Category: Knowledge

Run your business on cruise control

Are you running your business as you did in the eighties, nineties? If so, you are probably working like a donkey and for the same kind of income – if you are even making any!

Business automation has developed albeit quite slowly, over decades. It was accelerated significantly via the “www “. And now even more so with the Internet of Things (IoT).

Ways of doing business

Let’s begin looking at communication – a key pillar in running any successful venture. Getting in touch with your clients can now occur in numerous ways.

We have come a long way from shouting on street corners to invading people’s places of comfort with door-to-door sales visits.

We can now get in touch physically via phone, Skype, Emails, online chatting, video-conferencing, and social media.

And though it may sound like overkill, using these tools can actually help save you time and target your products effectively.

This makes them efficient and worth every penny you spend on them.
Hosting your email nowadays does not require the expertise of IT professionals.

Likewise, IT pros are now discovering they have more time to perform administrative work (productivity reports).

As an IT expert, you must hate having to walk from PC to PC to install software. Such ‘excursions’ can consume hours during the day and, probably gets on the nerves of people trying to get work done.

Hands-free IT

As an IT pro, you can now administer and carry out IT-related tasks from the comfort of your office. You can even do it remotely from your, laptop, or your smartphone!

So now, your emails can now be hosted with a few clicks. You can then receive them instantaneously on your desktops, mobile phones with a syncing feature. This is made possible by a newer mail protocol known as Simple Mail Transfer Protocol (SMTP).

You can now synchronize your emails, calendars, and events, and contacts on your devices using Microsoft Exchange Online services.

These are strenuous tasks that you would have had to manually create using special scripted rules. Tools like PowerShell, patches, domain routers would have to be applied to a physical server to enable such functionality.

The cloud has made this all possible. We will not get into the intricacies and workings of the cloud but we have seen a massive uptake of it.

Companies of all sizes, countries, and industries are moving to the cloud.
This uptake of cloud services is happening on a regular basis as old servers are being made redundant and getting subjected to creative destruction.

Software for hire

Software as a Service (SaaS), is basically the hiring of software rather than owning it and leaving the maintenance to the software provider.

Major cloud players such as Microsoft Azure, and Google Business, offer you the software just as a front-end and user-friendly application.

They take care of the ‘back-end’ operations such as backups, updates, and upgrades, security, and compliance. All that for an annual or monthly fee.

You can liken this to hire-purchase or the car leasing services that the automobile industry offers its clients.

Our car servicing and maintenance are performed timeously by the manufacturer. You just drive it and pay for your own fuel on top of the monthly leasing fees. Such a service can even be monetized using Cryptos such as IOTA.

Great collaboration tools

Another daunting yet integral task in running a business is the act of hosting meetings. Business meetings are often rescheduled as easily as procrastinating a spring cleaning exercise.

Tools that facilitate online meetings like Skype for Business or Google’s Meet, allow you to schedule meetings from your calendar. This will send you and your meeting participants a reminder. With a click of a button, you can join, host or participate in an HD video or audio conference call.

This can be done from wherever you are on the globe as long as you have a good enough broadband connection.

The kicker with this tool is the ability to present your full (hopefully clean and avoid any embarrassing items) desktop, to all participants.

So, you can present an Excel spreadsheet of financial data, discuss the design of a brochure or flyer for marketing, or run a PowerPoint presentation. The apps come even complete with an infrared pointer!

For more solutions, have a look at the previous blog on sales software and CRM systems. This will help you understand a bit more about how SaaS can help grow revenue for your business.

Good broadband is key

Again, these services obviously require great Internet connectivity. This might also be the only stumbling block deterring many smaller companies and some big data-sensitive firms from taking on the cloud.

But as Internet Service Providers (ISPs) and local governments are now actively getting involved in making broadband a necessity for us.

There are endless possibilities that the cloud and good software, in general, can offer your business.

No one wants to spend hours in traffic leading to stress at work or home. You also wouldn’t want to spend large budgets on unnecessary travel, marketing, and communication tools that are not effective.

