Category: Information Technology

Cloud-hosted services square up

Running your business requires choosing the right tools for you and your employees. In order to streamline work-related productivity, many organizations are migrating to cloud-based office suites. Specifically, Microsoft’s Office 365 and Google’s GSuite (now known as Google Workspace).

Both products boast a variety of helpful productivity tools and the latest remote collaboration technologies. While it’s impossible to say which one is “better”. This head-to-head comparison can help you decide which office suite is a better fit for your business.

What is Workspace & Office 365?

Office 365 and Workspace (previously GSuite) are packages, of powerful business tools that facilitate your day-to-day tasks using the cloud. They even provide business emails along with apps for creating documents, spreadsheets, presentations, video conference calls, shared calendars, and notes.

In addition, storing information on Google or Microsoft servers, rather than your own via these suites, can also save your business a lot of money.

Plans and Pricing

First, let’s look at plans and prices. It’s important to note that Microsoft requires an annual commitment, while Google offers you the option to make monthly payments if you prefer.

Contact us to get a formal quote for your business

Cloud packages head-to-head

Email

While both Office 365 and Workspace offer web and mobile apps (Outlook and Gmail, respectively) for email. There are, however, some subtle differences.

One advantage to Office 365 is the desktop version of Outlook, which is incredibly feature-rich and lets you sort and group emails with ease. Gmail, on the other hand, is widely used throughout the world. For this reason, a variety of third-party app options (e.g. WordPress) can be linked to it to enhance its capabilities.

Cloud Data Storage

For the entry-level plans, Office 365 Business Essentials wins out with 1 TB (terabyte) of storage per user, while the Workspace ‘Basic’ plan only offers 30 GB. GSuite includes emails in this storage limit, whereas Office 365 provides extra storage for email files with added archiving.

However, Workspace’s upgraded plans beat out most of Microsoft’s storage offerings. So long as your business has more than five employees, Workspace Business and Enterprise provides unlimited cloud storage. Although, businesses with less than 5 employees on the “Business” plan are capped at 1 TB. Only Microsoft’s E3 plan and higher offer the same unlimited cloud storage.

Applications

Applications are the cornerstones of a suite’s functionality. Workspace and Office 365 offer you a variety of comparable apps for word processing, creating spreadsheets and presentations, all on the cloud!

This means every user gets a free desktop version of the Office suite (i.e. Microsoft Word, Excel) to download.

These feature-rich apps expand far beyond the capabilities of the mobile and online versions, and are available on every plan except the ‘Business Essentials’.

While both services offer mobile and online apps, one major benefit of Office 365 are its desktop applications.

Collaboration

These online applications make both suites ideal for remote collaboration. Microsoft Teams lets facilitate this with tools like real-time co-authoring, mentioning users by name and chat capabilities while working on OneDrive. Microsoft now lets you collaborate using its desktop apps, too, although the updates to shared files are a bit sluggish compared to its online apps.

Similarly, GSuite offers Hangouts for chats and Google Drive for real-time collaboration. Google’s online and mobile apps were created with cloud collaboration in mind, so some might find them a bit more user-friendly.

For remote meetings, GSuite and Office 365 both offer group video conference calls. If you plan on large-scale video conferences, then Office 365 offers far more for your money: most plans have a 250-participant limit, while the E3 plan increases to an astounding 10,000-person limit.

Meanwhile, GSuite’s Google Meet allows up to 25 participants on the “Basic” plan, 50 on the “Business” plan, and 100 on the “Enterprise” plan.

Security

Cloud services are running into a variety of security issues, and these suites are no exception.

A 2019 Barracuda Networks’ report found that a large percent of ATO (account takeover) attacks were targeted at Microsoft Office 365 accounts after businesses migrated emails to the service.

These attacks prompted the Cybersecurity and Infrastructure Security Agency (CISA) to issue a set of best practices. The aim was to help organizations migrate their email services while avoiding risks and vulnerabilities.

Meanwhile, Google recently announced that a cloud storage feature for encrypted passwords on its “Enterprise” plans was faulty. As a result, some user passwords were stored in plaintext on Google’s servers!

While cloud computing has its risks, the two suites do have impressive security features. GSuite is comparable to Google’s own level of security and offers AI detection of suspicious activity, Two-Factor authentication, and data leak protection—in which admins can block outgoing communication determined by set keywords.

On the other hand, Office 365 has the option of Multiple Factor Authentication (MFA), along with the detection of malware, viruses, and suspicious activities. Microsoft also provides data loss protection, and admins can restrict access to company-issued devices only.

Ease of Use

So, which is easier to use? Well, it depends on who you are, and your ability to grasp software quickly.

If you’re accustomed to working with MS Word or Excel documents, and edit them for work on a regular basis, then Office 365 and its desktop-to-online formatting compatibility will probably be your best bet. This is especially true if your company solely computes with Windows PCs.

However, new users might find GSuite apps easier to learn, as the tools are a bit simpler and straightforward.

So, which is best for you?

Firstly, Office 365 offers feature-rich apps, and most of its plans come with a desktop version of MS Office applications. This is a definite advantage over its competitors.

