Category: Cloud computing

  • Ethical hacking

    Ethical hacking

    Maybe you should encourage your kids to become hackers. When you open Twitter handles and Linkedin profiles, it’s not unlikely that you’ll find people listing hacking as a skill.

    Parents used to tell their kids to become doctors, lawyers, and accountants. Later, they advised them to learn about computers. These kids have now grown to become hardware specialists and then software specialists today.

    In the past 10 to twelve years, we have seen ourselves thrown into the fourth industrial revolution. In it, technology affects our lives through social media and augmented reality.

    We share a lot of our personal information with more people, companies, and institutions every day, willingly and are often blasé about it. This has tempted people to steal this information by hacking it. 

    Hacking background

    Since the advent of personal computers in the 1980s hackers have become prolific, initially in ‘first-world’ countries that had an advanced infrastructure. There were numerous cases in the US but as computer technology permeated the world, hackers followed suit. 

    A hacking group called MOD, Masters of Deception, in the 1980s allegedly stole passwords and technical data from Nynex, and other telephone companies as well as several big credit agencies and two major universities.

    The damage caused was extensive and one company, Southwestern Bell said it suffered losses of $370,000 alone. These days the damages, though not always publically announced, can run into a few millions of dollars.

    READ MORE about the Online Threats hackers use here

    All this has paved the way for a special information technology (IT) vocation. A security hacker is someone who explores methods for breaching defenses and exploiting weaknesses in a computer system and networks. They break into systems they aren’t authorized to, and tend to break seamlessly into email and banking systems.

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    Hacking as a career

    Ben Wilson works as an ethical hacker. He has more than ten years of experience and worked in London where he received on-the-job training. He now works remotely in South Africa servicing UK clients.

    “I test websites for clients and look for vulnerabilities in the systems. I have done a lot of work for banks lately but my work is across industries.” 

    “Energy companies are using my services more and more,” he says.

    Wilson says he worked in a permanent position for six years. Right now he contracts for five clients regularly.

    Ethical hackers are the knights who test how permeable these systems are.

     

    “The majority of my work is for British clients. The UK pound is strong and I like to earn pounds. I’d say the best computer security consultants in the world are in the UK. The US is strong too but the UK consultants are sophisticated and the best.”

    Vulnerabilities

    The most common way in which people hack information is through email contacts; especially personal Gmail accounts.

    People think that their information is safe because it sits with one of the largest companies in the world. But this is exactly why it isn’t safe.

    Gmail and other third-party free email accounts are regularly hacked. If you want to protect especially valuable information you should either upgrade it to the business/enterprise level, use a different email service, or perhaps the one connected to your employer. 

    Nowadays companies use services to protect themselves against hacks and unauthorized access. These monthly or annual service providers might employ ethical hackers to check the companies’ systems.

    Hacking, however, isn’t just something that happens to big companies or in blockbuster movies. Here are some reality checks:

    • All websites are under threat;
    • So are applications (Apps) on your phone;
    • People can also program artificial intelligence (AI) to hack into systems. This has become a big concern and theme for security experts.

    Ways to proactively prevent a hack 

    Fortunately, there are several ways of protecting yourself and your information from hacking; starting with your emails. Be wary of “phishing” emails asking you to update your information, especially for bogus databases that you have never heard of.

    Use a spam filter – Avoid opening attachments from senders you don’t know – Update your passwords regularly – It helps to have authentication methods, such as a smartphone-linked and email-linked authentication (2FA) or security keys like Yubico – Do not click on any ad – period! Back up your files regularly – it’s always a good idea – Don’t allow ransomware bullies to bully you.

    • If you get sent communication saying that people have your files and want money or they’ll release the files; ignore them.
    • They can’t threaten you forever and might eventually move onto another target especially if your information loses its value over time.

    Anti-hacking software

    As a business, use tools like those from cybersecurity experts Acunetix. More than 4 000 companies protect their web applications from vulnerabilities using its powerful web scanner.

    Its penetration testing software prevents potential attacks by identifying holes in your websites’ coding. This is where hackers usually plant their complex code which allows them to extract data such as contact details, credit card details, and in worse cases, company-sensitive data like patents and blueprints.

    Naturally, it also scans networks to find gateway loopholes that could lead to crashes and downtime-related losses. A bank’s website going down for a few hours can cost it several thousand or even millions in lost revenue.

    Despite having firewalls, VPNs, and other Internet security systems in place, your websites and apps being developed are still vulnerable to cyber-attacks or a hack.

    The most commonly known hack used is a DDoS attack. Basically, it works like a traffic jam clogging up a highway, preventing regular traffic from arriving at its desired destination. Incidentally, only a few days ago, Amazon was hit by a DDoS Attack.

    So, how would you know or find out if you are vulnerable?  By conducting regular scans on your websites and apps to see where vulnerabilities lie.