We are not fully in favour of substituting your human interactions with technology. It will, nevertheless, help you to find ways to bridge the gap when you find that personal contact is not possible.

Allow software automation to help you!

17 December 2017
Rise of the machines

As a young man born in and living in Pretoria South Africa, multi-billionaire Elon Musk – better known for pioneering the Tesla battery-operated motor concept – was shunned by the Industrial Development Corporation several times.

His innovative ideas were denied financial backing so he moved to the USA for better support. The rest as we all know is history.

The futuristic thinker, however, took a rather skeptical and worrisome handbrake-turn when it came to the topic of artificial intelligence (AI) and its benefits to society.

When a man like that with so much insight into technology warns of its potentially harming effects, it warrants notice. Musk warned that its use could foster ‘the coming of third world war’. We have to for such reasons, delve a little deeper into the topic.

We have rapidly progressed from longer periods of stone, iron, industrial, to that of space, technological/information ages. The world is now apparently fused between the latter three.

Despite skipping a few ‘crucial’ stages, we have now surged into the age of digital automation. This is while sadly still dealing with the ravages of poverty, disease, and irreversible damage to our environment.

Automation & AI usage

Automation is helping business through software like ERPs that take over traditional back-office finance and operations.

In the IT industry, the Internet of things (IoT), cloud services, and general Software as a Service (SaaS) have simplified things for IT managers. You can now just monitor and attend to more pertinent issues and tasks (hopefully not just stream movies and play games on duty).

While seated comfortably, you will be able to now perform tasks such as deploying new software, installing/removing updates on multiple machines/devices simultaneously. All with a push of a few buttons.

Trading bots

In the high-risk investment scene, automation has given traders more room for better research and analysis Thus relieving you from the known stresses and mundane tasks associated with trading.

For many trading houses and brokers, AI has even completely taken over the mundane task of making and executing trades.

Advert

If you haven’t already, read this great book entitled: The Fear Index (thriller by Robert Harris). Though fiction, it illustrates the use of a machine learning tool using algorithms to help a hedge fund company generate billions for its investors.

The use of AI is not without fault. It can also lead to costly system-generated errors like the trading error a few years at Goldman Sachs cost the firm $100 million and other cases.

Other use cases

It can still, on a ‘micro’ level, help free human capital (individuals) from PC-related issues. So things like having stress, headaches, backaches, and lack of time spent with family and friends can be a thing of the past.

In the industrial and manufacturing sectors, the advent of AI creates even more of a fear and a concern. The number (staffing) of redundancies, may increase when it is introduced.

This would require careful planning to ensure the blue-collars that are ‘replaced’, are compensated. More so, they would need to be incorporated into different areas of businesses.

Limits of robotics

Obviously, not every task need to be automated or performed by robots. We (as humans) are still required to check-up, inspect, and perform quality checks for instance.
We can, as a result, deal with inter-personal jobs that require more empathy like in customer and social service.

Human resources or getting into corporate social responsibility (CSI) projects that reach out to communities.

Embracing it

More importantly, policies by governments will need to focus ever so more on job-creation. Governments must now adopt innovative means of creating jobs or foster and supporting entrepreneurship. Projects like those of Mr. Tesla/Mr. PayPal/Mr. SpaceX has created thousands of new jobs.

As for the use of AI in weaponry and military defense systems, the less said the better. When it comes to privacy and security concerns we can only hope that rogue politicians don’t get unregulated access to such technology. In such a case we would only be able to protest and hope not to feature in a real-life James Cameron sequel to Judgment Day.

3 December 2017
One tool to serve them all

When working in retail, finance, and manufacturing (sales) industry, you often come across one unavoidable piece of software.

A Customer Relationship Management software or what is abbreviated to CRM.

Now what really is really astonishing is when people ask how a CRM can actually help their business. Often one gets asked what CRM stands for or even means!
Now granted, it is a technical and industry-specific jargon depicting an online tool. More specifically, it is software used on hardware like PCs, tablets, scanners, point-of-sale devices, and modern cash registers).
What it does, however, is something many businesses both small and large take for granted – and mostly to their detriment.