Its entry-level plan is far more generous in terms of data storage than GSuite’s “Basic” plan. In addition, businesses that already exclusively use Windows technology are likely to find Office 365 better-suited for their needs.

With that said, GSuite was originally designed as a cloud collaborative productivity tool. Therefore, its features might be easier for collaboration and can be used among a wider variety of Windows and Mac devices. In addition, GSuite’s Business’ plans and above outdoes Microsoft when it comes to unlimited cloud file storage. <- This has changed since the article was first published.

Unfortunately, I can’t tell you which of the two is “best.” But, with this knowledge in mind, you can make an informed decision to choose the best cloud suite for you.

3 June 2019
The latest cloud computing trends in 2019

It’s 2019, and the Cloud is everywhere—from the apps we use every day to the infrastructure of global tech giants.

According to researchers at Gartner, revenue generated from public cloud services is projected to grow 17.5 percent in 2019. This amounts to a total of $214.3 billion, up from $182.4 billion in 2018.

More than a third of organizations surveyed by Gartner saw cloud investments as a top three investment priority. With this kind of growth, tech organizations are racing to get on board with cloud-only software and platforms.

Here are some of the trends to look out for this year:

Hybrid Cloud, Multi-Cloud and Mergers

IBM announced its purchase of Red Hat last October, calling it the “most significant tech acquisition of 2018.” This combined Red Hat’s extensive network of open-source clouds with IBM’s Hybrid Cloud team.

Mergers like these are likely to become a trend this year, as companies see the benefit of using multiple clouds across all sectors of their organization.

Furthermore, this system will dominate in the future, as businesses find public clouds inadequate to meet every one of their requirements.

As a more flexible and functional solution, many organizations will shift to a network of multiple private, public and hybrid clouds in the future.

Serverless Cloud

Serverless computing is a young market in technology, but it will continue growing in 2019. It isn’t actually “serverless.” Instead, it is a cloud-computing model in which the cloud provider itself runs the server on a dynamic, as-used basis (FaaS).

Rather than buying server space, developers can use a back-end cloud service to code. They will only then pay for the server space they actually use.

As this relatively new technology develops, we can expect to see more companies providing and expanding their “serverless” offerings.

Artificial Intelligence

Although cloud technologies are growing exponentially, artificial intelligence (AI) could prove an even greater economic driving force. According to Accenture, the impact of AI could double economic growth rates by 2035 in developed countries.

Around 80 percent of large companies have adopted some form of AI, according to the Harvard Business Review.

Amazon, Twilio and Nvidia, to name a few, are thus, incorporating AI with cloud computing, next-gen GPUs and the Internet of Things (IoT). This has led to the developing of applications with “smart assistants,” and voice-to-text technologies.

Such a combination of AI and the cloud provides an extremely powerful and unconstrained computing network.

Security

Digital transformation is already underway, with Gartner also projecting that 83 percent of all workloads will shift to the cloud by 2020. However, this movement presents issues of cybersecurity.

Many businesses have not properly secured their cloud-stored data. For example, marketing and data aggregation firm Exactis left around 340 million records exposed on its cloud servers. This was uncovered in a data breach last year.

Mitigating factors

The implementation of the General Data Practice Regulations (GDPR) makes this even trickier. It affects cloud security, and IT companies will likely struggle to comply with these new laws while protecting sensitive information.

Cloud computing services are progressing exponentially, as are their new developments. The year 2019 will surely be filled with businesses pouring investment into enterprise solutions. This while expanding, securing, and implementing cloud technologies to their fullest extent.

Bridget is a freelance writer and editor, and the founder of Lost Bridge Blog, where she writes about traveling as a Millennial woman on a budget. When not writing, you can find her traveling, drinking inhuman amounts of caffeine and scrolling through the latest tech & political news.

19 May 2019
Smoother Online Shopping

As a small online business, it makes sense to ensure that what you are selling is very easy to access. This is especially important when offering something that is common. The purchasing process should be practical and aesthetically pleasing to your clients.

Your online shopping cart software creates that important connection between you and your customers. It must therefore help you achieve three goals:

-Deliver the best and most secure experience for your users;

-Make it simple and desirable for them to complete transactions;

–Minimize common ecommerce hurdles (such as shopping cart abandonment).

Customers expect consistency, reliability, and speed. Most users are now accustomed to the speeds facilitated by broadband Wi-Fi and omnipresent LTE mobile networks.

Research indicates that 78 percent of ecommerce consumers completed a purchase on their mobile device in 2016.

This percentage has probably increased since then. Therefore, delivering experiences that embrace mobile best practices has to be one of your primary concerns as you choose a solution.

Some other salient things a good online shopping cart solution should pay attention to:

TRUSTis obviously a huge part of establishing a valuable relationship. Your shopping cart software is an extension of your brand, and your buyers must trust it with their personal and financial information.

As buyers avoid using direct credit card purchases (due to increasing fraud and data breaches) in favour of more secure methods. Your company must be prepared to offer new payment options.

Customers appreciate the SECURITY and ease of mobile wallet payments, such as Apple Pay and Google Pay. This is because they can complete purchases using a single-use virtual credit card number.

Give them the ability to use these alternative payments and if possible, do not exclude Cryptocurrency!