    Avoiding a hack requires common sense

    Be aware and don’t fall into scams. It’s unlikely you’ve won 120-million Euros in a lottery. You should know by now that you are not the descendant of a king!

    In addition, if someone says they have a sex tape with you in it and they want your salary, unless you know you made a sex tape, they’re probably lying.

    Unless of course, a scorned lover of yours tricked you – but you can’t blame technology or a hacker for that.

     

  • The Online Threats of 2019

    The Online Threats of 2019

    How you can stop them from happening.

    Like a biological virus mutates – as technology advances so do the complexity of phishing and identity theft schemes. With major services adopting cloud technologies and storing private data online, anyone is vulnerable to hacking.

    To make matters worse, hackers continue to come up with some pretty creative ways to profit from stolen information.

    Without wasting time, these are the things you should already be doing to avoid being exposed to hackers in the first place:

    In order to keep these cyber-criminals out of your lives and computers, let’s take a look at some of the actual schemes to watch out for in 2019.

    Hacking

    We all know what hacking is by now – the term has almost become synonymous with internet security. So a question is: do you love watching movies on Netflix or jamming out to your summer playlist on Spotify? If the answer is yes, then you’re at a pretty high risk of getting hacked.

    DynaRisk, a UK cybersecurity firm, recently found that cybercriminals most commonly target these brands, along with adult-oriented sites (you know what we mean) and then, online gaming services.

    Identity Theft

    A few weeks ago, authorities caught a New York-based gang who had used identity theft to steal over $19 million worth of iPhones. Quartz reported that this operation ran for seven years.

    So-called “Top Dogs,” the ring leaders, would organize lower level members of their organization to steal identities and create clone credit and identity cards. Then, affiliates fanned across the nation, signing up for mobile phone plans to acquire iPhones, which were later sold for a profit by the Top Dogs.

    Because phone payment plans take the shape of nominal fees over the course of several years, victims often wouldn’t notice the fraud until it was too late. Learn how another scheme dubbed sim port attack works in the diagram below:

    Ransomware

    Hacking can happen to anyone – including our favorite bands. In early June, a hacker managed to steal the minidisk archive of Thom Yorke, the lead singer of Radiohead. This included previously unreleased demos and audio material from around the time of “OK Computer,” the band’s 1997 worldwide hit album. The hacker then demanded $150,000 on the threat of releasing it.

    Holding files for ransom is so common nowadays that it even has its own name: “Ransomware.” Either pay over the ransom or lose your files—or, even worse, have them released onto the unforgiving Internet.

    In response, Radiohead released all 18 hours of material on Bandcamp themselves, winning against these ransom hackers.

    Most security experts recommend the same route as Radiohead—never pay the ransom, because there’s no guarantee you’ll recover files or prevent their release.

    Sextortion

    If you think ransomware is bad, there’s an entire subgroup of it aimed to profit off sexual shame. Cheekily named “Sextortion,” some hackers creatively upgraded the classic email phishing scam to scare victims into handing over Bitcoin.

    According to Fortune, hackers have already racked up over $900,000 with sextortion. In these phishing emails, the sender claims to have spied on you while you watched porn—and has webcam footage of the salacious deeds. The message then demands a Bitcoin ransom, or else face the social and professional consequences of this lewd video getting sent to all your contacts.

    To make the threat even more believable, the sender references a previous password tied to the user’s email account. According to Krebson Security, a sextortion phishing message might look a little like what’s written in the sidebox.

    In rare cases, the threats are real—and hackers get their hands on some sexually explicit photos. Recently, American actress Bella Thorne fell victim to sextortion. Last Saturday, she took a similar, albeit more risqué, route as Radiohead, opting to release her nude photographs on Twitter in order to take the power away from her hacker.

    Last thoughts

    So, what’s the best way to avoid your personal, or, business from costing thousands in virtual currency? Since most of these emails are fake, you can just avoid them with a spam filter. And you should probably buy a webcam cover…just to be safe. When it comes to general browsing- we suggest using a VPN.

    Read more about VPNs here

    There are now more secure anti-hacking tools that use the Blockchain and offer great protection, especially against identity theft. Have a look at our feature on Tokenisation.

    Most online services now like mobile banks, offer App-based 2-factor authentication. This should now be regarded as the minimum security for ANY online account or App.

    To avoid hacking or phishing scams in general, optimizing your cybersecurity and using online common sense will save you loads of time, trouble and money.

    Cybersecurity by Acunetix
  • Cloud-hosted services square up

    Cloud-hosted services square up

    Running your business requires choosing the right tools for you and your employees. In order to streamline work-related productivity, many organizations are migrating to cloud-based office suites. Specifically, Microsoft’s Office 365 and Google’s GSuite (now known as Google Workspace).

    Both products boast a variety of helpful productivity tools and the latest remote collaboration technologies. While it’s impossible to say which one is “better”. This head-to-head comparison can help you decide which office suite is a better fit for your business.