The purpose

We use CRM solutions a lot more than we think. Take our Smartphones for instance: they are basically miniature customer (data or content) managing tools and though personalized, they serve the same function.
Now to put this into perspective very quickly and simply: our phones store and manage all our contacts. Our friends, family, businesses, and clients are kept in records primarily to help us access and communicate with them quickly.
Mobile phones, have also evolved to now enable you to not only manage your contacts to just make calls or send SMS. You can now share all sorts of content with via the various social media platforms.
Each of these platforms naturally has its own purpose and account. Android phones, for instance, come with (need to be activated by) a Google account.
You can then subsequently use it to access many applications (via an app store) and not just your email.
CRMs manage a company’s accounts in a similar way. They enable you to quickly get a hold of people to either sell directly to, create or follow-up on a sales lead, or nurture the lead until it becomes a sale.
This is carried out by software that sits on the front-end of a database stored on a local server or on the cloud. The software is normally user-friendly for it to be adopted and used frequently by end users.
This enhances your productivity and therefore increases revenue for your business.

Practical uses of CRM

They are used more by salespeople and staff of companies that offer a service via their customer support services or front-end teams.
So, when you call your local phone company because you are behind on a payment or would like to hand in a product for repairs, it is a CRM system that is used to log, track and manage the case till is solved.
The transcript, along with the call logs and resolutions are kept for a later date or time for if you make a follow-up call, request a new service. These records are stored in a database or what is called an instance.
Depending on what your company does, it will have several (national or regional) instances to help access data even faster.
A CRM can help you manage a healthy relationship with your clients to ensure that you are not calling them several times a day to put them off.
It will stop you from forgetting to follow-up on scheduled calls or emails or worse yet, sending them the wrong product or information about your offerings.

Salient features

A good CRM package also comes equipped with a means for you to create and store brochures, create effective and targeted marketing campaigns, generate quotes and invoices (PDFs). It will also come with a solid built-in knowledgebase.
This is a stored pool of resources containing processes and scenarios to help you quickly resolve a problem, prescribe a product or log a case.
And nowadays, like a mobile phone, a good CRM software can seamlessly help you integrate with social media platforms to follow, service or attract customers from those digital marketplaces.

Several CRM tools out there that offer different functionalities and depending on the size of your business, you can get a basic one that just manages your contacts and interactions.
Then you have ones that handle full-scale operations (back-office processes like warehousing, inventory, accounting, finance, payroll, and HR).
Those fall under another high-level category of CRMs known as Enterprise Resource Planning tools or ERPs. A topic for another blog perhaps as they are a totally different animal altogether.
CRMs are however, an component of ERPs and bigger companies would need both to handle large scale operations.
So you see how useful a CRM is in helping to run your company. They are now being even more automated with the help of Business Intelligence and AI.
That makes it even easier for you to use them to grow your business to levels where ERPs you would eventually need an ERP.

Many CRM suppliers offer free trials and even free online software, so take a shop around to see which one fits your needs.

The current industry leaders in CRM solutions are Dynamics (Microsoft), Salesforce, Oracle, SAP CRM and Zoho.

30 November 2017
Connect with the world faster

It is quite hard to understand why anyone would bother to ask (sometimes silly) questions these days when answers lie within the tips of our fingers – literally.

Back in the day, we used to have the ordained task of trekking to school or public libraries, or in some cases, rely on the local nerd to help answer questions and grasp difficult concepts.

Most of you don’t realize it, but we carry information boxes via our smartphones and tablets daily. It is easy, however, to get bombarded by misinformation and what is now dubbed ‘fake news’.

This is why it’s important for you to be able to identify credible sources when conducting research or looking for quick answers.

Information overload

One source of information that we subconsciously consume daily is social media. Thanks to the advent of the Internet, news, and information can reach us within milliseconds.

We can now tune into local news broadcasts only to get things that are specific to our areas of interest.

A quick and ill-prepared online search for a diagnosis, however, can lead to you discovering that you only have three days to live.