It would also need to link up to your MARKETING and customer service platforms to provide a holistic customer experience.

Naturally, you also want a system that tracks product sales and customer activity with as much detail as possible, and that can also sort transaction data across a multitude of categories.

So, where does one get such software?

Read more about how to get a good shopping cart software here.

7 May 2019
Open Banking – too exposed?

As a human race, we are constantly striving for easier ways of doing things: simpler, faster, and more practical. Thanks to better tech, you can now interact with people globally and instantly with the click of a few buttons.

Likewise, you can also physically move quickly due to advances in transportation technology. When it comes to the age-old practice of banking – the same is now happening.

Provided you have the necessities, a passport, residential address and a mobile phone, you can now open a bank account within minutes. This is brought about by a Fintech offering better known as Open Banking.

Open banking uses APIs that enable third-party developers to build applications and services around the financial institution.
Wikipedia

It is ultimately about giving you a better, secure, and flawless service experience. This comes with the opportunity to gain access to excellent financial products.

Online security expert and Chairwoman of Zortrex, Susan Brown reflects on the advent of the new offering:

“Just over a year ago when Open Banking came into the limelight for the Fintech world. CMA9 were effectively mandated to make their banking platform accessible for third party companies.”

A comprehensive global report commissioned by Accenture emphatically highlighted growth and talking points about the emerging industry in 2017.

MS Office package

This is all wonderful, innovative, and promotes transparency within the financial services market. There is only one drawback:

“Consumers really do not know what Open Banking means, there has been a lot published about the benefits that are to be had from Open Banking. At the same time, consumers have become very aware of the negative aspects around sharing their data.”

Scourge of hacks & breaches

Daily, you hear more and more about hacks, and data compromises. With the UK’s Lloyds Bank breach last year; the trust by its consumers to share their financial and personal information, some would say, is completely gone.

In addition, you go onto a site to review products and before you know it, you are bombarded with adverts on the products that you have been looking at elsewhere. This has led some consumers to abandon shopping carts and refrain from using online retailers.

If not adequately protected, the newly established Fintech system might suffer a similar data breaches.

Visa and Mastercard for one, are among the established firms threatened by Open (Mobile) Banking. And so, they should be according to Brown.

“As consumers knowledge grows about their data and the security around their financial data has not been secure as shown with the Marriott hack.”

Naturally, new systems pose a huge threat for banks. They become the digital gateway channel connection to the financial sector. This eliminates the direct relationship between consumers and banks.

This is not a bad thing as banks are overwhelmed and cannot always keep in touch with everyone.

An added layer of protection

The solution for failing global acceptance would be for a new Fintech company to gain the trust of its new customers. They would naturally also be able to chip away at the market share of other expensive financial institutions.

What you as a consumer know and want is privacy and security. Currently, only banks can make this happen – but at a high cost.

With a new digital tokenisation system like Zortrex vault, you can concurrently let your consumers reap the awards on their transactions.

They can as a result, gain redeemable tokens for patronising your services. This can occur while both you and your partners offer them products globally.

“Don’t be a gateway for the challenger banks be in control of your omni channel for your consumers,” Brown advises

Read more about Zortrex’s solution to privacy here.

This contains excerpts from Susan Brown about Open Banking initially published on her LinkedIn page.

15 April 2019
Sell easily with the aid of smart tech
Practical online software can – without a shadow of a doubt – help your business (large enterprise or Start-up) get on top of its operations.

The most common operational tasks most of us use are sales and customer support. Though very important they cannot, however, be used in isolation to other business processes.

There are also other ‘bits’ and ‘bobs’ that can be built-in or integrated to ensure that your business processes are fully automated. And automation saves you time and therefore, money!

Core operations that a good ERP can manage for your business are not limited to the following:
- Sales (the lifeblood of your business)
- Customer Support (now extended to Customer Engagement)
- Accounting and Finance (all your banking, invoicing, payments and taxation)
- Supply chain and logistics management (Cataloguing, Inventory, stock management, warehousing, storage and deliveries)
- Retail (B2B, eCommerce, Point of Sales)
- Human Resources (Staffing, holiday bookings, Salaries and wages, recruitment).
- Marketing (Branding, campaign management, targeted ads etc.)
Can you imagine these have been in use since the industrial revolution and the introduction of chain stores?

Trade with IQOption

ERP is the abbreviation for Enterprise Resource Planning and is basically the software your business uses on PCs/cashier systems, scanners, and all points of sale devices.

One of a kind

We identified and reviewed a specialized ERP called SmartSaleERP. It is an integrated tech platform targeted for retail business owners to help you get in control of your business.

Granted, there are hundreds of ERP solutions out there including those from known brands such as Microsoft Dynamics, Salesforce, Zoho etc.

A distinguishing feature on SmartSaleERP however, is the kind of technology they use over and above the traditional features and user interfaces (UI).

This ‘edge’ comes from the use of biometric and smartcard tech to provide you with a better customer/user experience. The sales experience can be derived from both the customer and the business side.

Read the full feature to find out more about this distinct ERP here.
2 April 2019
Get a vault for your data!