    What is Workspace & Office 365?

    Office 365 and Workspace (previously GSuite) are packages, of powerful business tools that facilitate your day-to-day tasks using the cloud. They even provide business emails along with apps for creating documents, spreadsheets, presentations, video conference calls, shared calendars, and notes.  

    In addition, storing information on Google or Microsoft servers, rather than your own via these suites, can also save your business a lot of money.  

    Plans and Pricing

    First, let’s look at plans and prices. It’s important to note that Microsoft requires an annual commitment, while Google offers you the option to make monthly payments if you prefer.

    Contact us to get a formal quote for your business
    GooglevsMicrosoftSuites
    Cloud packages head-to-head

    Email

    While both Office 365 and Workspace offer web and mobile apps (Outlook and Gmail, respectively) for email. There are, however, some subtle differences.

    One advantage to Office 365 is the desktop version of Outlook, which is incredibly feature-rich and lets you sort and group emails with ease. Gmail, on the other hand, is widely used throughout the world. For this reason, a variety of third-party app options (e.g. WordPress) can be linked to it to enhance its capabilities.

    Cloud Data Storage

    For the entry-level plans, Office 365 Business Essentials wins out with 1 TB (terabyte) of storage per user, while the Workspace ‘Basic’ plan only offers 30 GB. GSuite includes emails in this storage limit, whereas Office 365 provides extra storage for email files with added archiving.

    However, Workspace’s upgraded plans beat out most of Microsoft’s storage offerings. So long as your business has more than five employees, Workspace Business and Enterprise provides unlimited cloud storage. Although, businesses with less than 5 employees on the “Business” plan are capped at 1 TB. Only Microsoft’s E3 plan and higher offer the same unlimited cloud storage.

    Applications

    Applications are the cornerstones of a suite’s functionality. Workspace and Office 365 offer you a variety of comparable apps for word processing, creating spreadsheets and presentations, all on the cloud!

    This means every user gets a free desktop version of the Office suite (i.e. Microsoft Word, Excel) to download.

    These feature-rich apps expand far beyond the capabilities of the mobile and online versions, and are available on every plan except the ‘Business Essentials’.

    While both services offer mobile and online apps, one major benefit of Office 365 are its desktop applications.

    Collaboration

    These online applications make both suites ideal for remote collaboration. Microsoft Teams lets facilitate this with tools like real-time co-authoring, mentioning users by name and chat capabilities while working on OneDrive. Microsoft now lets you collaborate using its desktop apps, too, although the updates to shared files are a bit sluggish compared to its online apps.

    Similarly, GSuite offers Hangouts for chats and Google Drive for real-time collaboration. Google’s online and mobile apps were created with cloud collaboration in mind, so some might find them a bit more user-friendly.

    For remote meetings, GSuite and Office 365 both offer group video conference calls. If you plan on large-scale video conferences, then Office 365 offers far more for your money: most plans have a 250-participant limit, while the E3 plan increases to an astounding 10,000-person limit.

    Meanwhile, GSuite’s Google Meet allows up to 25 participants on the “Basic” plan, 50 on the “Business” plan, and 100 on the “Enterprise” plan.  

    Security

    Cloud services are running into a variety of security issues, and these suites are no exception.

    A 2019 Barracuda Networks’ report found that a large percent of ATO (account takeover) attacks were targeted at Microsoft Office 365 accounts after businesses migrated emails to the service.

    These attacks prompted the Cybersecurity and Infrastructure Security Agency (CISA) to issue a set of best practices. The aim was to help organizations migrate their email services while avoiding risks and vulnerabilities.

    Meanwhile, Google recently announced that a cloud storage feature for encrypted passwords on its “Enterprise” plans was faulty. As a result, some user passwords were stored in plaintext on Google’s servers!

    While cloud computing has its risks, the two suites do have impressive security features. GSuite is comparable to Google’s own level of security and offers AI detection of suspicious activity, Two-Factor authentication, and data leak protection—in which admins can block outgoing communication determined by set keywords.

    On the other hand, Office 365 has the option of Multiple Factor Authentication (MFA), along with the detection of malware, viruses, and suspicious activities. Microsoft also provides data loss protection, and admins can restrict access to company-issued devices only.

    Ease of Use

    So, which is easier to use? Well, it depends on who you are, and your ability to grasp software quickly.

    If you’re accustomed to working with MS Word or Excel documents, and edit them for work on a regular basis, then Office 365 and its desktop-to-online formatting compatibility will probably be your best bet. This is especially true if your company solely computes with Windows PCs.

    However, new users might find GSuite apps easier to learn, as the tools are a bit simpler and straightforward.

    So, which is best for you?

    Firstly, Office 365 offers feature-rich apps, and most of its plans come with a desktop version of MS Office applications. This is a definite advantage over its competitors.