Worse yet, you might even “uncover” an imminent evil ploy to destroy the world and have us living underground or under the ocean.

Not all such theories, however, are far-fetched. Soon we will be seeing flying cars and man-manned drones such as the EHANG 184.

And whether rumour of fact, these quick news snippets get us thinking and prompts further research into more credible sources.

Uses of social media

Your football clubs, politicians and musicians are all actively using them to break new signings, announce new albums or push new policy or campaign objectives.

In addition, most, if not all companies, banks governmental institutions and even religious organizations now have a presence on social media. They use it to aggressively promote their brands or agenda.

So, you see, ignoring the news and social media completely these days is the equivalent of retreating to a cabin in the woods or cave. You would be shutting yourself completely from family and the rest of the world.

A social media detox is probably not a bad thing to do. We often get overly bombarded by information. However, skipping a week can leave you feeling as though you just emerged from the stone ages!

Here is a quick guide to the mainstream information sources that you can use as starting points for your research.

Google:

The biggest search engine and while it generates more results (quicker than other search engines ) – it also naturally, carries a lot of misinformation.

Google specifically has great features such as the voice-activated ‘OK Google‘ feature. It is quite responsive and good if you can’t be bothered to type but need voice-activated quick responses.

You can quickly get the latest football scores, the next flight to Tokyo, or the latest stock price of Oil or Bitcoin.

Wikipedia:

Always a quick reference guide (commonly used here). Bear in mind that their entries are put together by ordinary people.

So while fairly accurate, you should cross-reference information there especially when it comes to dates and events.

The website, however, gets reviewed/verified regularly and is therefore still quite a practical ‘go-to’ source for you to get quick facts. Be wary of the usage of short ‘Wikis’ though.

Investopedia:

For credible and simple to understand finance-related terms concepts on the go along with related news and great blog. They even have a great simulated stock trading game that you can enjoy.

Twitter:

Brandishing the iconic blue bird logo, Twitter is quick, instant, and addictive to some (no names mentioned).

Twitter is the best platform enabling you to announce and share information quickly via your mobile devices. News often breaks on it often before mainstream can media can announce/publish it.

It’s even quite common for news anchors to quote the tweet handle of a politician or celebrity when delivering news these days.

Facebook:

Launched as the first real (public) social media platform. It was designed to connect university/college peers. It has since grown to be the one source of finding your old flames, colleagues, family.

Authorities and companies are known to have used it to find out criminals or veto job candidates.

The platform was even allegedly used as a source for political campaigns and meddling with outcomes of a certain major presidential election.

It has, since its inception in 2004, been a place where many applications such as gaming application developer Zynga have made millions by capitalizing on our addiction to mobile games.

Facebook also has its other uses. It serves as a large marketplace to sell things, sends instant messages (with video-calling), and provides us with security alerts in times of terror attacks and natural disasters.

LinkedIn:

This app is important but often overlooked source of company information, recruitment, and career-building website. Though it looks similar to Facebook, it is more career-oriented and a great source for recruiters to head-hunt find you online.

LinkedIn gives you an extra professional ‘leg-up’ and even enables you to quickly convert your profile into a well-structured PDFed CV.

So useful, that it was acquired by Microsoft late last year. It is a powerful resource for their CRM solutions to be able to track individuals, companies, and decision-makers.

Instagram:

This has become a lot more than a place to post pictures of your dog´s gourmet dinner. This picture-based app has a fully-fledged marketing engine backed up by hashtags like Twitter. Like Whatsapp, it also now belongs to Facebook.

It has become a necessary tool for both, individuals and businesses and of course, celebrities like Kim Kardashian.

Instagram took over, in terms of popularity, the likes of similar older picture sharing platforms such as Photobucket or Flickr.

WhatsApp:

Owned by Facebook (if you didn’t know). This phone and the desktop-based app got their edge by taking over the SMS function from mobile operators.

We don’t send SMSes anymore. And if you still do, it’s usually because your phone is too old – or you are up to something shady! 🙂

Blackberry (R.I.P) started this idea with the BBM Messenger. But like others that tried and failed using exclusivity, not everyone wanted a Blackberry just to use that feature.