It’s not often that we readily endorse a product or company. However, when the nature of work they engage in is considered ground-breaking and has a positive impact on our lives – it most certainly warrants a mention.

The rationale for considering such tech-driven projects as highly significant is neither due to ‘gut feeling’. Nor that it is simply because it is fascinating and therefore must be an excellent product. This project actually has a value proposition for you!

We are indeed well into the information age and while we have written extensively about data, its importance to marketers, and its fragility when used and abused by unscrupulous third-parties for their financial gain.

The issue of data security is, however, quite a serious one. You just need to pay attention to the news to become even more aware.

Data breach incidents

In Europe, where security is supposedly more advanced, we have seen the likes of renowned airline British Airways, being hacked. Several hundreds of thousands of customers’ personal data compromised.

These were followed by hacks on other major airlines such as Cathay Pacific. Aside from airlines, other business outfits have suffered a similar fate.

The perpetrators are getting a lot more brazen and very recently, a cable car, used as public transport in Moscow was hacked. This left vulnerable passengers terrified and stuck high up in the air. And all this happened probably to the amusement of the pranksters (hackers).

Can you imagine the chaos and commotion that would be caused if their control systems of driverless cars were to be hacked?

The digital intrusion gets even more sophisticated...

This time affecting the very wealthy: private yachts are now being hacked and taken into the pirate waters, all via uniquely coded signals, reading data from their antennas!

Data security

On the issue of data security, you often hear about extra protection but not just anti-virus and anti-phishing software. The more secure and heavily encrypted Blockchain technology is, however, making waves in the digital sphere.

It is mainly for the escalation of its once shining star by-product designed for discreet transacting – Bitcoin.

Blockchain technology has also triggered several other technologies based on its digital cryptology technology. The aim is to ensure that your information is kept safe from prying eyes while stored, used, or transferred online.

Blockchain products such as cryptocurrencies, however, are not completely safe from hackers.

A solution

The company we chose to highlight uses a unique vault system and is called Zortrex. It has adopted one of such Blockchain technologies dubbed tokenization. It will be using it to ensure that your highly sensitive data online is kept safe.

“Our tokenised solution would have protected their customers’ personal identification information (PII) details. Instead the hackers ran off with the date of birth; passport numbers; financial data etc,” says Susan Brown, Chairperson of Zortrex – relating to the British Airways incident.

Tokenization is the process of converting rights to real-world assets into a digital token on a blockchain.

Brown’s background in data privacy systems as well as her devoted passion for the protection of PII, financial and healthcare data led her to start up and chair Zortrex.

The law on data

Thanks to new laws like the European GDPR law, which enforces the protection of data, breaches are now met with hefty financial penalties.

“Companies have disrespected your data for over 25 years, and if left unattended, there will be nothing left to protect,” Browns says.

Companies now have to think twice about getting your consent and how to use and share your data digitally. But is it enough? The simple answer is no.

The authorities just do not have the resources to investigate every complaint nor to actively enforce all data breaches.

We have ingeniously invented systems that automatically align with financial messaging, payments and securing information. All of which require data.

“However, we need to go a step further to secure all the PII details with tokenization. This is so that in the event of a hack, the cookies and trackers will only be following a ‘useless’ token will be no real identification on it,” Brown explains.

Zortrex would naturally like to tokenize all healthcare data. This way, vulnerable those of you living outside of major cities can also feel assured that your privacy is protected.

Using Blockchain

The application of the all-powerful blockchain is not limited to use in the financial sector and will be applied via the supply chain to all industries that deal with your data – especially the most sensitive ones.

A business angel or any investor for that matter looking to get onto the next best thing since Amazon would therefore be unwise to pass up the opportunity to back the Zortrex venture given its scope.

Furthermore, regulations are currently being implemented primarily in the pharmaceutical sector.

A tokenized supply chain such as what Zortrex offers would be ideal for this new law which is planned to be implemented by 2023. A judiciary blockchain, for instance, would allow the police to “talk” to the prison service. They, in turn, will communicate with the legal sector or public health institutions (NHS).

Forensic evidence would in such instances be tokenized and kept secure (away from tampering) during legal hearings. In another practical scenario, Smart Contracts (which could replace some lawyers) can spark off legal aid assistance to you.

Your court cases will be heard quicker and be more efficient. Protection registers can also be guarded using tokenization – rendering them more secure.
Blockchain technology offers quality assurance making sure that no shortcuts are taken.
This will enable the monitoring and tracking if any of your data is shared with third parties once tokenized. The third-party apps would only gain access to your data once the trigger has been activated.

Like other pioneers and visionaries, Brown’s futuristic hope that every child being born will have their name, date of birth, blood type data being tokenized, might seem far-fetched.

Zortrex wants to use its technology to put the hackers out of business!

Tokenisation cannot be mathematically reversed and thus it will least it will keep the hackers busy for a while.

Scalability

For such high ambitions, the creators of Zortrex’s software have adequately ensured that the technology used is fully scalable. One stumbling block many Blockchain projects now face is what is referred to as scalability. This is the ability of a network or software to grow and manage increased usage.

Cryptocurrencies like Bitcoin and Ethereum specifically – which is used to build a lot of Distributed Applications, however, have massive scalability issues.