    Its entry-level plan is far more generous in terms of data storage than GSuite’s “Basic” plan. In addition, businesses that already exclusively use Windows technology are likely to find Office 365 better-suited for their needs.

    With that said, GSuite was originally designed as a cloud collaborative productivity tool. Therefore, its features might be easier for collaboration and can be used among a wider variety of Windows and Mac devices. In addition, GSuite’s Business’ plans and above outdoes Microsoft when it comes to unlimited cloud file storage. <- This has changed since the article was first published.

    Unfortunately, I can’t tell you which of the two is “best.” But, with this knowledge in mind, you can make an informed decision to choose the best cloud suite for you.

  • The latest cloud computing trends in 2019

    The latest cloud computing trends in 2019

    It’s 2019, and the Cloud is everywhere—from the apps we use every day to the infrastructure of global tech giants.

    According to researchers at Gartner, revenue generated from public cloud services is projected to grow 17.5 percent in 2019. This amounts to a total of $214.3 billion, up from $182.4 billion in 2018.

    More than a third of organizations surveyed by Gartner saw cloud investments as a top three investment priority. With this kind of growth, tech organizations are racing to get on board with cloud-only software and platforms.

    Here are some of the trends to look out for this year:

    Hybrid Cloud, Multi-Cloud and Mergers

    IBM announced its purchase of Red Hat last October, calling it the “most significant tech acquisition of 2018.” This combined Red Hat’s extensive network of open-source clouds with IBM’s Hybrid Cloud team.

    Mergers like these are likely to become a trend this year, as companies see the benefit of using multiple clouds across all sectors of their organization.

    Furthermore, this system will dominate in the future, as businesses find public clouds inadequate to meet every one of their requirements.

    As a more flexible and functional solution, many organizations will shift to a network of multiple private, public and hybrid clouds in the future.

    Serverless Cloud

    Serverless computing is a young market in technology, but it will continue growing in 2019. It isn’t actually “serverless.” Instead, it is a cloud-computing model in which the cloud provider itself runs the server on a dynamic, as-used basis (FaaS).

    Rather than buying server space, developers can use a back-end cloud service to code. They will only then pay for the server space they actually use.

    As this relatively new technology develops, we can expect to see more companies providing and expanding their “serverless” offerings.

    Artificial Intelligence

    Although cloud technologies are growing exponentially, artificial intelligence (AI) could prove an even greater economic driving force. According to Accenture, the impact of AI could double economic growth rates by 2035 in developed countries. 

    Around 80 percent of large companies have adopted some form of AI, according to the Harvard Business Review.

    Amazon, Twilio and Nvidia, to name a few, are thus, incorporating AI with cloud computing, next-gen GPUs and the Internet of Things (IoT). This has led to the developing of applications with “smart assistants,” and voice-to-text technologies.

    Such a combination of AI and the cloud provides an extremely powerful and unconstrained computing network.

    Security

    Digital transformation is already underway, with Gartner also projecting that 83 percent of all workloads will shift to the cloud by 2020. However, this movement presents issues of cybersecurity.

    Many businesses have not properly secured their cloud-stored data. For example, marketing and data aggregation firm Exactis left around 340 million records exposed on its cloud servers. This was uncovered in a data breach last year.

    Mitigating factors

    The implementation of the General Data Practice Regulations (GDPR) makes this even trickier. It affects cloud security, and IT companies will likely struggle to comply with these new laws while protecting sensitive information.

    Cloud computing services are progressing exponentially, as are their new developments. The year 2019 will surely be filled with businesses pouring investment into enterprise solutions. This while expanding, securing, and implementing cloud technologies to their fullest extent.

    Bridget is a freelance writer and editor, and the founder of Lost Bridge Blog, where she writes about traveling as a Millennial woman on a budget. When not writing, you can find her traveling, drinking inhuman amounts of caffeine and scrolling through the latest tech & political news.
    N26 Bank
  • Smoother Online Shopping

    Smoother Online Shopping

    As a small online business, it makes sense to ensure that what you are selling is very easy to access. This is especially important when offering something that is common. The purchasing process should be practical and aesthetically pleasing to your clients.

    Your online shopping cart software creates that important connection between you and your customers. It must therefore help you achieve three goals:

    -Deliver the best and most secure experience for your users;


    -Make it simple and desirable for them to complete transactions;


    Minimize common ecommerce hurdles (such as shopping cart abandonment).

    Customers expect consistency, reliability, and speed. Most users are now accustomed to the speeds facilitated by broadband Wi-Fi and omnipresent LTE mobile networks.

    Research indicates that 78 percent of ecommerce consumers completed a purchase on their mobile device in 2016.

    This percentage has probably increased since then. Therefore, delivering experiences that embrace mobile best practices has to be one of your primary concerns as you choose a solution.