Enter WhatsApp with the ability to use your mobile phone number rather than the device itself to set it up. And just like that, it snatched up the whole market!

Running off Wi-Fi or your mobile data, you can instantaneously share videos, links, and pictures.

You can use it to host – or rather – facilitate group events like the planning of a surprise party, a birthday party. It can help you also get serious things done. You can collaborate on assignments, prepare a presentation, or (for start-ups on a low budget) launch a marketing campaign.

The funniest thing is how we now have people walking with more authority – with the title of “WhatsApp group admin”.

Snapchat:

This animated short video-making application is more for the youth but you can also use it for enterntainment. Snapchat is used mostly by celebrities like DJ Khaled – who is often viewed as its ‘ambassador’. He even owns shares in the company.

It also has also recently surged in popularity (number of users) and earned a place with some of the business powerhouses on the NYSE.

20 November 2017
Elasticity and Sin Tax

We can change our dependence on certain goods and services so that we don’t take too high a knock when their prices fluctuate.

Life is about making choices. As rational beings, we tend to make choices that benefit our wealth and well-being.

But some choices have to be made on our behalf — especially when it comes to the provision of commonly used goods and services.

What is elsaticity?

The prices of government-regulated products such as fuel, alcohol, and cigarettes are examples. How we react to the price change (whether an increase or decrease) is referred to in economics as elasticity.

It is a general term for a ratio of change and scientifically attempts to capture your sensitivity to price movements. It is the percentage change in the quantity demanded (or supplied) of something brought about by a percentage change in its price.

A 10% increase in the price of bread, resulting in a decrease in the quantity demanded by 8%, means your price elasticity of demand for bread is 0,8.

The ratio is expressed as a number between negative infinity and infinity, with one being the midpoint. The number has no unit — it is not expressed in centimetres, litres or as a percentage.

But that number tells us a great deal. If it is higher than one, the product is said to be elastic. This means the quantity you demand responds strongly to price changes.

Anything under one is inelastic. This means a price change doesn’t affect your demand for it much.

When a product is said to be unit elastic, it means the change in quantity demanded is equal to the change in price.

Practical examples

On the commercial side, the concept becomes more useful when formulating and studying consumer trends. It is especially beneficial to brand managers who need to set prices for their products while paying attention to sales.

Income elasticity of demand measures the responsiveness of the quantity of a good to changes to your disposable income.

Generally, the more inelastic the product, the easier it is for firms to maximize profit by increasing their price.

Taking advantage of addictions

If you’ve ever wondered why the prices of your alcohol and cigarettes — commonly referred to as “sin taxes” — always rise, it is because they are inelastic.

If you were addicted to nicotine, for instance, you would rather cut down on movie tickets to still afford a box of smokes. This makes you inelastic to the increase in cigarette prices.

Likewise, we industrialize, we become heavily reliant on oil. Our dependence on oil was reiterated in the latest Organisation of Petroleum Exporting Countries (Opec) oil outlook, which paints a gloomy picture. The West’s demand for oil is predicted to surpass the available supply in the coming years.

Globally, over the decade of 1994-2004, about five times more passenger cars appeared on our roads than commercial vehicles. In South Africa, alone, commercial vehicle sales for July were up 13% in the same period.
Concurrently, increases in lorry volumes worldwide have been observed.

The more inelastic your product is, the easier it is for you to slap your consumers with high price increases.

At the time of writing in 2007, the oil price once hovered around $73/barrel and threatened to reach a record high of $80*

Concluding remarks

By using other means of energy (oil substitutes, wind, electricity, and solar) we could reduce our reliance on oil. this would make it less inelastic.

In South Africa, for example, using trains for cargo transport would ease our dependence on petrol and diesel-powered commercial vehicles.

Carmaker Tesla recently launched its future truck and alleged fastest production car in a big to reduce our reliance on fossil fuels. Tesla is gaining steady ground to introduce its electric cars to the world and has surpassed the net worth of Ford.