The growth in demand for DApps is also crippling (slowing down) those systems. They need to investigate the incorporation of alternative technologies, upgrade or split their platforms to cope with such high demand.

Someone must take the first step in securing this data forever. You should be able to purchase what you want without being harassed by trackers and cookies.

The need for tokenization is endless and further, down the line, celebrities and government official’s PII can be secured by it to protect them from damaging schemes, ‘bad press’, and scandals.

In a previous blog, we “prophesized” that data is the new commodity – like gold or oil. However, the actual value with that data will lie in its privacy, the ability to store it securely and unlock it only with legal permission by its rightful owner.

19 March 2019
Gear up for Online Trading
We end the year once more with trading: a topic that might not be directly tech-related. It, however, relies heavily on online technology to help with investments and therefore, is noteworthy.

More and more millennials are getting into the habit of adopting get-rich schemes. You just have to look on Instagram and Twitter to see how gullible some of them are to Ponzi-like schemes preying on online and financial naivety.

It has become so cumbersome as most of the predators ‘befriend’ you only to present you with the offer to trade (Forex, Binary options, or mine Crypto) on your behalf. Some blatantly just ask for you to deposit cash (usual increments of $500) into unknown accounts!

Nothing to perform due diligence is available and not even a website sometimes – just the promise of profits of up to 30-80% weekly, monthly, or whatever – it’s all clickbait!

A notable 60 percent of high net worth individuals (HNWIs) in Latin America alone showed high-interest levels in Crypto investments in 2018.
Capgemini’s World Wealth Report 2018.

You can, however, as we mentioned around this time last year, take full control of your financial destiny.

When it comes to managing an online portfolio via a broker such IQOption, there are a few things you have to consider first before dropping cash into your trading account.

Checklist

Research
- Equities (Shares or stocks, ETFs, Commodities, Indices, Options, Forex, Futures, and Cryptocurrency). These are all vehicles you can engage with concurrently in the same portfolio. They all also have their (moderate to extremely high) levels of risk. Learn how each of them works. Shares are actually the less risky of the batch nowadays.
- Have a plan! One does not just opt to invest in equities to “make money”. Of course, you will make (or lose) money. The question is how much and within what timeframe? When are you looking to have the money back? These questions will help determine what kind of investor you are or the approach to adopt when investing.
- Based on your knowledge, appetite for risk, and the associated costs, you will either be a long, mid (mixed), or short-term investor. The latter is referred more commonly to as day-trading. Long term trading works pretty much like savings. You buy the stock/share and hold it for a long period of time (shares/stocks and indices are the best vehicles for such). All the others can be bought and sold by the minute, hour, day, or weekly.
Setting up

Setting up with your bank means there is also less admin when it comes to verifying your personal details such as ID, physical address, and so on.

Be sure to have all documents ready and up to date. These are mandatory and required by local financial authorities to help prevent or determine fraud, the use of securities to launder money, or fund terrorism.

The bank trading brokerage fee can be waivered by going for an online broker independently if you have all your ducks (paperwork) in a row.

Costs

Once set up, there are further internal costs that the broker will charge you. Pay attention to the commission charged when you purchase security of choice. Some waiver it but then charge what is called a spread. Then there are other deductions such as a charge for borrowing money to trade – what is termed ‘overnight fees‘.

And of course – pay attention to TAX!
- Pay attention to all the associated costs. It costs nothing to setup an online trading account via a broker. Your bank may charge a brokerage fee for running a separate trading account. The advantage of that mainly is just the ease of adding and withdrawing your ‘winnings’.
We strongly recommend actively running a trial for at least 2 months before making your first deposit to start purchasing securities.

Some strategies

Before that first purchase, you should hopefully, by then, have used the trial period to learn some of the tools. Trading (or investing) is not something you do out of a gut feeling. There is about 3% ‘gut feel’ but the rest of the knowledge comes from studying the tools for technical and fundamental analysis.

Courtesy of cryptoworld.info

The difference between technical and fundamental analysis is the difference between trading and investing – without any, you are outright just gambling!

There are also some ways to mitigate your risk and minimize losses. One system that applies to all investing is called Dollar-Cost-Averaging. So, under this strategy, you divide the total amount into bits to ensure that on average your losses are smoothed out by profits. The diagram to the left illustrates this.

Budget within your portfolio

Always start small and see how that goes before diving fully in. People get greedy and think if $10 fetches a $5 profit then $10 000 would subsequently garner $5000 or at least $500. It doesn’t always pan out that way. If it was that easy we would all be millionaires!

One must also quickly avoid the habit of topping up the account to get the next hot stock because like a business, your trading portfolio is an investment for future growth. It must therefore, be nurtured that way.

Ride the waves (with your initial investment) and reinvest your winnings by ploughing back some of the profits into less riskier securities once you make a small ‘killing’.

Switch from a short to medium term trading approach to secure your profits. Many day traders end up losing all their gains because they stay in the game for too long. The stock market always turns eventually and gets its pound of flesh!