    Some other salient things a good online shopping cart solution should pay attention to:

    TRUSTis obviously a huge part of establishing a valuable relationship. Your shopping cart software is an extension of your brand, and your buyers must trust it with their personal and financial information.

    As buyers avoid using direct credit card purchases (due to increasing fraud and data breaches) in favour of more secure methods. Your company must be prepared to offer new payment options.

    Customers appreciate the SECURITY and ease of mobile wallet payments, such as Apple Pay and Google Pay. This is because they can complete purchases using a single-use virtual credit card number.

    Give them the ability to use these alternative payments and if possible, do not exclude Cryptocurrency!

    It would also need to link up to your MARKETING and customer service platforms to provide a holistic customer experience.

    Naturally, you also want a system that tracks product sales and customer activity with as much detail as possible, and that can also sort transaction data across a multitude of categories.

    So, where does one get such software?

    Read more about how to get a good shopping cart software here.

  • Sell easily with the aid of smart tech

    Sell easily with the aid of smart tech

    Practical online software can – without a shadow of a doubt – help your business (large enterprise or Start-up) get on top of its operations.

    The most common operational tasks most of us use are sales and customer support. Though very important they cannot, however, be used in isolation to other business processes.

    There are also other ‘bits’ and ‘bobs’ that can be built-in or integrated to ensure that your business processes are fully automated. And automation saves you time and therefore, money!

    Core operations that a good ERP can manage for your business are not limited to the following:

    • Sales (the lifeblood of your business)
    • Customer Support (now extended to Customer Engagement)
    • Accounting and Finance (all your banking, invoicing, payments and taxation)
    • Supply chain and logistics management (Cataloguing, Inventory, stock management, warehousing, storage and deliveries)
    • Retail (B2B, eCommerce, Point of Sales)
    • Human Resources (Staffing, holiday bookings, Salaries and wages, recruitment).
    • Marketing (Branding, campaign management, targeted ads etc.)

    Can you imagine these have been in use since the industrial revolution and the introduction of chain stores? 

    Trading
    Trade with IQOption

    ERP is the abbreviation for Enterprise Resource Planning and is basically the software your business uses on PCs/cashier systems, scanners, and all points of sale devices.  

    One of a kind

    We identified and reviewed a specialized ERP called  SmartSaleERP. It is an integrated tech platform targeted for retail business owners to help you get in control of your business. 

    Granted, there are hundreds of ERP solutions out there including those from known brands such as Microsoft Dynamics, Salesforce, Zoho etc.

    A distinguishing feature on SmartSaleERP however, is the kind of technology they use over and above the traditional features and user interfaces (UI).

    This ‘edge’ comes from the use of biometric and smartcard tech to provide you with a better customer/user experience.  The sales experience can be derived from both the customer and the business side.

    Read the full feature to find out more about this distinct ERP here.

  • Get a vault for your data!

    Get a vault for your data!

    It’s not often that we readily endorse a product or company. However, when the nature of work they engage in is considered ground-breaking and has a positive impact on our lives – it most certainly warrants a mention.

    The rationale for considering such tech-driven projects as highly significant is neither due to ‘gut feeling’. Nor that it is simply because it is fascinating and therefore must be an excellent product. This project actually has a value proposition for you!

    We are indeed well into the information age and while we have written extensively about data, its importance to marketers, and its fragility when used and abused by unscrupulous third-parties for their financial gain.

    The issue of data security is, however, quite a serious one. You just need to pay attention to the news to become even more aware.

    Data breach incidents

    In Europe, where security is supposedly more advanced, we have seen the likes of renowned airline British Airways, being hacked. Several hundreds of thousands of customers’ personal data compromised.

    These were followed by hacks on other major airlines such as Cathay Pacific.  Aside from airlines, other business outfits have suffered a similar fate.

    The perpetrators are getting a lot more brazen and very recently, a cable car, used as public transport in Moscow was hacked. This left vulnerable passengers terrified and stuck high up in the air. And all this happened probably to the amusement of the pranksters (hackers).  

    Can you imagine the chaos and commotion that would be caused if their control systems of driverless cars were to be hacked? 

    The digital intrusion gets even more sophisticated...

    This time affecting the very wealthy:  private yachts are now being hacked and taken into the pirate waters, all via uniquely coded signals, reading data from their antennas!

    Data security 

    On the issue of data security, you often hear about extra protection but not just anti-virus and anti-phishing software. The more secure and heavily encrypted Blockchain technology is, however, making waves in the digital sphere.

    It is mainly for the escalation of its once shining star by-product designed for discreet transacting – Bitcoin.

    Blockchain technology has also triggered several other technologies based on its digital cryptology technology. The aim is to ensure that your information is kept safe from prying eyes while stored, used, or transferred online.

    Blockchain products such as cryptocurrencies, however, are not completely safe from hackers.