18 November 2017
Sales misconception – debunqed!

The ‘great’ art of selling is about earning and keeping your client’s trust. In business or commerce, there is nothing greater than the feeling of completing that successful sale.

By successful, we refer the whole process: from convincing the customer that your product or service will meet his/her long or short-term needs. This is after listening carefully to their requirements through thorough discovery. The client is then able to the payment without hassles and take timely delivery of the goods.
Finally, the customer acknowledging and thanking you for it with the hopes of coming back should be the most rewarding part of the sale. That coupled with your commission of course!
A successful sale is a step-by-step process and must have all the above elements.
Anything short of that is paramount to a quick-fix or even a scam. It is only lazy salespeople (taking shortcuts) that give the trade a bad reputation.
Granted, not all of your sales interactions will turn out to be complete success. Some elements of the above process could be stymied by aspects out of your control. For instance, the client’s lack of funds, suppliers’ delivery delays or a faulty product can mess up a good sales cycle.

A true story

Some of the most successful sales are even conducted by faceless agents. Once, while based in Johannesburg, we sold a product (that was mass produced in China) and had it delivered from New York to Cape Town via air-freight.
This was based on a demand (order) that was placed on a then operational website. The actual sales were brokered via correspondence by email and phone.
Luckily, the product (and delivery) quality was good enough not to warrant a face-to-face visit, though in those days having Skype for Business would have been a great resource to at least give ‘a face’ to the sales rep.
They were, however, willing to deal with the agent several times without having met them personally based on the quality of the (medical) product. This was in addition to the vote of confidence and guarantees provided throughout the intensive sales interactions.
This little anecdote proves that it doesn’t matter what you sell, if the product is of good quality, and meets all (compliance) requirements including the recent GDPR law – the sale actually becomes the easy part.
You will, however, still require a little bit (and the right kind) of presentation skills to position the product/service adequately enough to execute the sale.

There is no real art to selling – we all do it all the time without realizing it. From the time we apply to a kindergarten or high school, to university and finally to all the jobs in our working career.

Reinforce the brand

As salespeople, we must present ourselves (our unique skills and character) and persuade a ‘buyer’ to take us on. This is also something no automated sales agent or Chatbot can do and is an area that Artificial Intelligence (AI) will not beat us on.
And just like a brand, everything we do is intended to enhance our value and the more we beef-up our brand (with educational, mentorship and technical qualifications). The better our brand, the more demand for your offering.
But back to selling. We sell people ideas: something as simple as convincing your mate to meet at the pub after work or your girls to join you for a weekend spa takes skilful persuasion. And even more so if they had other plans or options.
That is essentially what sales is about – persuading a buyer to choose your product or service over that of others using tools such as the consumer black box.
Such persuasion obviously can be genuine or fraudulent. Those salespeople trained by their leader Jordan Belfort as illustrated in the 2013 Wolf of Wall Street movie are a testimony. The revealed how persuasion can be used effectively when capitalizing on with an inherent human trade – greed.
Being truthful, however, (even if it means letting go of a sale) will determine whether you get repeat customers. This is something most successful salespeople make use of to boost their conversion rates and pipelines.

Mentorship

Debunqed.com likes to follow unconventional salespeople who use unorthodox but effective methods. These are not necessarily the textbook style of selling but will help to inspire you to address the potential client’s needs honestly.
Such ‘on the ground’ learning is done with the help of a mentor. Shadowing one or two mentors that are passionate about what they do can rub off a few skills that can supplement traditional sales theory.
Sales is a skill best learned on the ground and you will hardly find an institution offering it as an elective course.
Such revenue-multiplying potential that repeat-customers can provide for your sales portfolio or pipeline beats getting a quick-fix by conning people no matter how big the ‘score’ is.
What you should be doing as a salesman is gaining your customers’ trust whilst solving their problem.
A trusting customer will always look you up for more purchases.

If you operate in an industry where you have multiple products or one that needs to be renewed – you earn revenue for life!

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14 November 2017

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