As a rule of thumb, purchase only after a massive drop in price – as you would in a fashion sale. When a security’s price has risen to abnormally high levels, its ‘bubble’ tends to ‘burst’. In addition, there are tools to measure whether a stock/share or any security for that matter is overvalued. Study them!

Market trends

The markets are constantly in motion and like a rollercoaster, prices are constantly going up and down. You have to choose where (and when) to place your buys (and positions) to make your profits.

Know the market (opening and closing) times so you do not miss a good deal. Many markets will either open with a big rally; cool off in the afternoon and then close with a sell-off (in the red) in the evenings in general.

What causes the up and downs is the buying and selling off respectively.

Based on that, and with the common knowledge that everyone sells at a high profit – what do you then think would happen after a massive rise in the price of a security? It is not rocket-science yet many people fall for it and end up buying at the height (peak) price of an equity.

Easier said than done. Naturally, it is hard to predict where this peak is as many inexperienced profit hunters have found out the hard way.

Markets tend to crash in predictable cycles. The Crypto market fell by a whopping 70% in 2018 – a monumental drop in market capitalization after its equally amazing 2-month bull run. Many individuals and companies who bought Cryptos in January 2018 as a result went down in flames because of such bad timing – and just plain greed.

These are just some of the basics to help you get into an investing state of mind – more particularly with online trading. You will find a few more useful pieces of information on the resources page.

Happy trading and remember to start of with a free trial!

General Risk Warning: The financial products offered by the company carry a high level of risk and can result in the loss of all your funds. You should never invest money that you cannot afford to lose.
7 January 2019
Get a vault for your data!

It’s not often that we readily endorse a product or company. However, when the type of work they engage in is considered groundbreaking – and one with the potential to have a massively, positive impact on our livelihoods, it most certainly warrants a mention.
The rationale for considering such tech-driven projects as highly significant is neither due to ‘gut feeling’ nor that it is cutting-edge/fascinating and therefore must be an excellent product – it actually has a value proposition for everyday people!
We are indeed well into the information age and while we have written extensively about data, its importance to marketers and its fragility when used and abused by unscrupulous third-parties for their financial gain, the issue of data security is quite a serious issue – we must just pay attention to the news to become even more aware.
In Europe, the where security is supposedly more advanced, we have seen the likes of renowned airline British Airways, being hacked – with several hundreds of thousands of customers’ personal data compromised. This was followed by hacks on other major airlines such as Cathay Pacific. Aside from airlines, other business outfits have suffered a similar fate.
The perpetrators are getting a lot more brazen and very recently, a cable car, used as public transport in Moscow was hacked, leaving vulnerable passengers terrified and stuck high up in the air – probably to the amusement of the pranksters (hackers). We all know about driverless buses and cars coming to the market soon.
Can you imagine the chaos and commotion that would be caused if their control systems were to be hacked? The hacks get even more sophisticated: this time, affecting the very wealthy – private yachts are being hacked and taken into the pirate waters, all via uniquely coded signals, reading data from their antennas!
On the issue of data security (with almost full anonymity); we have also heard about extra protection (and not just anti-virus and anti-phishing software) but the more secure and heavily encrypted Blockchain technology that is making waves in the digital sphere. Mainly for the escalation of its once shining star by-product designed for discreet transacting – the Bitcoin.
It has also triggered several other technologies based on its digital cryptology technology to ensure that information is kept safe from prying eyes while stored, used or transferred online.
The company we chose to highlight uses a unique vault system and is called Zortrex. It has adopted one of such Blockchain technologies dubbed tokenization – and will be using it to initially ensure that highly sensitive data online is kept safe.
“Our tokenised solution would have protected their customers’ personal identification information (PII) details, instead the hackers ran off with the date of birth, passport numbers, financial data etc,” says Susan Brown, Chairperson of Zortrex – relating to the British Airways incident.
“Tokenization is the process of converting rights to real-world assets into a digital token on a blockchain.”
The establishment of this start-up company was due to Brown’s background in data privacy systems as well as her devoted passion for the protection of PII and financial/healthcare data. In her view, companies have disrespected their customer data for over 25 years, and if left unattended, there will be nothing left to protect.
Thanks to new laws like the European GDPR law which is now imposing the data protection; data breaches and abuse of customer data is now met with hefty financial penalties. Companies now think twice about consent and how to use and share customer’s data digitally – but is it enough? The simple answer is a no. The authorities just do not have the resources to investigate every complaint nor to actively enforce all data breaches – yet.
“We have ingeniously invented systems that automatically align with financial messaging, payments and securing information, all of which require data. However, we should and need to go a step further to secure all the PII details with tokenisation so that in the event of a hack, the cookies and trackers will only be following a useless token as there is no real identification on it,” Brown explains.
Zortrex would naturally like to tokenise all healthcare data so that vulnerable people living outside of major cities can also feel assured that their privacy is protected. In a previous blog, we wrote about the new Internet of things (IoT). For all those devices being built for it, their IP addresses and the serial numbers can be tokenised to avoid the terrifying thought of the whole Internet being compromised.

The application of the all-powerful Blockchain is not limited to use in the financial sector and will be applied via the supply chain to all industries that deal with customer data – especially the most sensitive ones.