    A solution

    Zortrex400x400

    The company we chose to highlight uses a unique vault system and is called Zortrex. It has adopted one of such Blockchain technologies dubbed tokenization. It will be using it to ensure that your highly sensitive data online is kept safe.

    “Our tokenised solution would have protected their customers’ personal identification information (PII) details. Instead the hackers ran off with the date of birth; passport numbers; financial data etc,” says Susan Brown, Chairperson of Zortrex – relating to the British Airways incident.

    Tokenization is the process of converting rights to real-world assets into a digital token on a blockchain.

    Brown’s background in data privacy systems as well as her devoted passion for the protection of PII, financial and healthcare data led her to start up and chair Zortrex. 

    The law on data

    Thanks to new laws like the European GDPR law, which enforces the protection of data, breaches are now met with hefty financial penalties.

    “Companies have disrespected your data for over 25 years, and if left unattended, there will be nothing left to protect,” Browns says.

    Companies now have to think twice about getting your consent and how to use and share your data digitally. But is it enough? The simple answer is no.  

    The authorities just do not have the resources to investigate every complaint nor to actively enforce all data breaches.

    We have ingeniously invented systems that automatically align with financial messaging, payments and securing information. All of which require data. 

    “However, we need to go a step further to secure all the PII details with tokenization. This is so that in the event of a hack, the cookies and trackers will only be following a ‘useless’ token will be no real identification on it,” Brown explains.

    Zortrex would naturally like to tokenize all healthcare data. This way, vulnerable those of you living outside of major cities can also feel assured that your privacy is protected.

    Using Blockchain

    The application of the all-powerful blockchain is not limited to use in the financial sector and will be applied via the supply chain to all industries that deal with your data – especially the most sensitive ones.

    A business angel or any investor for that matter looking to get onto the next best thing since Amazon would therefore be unwise to pass up the opportunity to back the Zortrex venture given its scope.

    Furthermore, regulations are currently being implemented primarily in the pharmaceutical sector.

    A tokenized supply chain such as what Zortrex offers would be ideal for this new law which is planned to be implemented by 2023.  A judiciary blockchain, for instance, would allow the police to “talk” to the prison service. They,  in turn, will communicate with the legal sector or public health institutions (NHS).

    Forensic evidence would in such instances be tokenized and kept secure (away from tampering) during legal hearings.  In another practical scenario, Smart Contracts (which could replace some lawyers) can spark off legal aid assistance to you.

    Your court cases will be heard quicker and be more efficient.  Protection registers can also be guarded using tokenization – rendering them more secure.

    Blockchain technology offers quality assurance making sure that no shortcuts are taken.

    This will enable the monitoring and tracking if any of your data is shared with third parties once tokenized. The third-party apps would only gain access to your data once the trigger has been activated.

    Like other pioneers and visionaries, Brown’s futuristic hope that every child being born will have their name, date of birth, blood type data being tokenized, might seem far-fetched.

    Zortrex wants to use its technology to put the hackers out of business! 

    Tokenisation cannot be mathematically reversed and thus it will least it will keep the hackers busy for a while.

    Scalability

    For such high ambitions, the creators of Zortrex’s software have adequately ensured that the technology used is fully scalable. One stumbling block many Blockchain projects now face is what is referred to as scalability. This is the ability of a network or software to grow and manage increased usage.

    This image has an empty alt attribute; its file name is 250x250.gif

    Cryptocurrencies like Bitcoin and Ethereum specifically – which is used to build a lot of Distributed Applications, however, have massive scalability issues.

    The growth in demand for DApps is also crippling (slowing down) those systems. They need to investigate the incorporation of alternative technologies, upgrade or split their platforms to cope with such high demand.

    Someone must take the first step in securing this data forever. You should be able to purchase what you want without being harassed by trackers and cookies.

    The need for tokenization is endless and further, down the line, celebrities and government official’s PII can be secured by it to protect them from damaging schemes, ‘bad press’, and scandals.

    In a previous blog, we “prophesized” that data is the new commodity – like gold or oil. However, the actual value with that data will lie in its privacy, the ability to store it securely and unlock it only with legal permission by its rightful owner.

  • Get a vault for your data!

    Get a vault for your data!

    It’s not often that we readily endorse a product or company. However, when the type of work they engage in is considered groundbreaking – and one with the potential to have a massively, positive impact on our livelihoods, it most certainly warrants a mention.

    The rationale for considering such tech-driven projects as highly significant is neither due to ‘gut feeling’ nor that it is cutting-edge/fascinating and therefore must be an excellent product – it actually has a value proposition for everyday people!

    We are indeed well into the information age and while we have written extensively about data, its importance to marketers and its fragility when used and abused by unscrupulous third-parties for their financial gain, the issue of data security is quite a serious issue – we must just pay attention to the news to become even more aware.

