simple and desirable for them to complete transactions;


Minimize common ecommerce hurdles (such as shopping cart abandonment).

Customers expect consistency, reliability, and speed. Most users are now accustomed to the speeds facilitated by broadband Wi-Fi and omnipresent LTE mobile networks.

Research indicates that 78 percent of ecommerce consumers completed a purchase on their mobile device in 2016.

This percentage has probably increased since then. Therefore, delivering experiences that embrace mobile best practices has to be one of your primary concerns as you choose a solution.

Some other salient things a good online shopping cart solution should pay attention to:

TRUSTis obviously a huge part of establishing a valuable relationship. Your shopping cart software is an extension of your brand, and your buyers must trust it with their personal and financial information.

As buyers avoid using direct credit card purchases (due to increasing fraud and data breaches) in favour of more secure methods. Your company must be prepared to offer new payment options.

Customers appreciate the SECURITY and ease of mobile wallet payments, such as Apple Pay and Google Pay. This is because they can complete purchases using a single-use virtual credit card number.

Give them the ability to use these alternative payments and if possible, do not exclude Cryptocurrency!

It would also need to link up to your MARKETING and customer service platforms to provide a holistic customer experience.

Naturally, you also want a system that tracks product sales and customer activity with as much detail as possible, and that can also sort transaction data across a multitude of categories.

So, where does one get such software?

Read more about how to get a good shopping cart software here.

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Sell easily with the aid of smart tech

Practical online software can – without a shadow of doubt – help your business (large enterprise or Start-up) get on top of its operations.

The most common operational tasks most of us use are sales and customer support. Though very important they cannot, however, be used in isolation to other business processes.

There are also other ‘bits’ and ‘bobs’ that can be built-in or integrated with to ensure that your business processes are fully automated. And automation saves you time and therefore, money!

Core operations that a good ERP can manage for your business are not limited to the following:

  • Sales (the lifeblood of your business)
  • Customer Support (now extended to Customer Engagement)
  • Accounting and Finance (all your banking, invoicing, payments and taxation)
  • Supply chain and logistics management (Cataloguing, Inventory, stock management, warehousing, storage and deliveries)
  • Retail (B2B, eCommerce, Point of Sales)
  • Human Resources (Staffing, holiday bookings, Salaries and wages, recruitment).
  • Marketing (Branding, campaign management, targeted ads etc.)

Can you imagine these have been in use since the industrial revolution and the introduction of chain stores? 

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ERP is the abbreviation for Enterprise Resource Planning and is basically the software your business uses on PCs/cashier systems, scanners, and all points of sale devices.  

One of a kind

We identified and reviewed a specialised ERP called  SmartSaleERP. It is an integrated tech platform targeted for retail business owners to help you get in control of your business. 

Granted, there are hundreds of ERP solutions out there including those from known brands such as Microsoft Dynamics, Salesforce, Zoho etc.

A distinguishing feature on SmartSaleERP however, is the kind of technology they use over and above the traditional features and user interface (UI).

This ‘edge’ comes from the use of  biometric and smartcard tech to provide you with a better customer/user experience.  The sales experience can be derived from both the customer and the business side.

Read the full feature to find out more about this distinct ERP here.

The bizarre-sounding digital printing phenomena called 3D-Printing has been mulling around from the past.  Recently,  has been in the limelight; specifically in the press for the wrong reasons.

Read about the new craze and get ideas for Xmas via 3D Copy and Paste!

Sales misconception – debunqed!

The ‘great’ art of selling is about earning and keeping your client’s trust. In business or commerce, there is nothing greater than the feeling of completing that successful sale.

By successful, we refer the whole process: from convincing the customer that your product or service will meet his/her long or short-term needs. This is after listening carefully to their requirements through thorough discovery.  The client is then able to the payment without hassles and take timely delivery of the goods.

Finally, the customer acknowledging and thanking you for it with the hopes of coming back should be the most rewarding part of the sale. That coupled with your commission of course!

A successful sale is a step-by-step process and must have all the above elements.

Anything short of that is paramount to a quick-fix or even a scam. It is only lazy salespeople (taking shortcuts) that give the trade a bad reputation.

Granted, not all of your sales interactions will turn out to be complete success. Some elements of the above process could be stymied by aspects out of your control.  For instance, the client’s lack of funds, suppliers’ delivery delays or a faulty product can mess up a good sales cycle.

A true story

Some of the most successful sales are even conducted by faceless agents. Once, while based in Johannesburg, we sold a product (that was mass produced in China) and had it delivered from New York to Cape Town via air-freight.

This was based on a demand (order) that was placed on a then operational website. The actual sales were brokered via correspondence by email and phone.

Luckily, the product (and delivery) quality was good enough not to warrant a face-to-face visit, though in those days having Skype for Business would have been a great resource to at least give ‘a face’ to the sales rep.

They were, however, willing to deal with the agent several times without having met them personally based on the quality of the (medical) product. This was in addition to the vote of confidence and guarantees provided throughout the intensive sales interactions.

This little anecdote proves that it doesn’t matter what you sell, if the product is of good quality, and meets all (compliance) requirements including the recent GDPR law – the sale actually becomes the easy part.

You will, however, still require a little bit (and the right kind) of presentation skills to position the product/service adequately enough to execute the sale.

There is no real art to selling – we all do it all the time without realizing it. From the time we apply to a kindergarten or high school, to university and finally to all the jobs in our working career.

Reinforce the brand

As salespeople, we must present ourselves (our unique skills and character) and persuade a ‘buyer’ to take us on. This is also something no automated sales agent or Chatbot can do and is an area that Artificial Intelligence (AI) will not beat us on.

And just like a brand, everything we do is intended to enhance our value and the more we beef-up our brand (with educational, mentorship and technical qualifications). The better our brand, the more demand for your offering.

250x250But back to selling. We sell people ideas: something as simple as convincing your mate to meet at the pub after work or your girls to join you for a weekend spa takes skilful persuasion. And even more so if they had other plans or options.

That is essentially what sales is about – persuading a buyer to choose your product or service over that of others using tools such as the consumer black box.

Such persuasion obviously can be genuine or fraudulent. Those salespeople trained by their leader Jordan Belfort as illustrated in the 2013 Wolf of Wall Street movie are a testimony. The revealed how persuasion can be used effectively when capitalizing on with an inherent human trade – greed.

Being truthful, however, (even if it means letting go of a sale) will determine whether you get repeat customers. This is something most successful salespeople make use of to boost their conversion rates and pipelines.

Mentorship

Debunqed.com likes to follow unconventional salespeople who use unorthodox but effective methods.  These are not necessarily the textbook style of selling but will help to inspire you to address the potential client’s needs honestly.

Such ‘on the ground’ learning is done with the help of a mentor. Shadowing one or two mentors that are passionate about what they do can rub off a few skills that can supplement traditional sales theory.

Sales is a skill best learned on the ground and you will hardly find an institution offering it as an elective course.

Such revenue-multiplying potential that repeat-customers can provide for your sales portfolio or pipeline beats getting a quick-fix by conning people no matter how big the ‘score’ is.

What you should be doing as a salesman is gaining your customers’ trust whilst solving their problem.

A trusting customer will always look you up for more purchases.

If you operate in an industry where you have multiple products or one that needs to be renewed – you earn revenue for life!
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