An angel investor or any investor for that matter looking to get onto the next best thing since Amazon would therefore be unwise to pass up the opportunity to back the Zortrex venture given its scope!

Furthermore, regulations are currently being implemented primarily in the pharmaceutical sector and a tokenised supply chain such as what Zortrex offers would be ideal for this new law which is planned to be implemented by 2023. A judiciary blockchain, for instance, would enable the police to “talk” to the prison service, who in turn, will communicate with the legal sector and public health institutions such as the UK’s NHS.

Forensic evidence would in such instances be tokenised and kept secure (away from tampering) during legal hearings. In another practical scenario, Smart Contracts (which are touted to replace lawyers) can spark off legal aid assistance, so that court cases can be heard quicker, more efficient than currently pertains. Protection registers can also be protected with tokenisation rendering it more secure.

Blockchain technology offers quality assurance with every process being undertaken making sure that no shortcuts happen; as the smart contracts trigger any possible malfeasance. This will enable the monitoring/tracking of any data sharing to third parties once it is tokenised. The third party apps would only gain access to the data once the trigger has been activated.

The company will be providing numerous business blockchain platforms; Asset Chain, Supply Chain, Accountancy Chain, Debt Chain, Life Cycle Management Chain, Outsourced Worker Chain; the list is endless, and all will be adequately secured.

Like other pioneers and visionaries, Brown’s futuristic hope that every child being born will have their name, date of birth, blood type data being tokenised, might seem farfetched – but may we remind you of the need for data protection taking into consideration the growth rate of massive data breaches.

Zortrex is aiming high and wants to use their technology to put the hackers out of business! Tokenisation cannot be mathematically reversed and thus it will least it will stop the hackers for a while.

Brown explains further that as they move with their education; other information can be added on to the token, as with all their healthcare; any allergies tokenised; what injections they have had right through their life cycle until the day no more data can be tokenised.

For such high ambitions, the creators of Zortrex’s software have adequately ensured that the technology used is fully scalable. One stumbling block many Blockchain projects now face is what is referred to as scalability – which in tech terms, is the ability of a network or software to grow and manage increased demand.

Cryptocurrencies like Bitcoin and Ethereum specifically – which is used to build a lot of Distributed Applications, has massive scalability issues. The growth in demand for DApps is crippling those systems and they are having to investigate the incorporation of alternative technologies, upgrade or split their platforms and accompanying cryptocurrencies to cope with such high demand.

Someone must take the first step in securing this data forever. Citizens should be able to purchase what they want without being harassed by trackers and cookies. The need for tokenisation is endless and further, down the line, celebrities and government official’s PII can also be secured to protect them from damaging schemes, ‘bad press’ and scandals.

In another previous blog, we “prophesized” that data is the new commodity – like gold or oil. However, the actual value with that data will lie in its privacy, the ability to store it securely and unlock it only with legal permission by its rightful owner.

19 December 2018
Digital Dribs & DApps!

We have barely scratched the surface with the Internet (from the early eighties) and it is already seemingly being threatened with the competition. A possible replacement by a new phenomenon.

Well, for lack of a better word, “replaced” has connotations of a dying Internet. This is far from accurate. This new phenomenon – fostered by blockchain technology, will change the way we use and consume the Internet as a service.

So, what is this new Internet-like system creating waves online? And why is it making online marketers quiver at the prospect of them losing out on the exponential revenues they have previously enjoyed?

Well, without hyping it up any further, it is called Distributed Applications or ‘DApps’ for short.

A brief history of Apps

Before we delve further into its meaning and use in the cyber world, perhaps some background context is required.

The way we use online or mobile applications software or “Apps” has changed how we consume products and services online. Companies jumped onto the bandwagon when they discovered that we mostly use Smartphones for the Internet.

App developers were then subsequently sought after to create mobile Apps for practically anything. What started as something mainly for gamers moved quickly onto applications for practically any commercial activity.

We now use Apps for our shopping; fitness; traveling; online bookings and banking. Developers now create customized software to help us with practically, anything.

In addition, we now have App stores for every significant tech provider – Microsoft, Google, and Apple to mention a few. This has naturally fattened the pockets of software companies and created an additional stream of income for them.

The ‘catch’ for using mobile apps is that even though it costs you nothing to download, using them still requires you to register with your personal details. You can also do this by linkingyour existing social media accounts.

The benefit to App providers

These Apps, which are integrated with social media services, create a data goldmine for marketers to study and track browsing habits. Through them, marketers can gain valuable insights into your interests and then customize their products/services to sell to you.

The impetus behind a distributed application system is that it serves to distribute plow some of the wealth garnered from your data via application providers back to you.

Data mining has become more lucrative and accessible because of Artificial Intelligence (AI) and Machine Learning. Do you ever notice how after browsing online or having a conversation or a chat application like WhatsApp or Facebook Messenger? You go online later, and you see Ads displaying the items you discussed? Creepy isn’t it? Well, that is the future of Web 4.0 for you!

Staying ‘woke’

Luckily for us, there is a school of knowledgeable and security-conscious programmers who are not ‘giving in’. They help us understand how the Internet has become a cesspool for marketers to harvest our data. Social media platforms, search engine providers, and mobile application providers facilitate them immensely with this.