    In Europe, the where security is supposedly more advanced, we have seen the likes of renowned airline British Airways, being hacked – with several hundreds of thousands of customers’ personal data compromised. This was followed by hacks on other major airlines such as Cathay Pacific.  Aside from airlines, other business outfits have suffered a similar fate.

    The perpetrators are getting a lot more brazen and very recently, a cable car, used as public transport in Moscow was hacked, leaving vulnerable passengers terrified and stuck high up in the air – probably to the amusement of the pranksters (hackers).  We all know about driverless buses and cars coming to the market soon.

    Can you imagine the chaos and commotion that would be caused if their control systems were to be hacked?  The hacks get even more sophisticated: this time, affecting the very wealthy –  private yachts are being hacked and taken into the pirate waters, all via uniquely coded signals, reading data from their antennas!

    On the issue of data security (with almost full anonymity); we have also heard about extra protection (and not just anti-virus and anti-phishing software) but the more secure and heavily encrypted Blockchain technology that is making waves in the digital sphere. Mainly for the escalation of its once shining star by-product designed for discreet transacting – the Bitcoin.

    It has also triggered several other technologies based on its digital cryptology technology to ensure that information is kept safe from prying eyes while stored, used or transferred online.

    Zortrex400x400The company we chose to highlight uses a unique vault system and is called Zortrex. It has adopted one of such Blockchain technologies dubbed tokenization – and will be using it to initially ensure that highly sensitive data online is kept safe.

    “Our tokenised solution would have protected their customers’ personal identification information (PII) details, instead the hackers ran off with the date of birth, passport numbers, financial data etc,” says Susan Brown, Chairperson of Zortrex – relating to the British Airways incident.

    “Tokenization is the process of converting rights to real-world assets into a digital token on a blockchain.”

    The establishment of this start-up company was due to Brown’s background in data privacy systems as well as her devoted passion for the protection of PII and financial/healthcare data.  In her view, companies have disrespected their customer data for over 25 years, and if left unattended, there will be nothing left to protect.

    Thanks to new laws like the European GDPR law which is now imposing the data protection; data breaches and abuse of customer data is now met with hefty financial penalties. Companies now think twice about consent and how to use and share customer’s data digitally – but is it enough? The simple answer is a no.  The authorities just do not have the resources to investigate every complaint nor to actively enforce all data breaches – yet.

    “We have ingeniously invented systems that automatically align with financial messaging, payments and securing information, all of which require data. However, we should and need to go a step further to secure all the PII details with tokenisation so that in the event of a hack, the cookies and trackers will only be following a useless token as there is no real identification on it,” Brown explains.

    Zortrex would naturally like to tokenise all healthcare data so that vulnerable people living outside of major cities can also feel assured that their privacy is protected. In a previous blog, we wrote about the new Internet of things (IoT). For all those devices being built for it, their IP addresses and the serial numbers can be tokenised to avoid the terrifying thought of the whole Internet being compromised.

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    The application of the all-powerful Blockchain is not limited to use in the financial sector and will be applied via the supply chain to all industries that deal with customer data – especially the most sensitive ones.

    An angel investor or any investor for that matter looking to get onto the next best thing since Amazon would therefore be unwise to pass up the opportunity to back the Zortrex venture given its scope!

    Furthermore, regulations are currently being implemented primarily in the pharmaceutical sector and a tokenised supply chain such as what Zortrex offers would be ideal for this new law which is planned to be implemented by 2023.  A judiciary blockchain, for instance, would enable the police to “talk” to the prison service,  who in turn, will communicate with the legal sector and public health institutions such as the UK’s NHS.

    Forensic evidence would in such instances be tokenised and kept secure (away from tampering) during legal hearings.  In another practical scenario, Smart Contracts (which are touted to replace lawyers) can spark off legal aid assistance, so that court cases can be heard quicker, more efficient than currently pertains.  Protection registers can also be protected with tokenisation rendering it more secure.

    Blockchain technology offers quality assurance with every process being undertaken making sure that no shortcuts happen; as the smart contracts trigger any possible malfeasance. This will enable the monitoring/tracking of any data sharing to third parties once it is tokenised. The third party apps would only gain access to the data once the trigger has been activated.

    The company will be providing numerous business blockchain platforms; Asset Chain, Supply Chain, Accountancy Chain, Debt Chain, Life Cycle Management Chain, Outsourced Worker Chain; the list is endless, and all will be adequately secured.

    Like other pioneers and visionaries, Brown’s futuristic hope that every child being born will have their name, date of birth, blood type data being tokenised, might seem farfetched – but may we remind you of the need for data protection taking into consideration the growth rate of massive data breaches.

    Zortrex is aiming high and wants to use their technology to put the hackers out of business!  Tokenisation cannot be mathematically reversed and thus it will least it will stop the hackers for a while.

    Brown explains further that as they move with their education; other information can be added on to the token, as with all their healthcare; any allergies tokenised; what injections they have had right through their life cycle until the day no more data can be tokenised.

    For such high ambitions, the creators of Zortrex’s software have adequately ensured that the technology used is fully scalable. One stumbling block many Blockchain projects now face is what is referred to as scalability – which in tech terms, is the ability of a network or software to grow and manage increased demand.

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    Cryptocurrencies like Bitcoin and Ethereum specifically – which is used to build a lot of Distributed Applications, has massive scalability issues. The growth in demand for DApps is crippling those systems and they are having to investigate the incorporation of alternative technologies, upgrade or split their platforms and accompanying cryptocurrencies to cope with such high demand.

    Someone must take the first step in securing this data forever. Citizens should be able to purchase what they want without being harassed by trackers and cookies. The need for tokenisation is endless and further, down the line, celebrities and government official’s PII can also be secured to protect them from damaging schemes, ‘bad press’ and scandals.

    In another previous blog, we “prophesized” that data is the new commodity – like gold or oil. However, the actual value with that data will lie in its privacy, the ability to store it securely and unlock it only with legal permission by its rightful owner.

  • Digital Dribs & DApps!

    Digital Dribs & DApps!

    We have barely scratched the surface with the Internet (from the early eighties) and it is already seemingly being threatened with the competition. A possible replacement by a new phenomenon.

    Well, for lack of a better word, “replaced” has connotations of a dying Internet. This is far from accurate. This new phenomenon – fostered by blockchain technology, will change the way we use and consume the Internet as a service.

    So, what is this new Internet-like system creating waves online? And why is it making online marketers quiver at the prospect of them losing out on the exponential revenues they have previously enjoyed?


    Well, without hyping it up any further, it is called Distributed Applications or ‘DApps’ for short.

    A brief history of Apps

    Before we delve further into its meaning and use in the cyber world, perhaps some background context is required.


    The way we use online or mobile applications software or “Apps” has changed how we consume products and services online. Companies jumped onto the bandwagon when they discovered that we mostly use Smartphones for the Internet.

    App developers were then subsequently sought after to create mobile Apps for practically anything.  What started as something mainly for gamers moved quickly onto applications for practically any commercial activity.


    We now use Apps for our shopping; fitness; traveling; online bookings and banking. Developers now create customized software to help us with practically, anything.


    In addition, we now have App stores for every significant tech provider – Microsoft, Google, and Apple to mention a few. This has naturally fattened the pockets of software companies and created an additional stream of income for them.

    The ‘catch’ for using mobile apps is that even though it costs you nothing to download, using them still requires you to register with your personal details. You can also do this by linkingyour existing social media accounts.

    The benefit to App providers

    These Apps, which are integrated with social media services, create a data goldmine for marketers to study and track browsing habits. Through them, marketers can gain valuable insights into your interests and then customize their products/services to sell to you.

    The impetus behind a distributed application system is that it serves to distribute plow some of the wealth garnered from your data via application providers back to you.

    Data mining has become more lucrative and accessible because of Artificial Intelligence (AI) and Machine Learning. Do you ever notice how after browsing online or having a conversation or a chat application like WhatsApp or Facebook Messenger? You go online later, and you see Ads displaying the items you discussed? Creepy isn’t it? Well, that is the future of Web 4.0 for you!

    Staying ‘woke’

    Luckily for us, there is a school of knowledgeable and security-conscious programmers who are not ‘giving in’. They help us understand how the Internet has become a cesspool for marketers to harvest our data. Social media platforms, search engine providers, and mobile application providers facilitate them immensely with this.

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    Imagine getting paid to surf the web for hours. The way you get paid for taking on a survey, partaking in a social experiment, donating an organ or sperm?


    This is the way distributed apps are touted to work. They reward you for the use of specific applications (in a peer-to-peer review setting) with cashable tokens. Seems only fair right?


    Now you can imagine how companies like Cambridge Analytica would react to having to pay you for their use of your data. They would surely be reluctant and that’s why they preferred to work clandestinely. But if they could pay companies like Facebook for the use of data, why not pay us directly?

    Early adoption

    Joining the ‘DApps revolution’ is a no-brainer. Those at the forefront of building and supporting DApps will end up with a more substantial chunk of the market.

    DApps primarily provide you with the use of payment systems. These are specifically known as Smart Contracts and Proof of Work systems.


    There are currently also web-browsers (built as DApps on blockchain platforms such as Ethereum or EOS) that will reward you for merely using their DApps.


    For instance, you are rewarded in cashable tokens to surf the net over applications like Google Chrome, or Mozilla Firefox.


    It is only a matter of time that this form of Internet-browsing and use of applications becomes the norm.


    The Internet revolutionized the way we communicate, socialize, learn, shop, and do business online. DApps however, will determine the way you get compensated for doing the things you love to do online.

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