Image Courtesy of blockgeeks

Imagine getting paid to surf the web for hours. The way you get paid for taking on a survey, partaking in a social experiment, donating an organ or sperm?

This is the way distributed apps are touted to work. They reward you for the use of specific applications (in a peer-to-peer review setting) with cashable tokens. Seems only fair right?

Now you can imagine how companies like Cambridge Analytica would react to having to pay you for their use of your data. They would surely be reluctant and that’s why they preferred to work clandestinely. But if they could pay companies like Facebook for the use of data, why not pay us directly?

Early adoption

Joining the ‘DApps revolution’ is a no-brainer. Those at the forefront of building and supporting DApps will end up with a more substantial chunk of the market.

DApps primarily provide you with the use of payment systems. These are specifically known as Smart Contracts and Proof of Work systems.

There are currently also web-browsers (built as DApps on blockchain platforms such as Ethereum or EOS) that will reward you for merely using their DApps.

For instance, you are rewarded in cashable tokens to surf the net over applications like Google Chrome, or Mozilla Firefox.

It is only a matter of time that this form of Internet-browsing and use of applications becomes the norm.

The Internet revolutionized the way we communicate, socialize, learn, shop, and do business online. DApps however, will determine the way you get compensated for doing the things you love to do online.

11 December 2018
A digital address for everything

The ‘Internet of Things’ (IoT) as the name suggests is basically connecting as many devices online for them to communicate with each other.

If you think that is a far-fetched concept it is nothing new. We have been using it since the advent of GSM, Infrared, GPS, GPRS, Bluetooth, Wi-Fi, and other wireless connections.

To put the concept into further context, your Smartphone/watch, Bluetooth headset, wireless printer, or smart fridge are all components of the ‘Internet of Things’. They all require a sensor or chip to connect or collaborate with each other.

Origins

The term was supposedly coined about a decade ago. This when a company executive discussed an idea which sounded bizarrely unnecessary and over-futuristic at the time.

He advocated for the need for a chip for every electronic device. The initially requirement was for supply chain and automation in the retail industry.

Fast forward to today, and this has indeed come to fruition. We now have smart cars, smart homes and even tracking chips inserted into pets!

So, each component or part of the object is equipped with an individual chip (small processor) with a unique IP address.

The very same IP address used to identify your home modem or Office server.

IoT application

Why would you want that you might ask? Wouldn’t it be useful for devices and machines to work things out by themselves – to solve complex problems before you even become aware of them?

This is in fact how the devices communicate with the central server to relate pertinent information. An example is the use of fuzzy logic: to regulate the temperature in the fridge (to avoid food getting moldy).

It can be used, in addition, to check the amount of water used in a washing cycle in your washing machine.

Another practical use would be to check car tyres pressure and temperature (to avoid overheating and bursting).

Can you then imagine the number of chips that are required for the typical household? For the car, security alarm, fridge, microwave, tumble dryer, TVs, Radios, computers/tablets, lighting, and heating/cooling system? Each would require a unique IP address

IP address shortage

Talks about IoT highlighted the need for more IP addresses and a need to track or generate them. This as it is evident we are running out of ‘normal’ IP addresses known as IP4: 4 denotes the number of billion IP addresses available.

At the birth of the Internet age in the 1980s, no one ever envisioned a time when the world would need more than four million IP addresses. But with the need as mentioned above for the internet of things – that has come to pass.

Without getting too technical, the issue is being resolved with the development of a newer IP system known as the IP6.

The main difference between the two but it is merely that one is on 32-bit system while the newer on 128-bit and that influences merely the length of the addresses.

Again, the technicalities would only matter to the now growing IoT industry and would not affect us as individuals.

Practical uses of IOT

Large companies that need to manufacture a lot of parts for their devices would need to insert an IP address on each piece. From items as trivial as the car side-mirror; to more serious parts like the helmet of a sportsperson engaging in the heavy contact sport.

From an education perspective, the IoT can make learning a lot more fun for kids and young adults. Toy-maker Sphero, for example, has been long making wireless operated toys like its SPRK+(pictured).

The idea is to fuse physical (programmable) robotic toys with digital apps.

This would simultaneously provide entertainment experiences while inspiring tomorrow’s leaders in maths, engineering, and science.

There are discussions to extend this connectedness to human beings. Much like was prophesied in many sci-fi books and George Orwell’s 1984. If there was a ‘rise of the machines’, and Artificial Intelligence was to take over the control of all our devices, we would not stand a chance!

There are also a few new decentralized systems that are even advocating for a fragmented Internet for that very reason (security and privacy). This would enable you to control your little space within the “interconnected” web.

You can thus run a (private) local area network (LAN) within the Internet domain – if that makes any sense.

Blockchain advocates and companies like IOTA and Chinese-based Crypto-firm Tron are pushing the IoT narrative hard. They also want the decentralization of the whole Internet.

It is only a matter of time before this becomes the norm. Companies are now queuing to get the IP6s and have incorporated adding them to the manufacturing processes.

Once the security and privacy issues have been adequately planned and implemented. The pros of the full adoption of IoT will outweigh the cons.

22 November 2018

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