Debunqed

Category: Problem Solving

  • A Digital Clone

    A Digital Clone

    In the ever-evolving landscape of design and engineering, technological advancements continue to redefine how we approach complex projects. One such innovation that’s gaining traction is the concept of “Digital Twins.”

    Initially introduced as a way to monitor and maintain physical assets in real-time, the concept of Digital Twins has expanded to play a pivotal role in design and engineering processes. Let’s delve into some of the current and revolutionary use cases of Digital Twins today.

    What are Digital Twins?

    A Digital Twin is a virtual replica of a physical object, process, or system. It encompasses both the physical aspects and the digital representation, offering real-time insights and simulations to understand, predict, and optimize the behavior of the real-world counterpart.

    They are revolutionizing the way products are designed and prototyped. Engineers and designers can create virtual prototypes that closely mirror the physical product, allowing for rapid iterations and testing. This not only speeds up the design process but also reduces the cost and waste associated with traditional trial-and-error methods. From automobiles to consumer electronics, Digital Twins enable engineers to simulate various scenarios and make informed decisions before a physical prototype is even built.

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    Salient Use Cases

    1. Predictive Maintenance:
      In the realm of engineering, the concept of predictive maintenance has gained prominence. By integrating Digital Twins into machinery and equipment, engineers can monitor the real-time performance of these assets and predict maintenance needs. This proactive approach minimizes downtime, prevents costly breakdowns, and extends the lifespan of equipment.
    2. Simulation and Analysis:
      Digital Twins offer a platform for comprehensive simulations and analysis. Engineers can simulate the behavior of a system under different conditions, helping them identify potential challenges and opportunities for improvement. Whether it’s testing the aerodynamics of an aircraft or evaluating the structural integrity of a bridge, Digital Twins provide a safe and controlled environment to conduct experiments virtually.
    3. Smart Cities and Infrastructure:
      As urbanization accelerates, the need for smart infrastructure becomes crucial. Digital Twins play a pivotal role in designing, developing, and managing smart cities. From optimizing traffic flow to monitoring energy consumption, these virtual replicas offer insights that facilitate more sustainable and efficient urban planning.
    4. Collaboration and Communication:
      Digital Twins serve as a common platform for interdisciplinary collaboration. Engineers, designers, architects, and stakeholders can all interact with the virtual model, fostering better communication and understanding. This collaborative environment leads to more innovative solutions and reduces the risk of misunderstandings.
    5. Lifecycle Management:
      The benefits of Digital Twins extend beyond the design and construction phases. They can be used to track the entire lifecycle of a product or system, from conception to decommissioning. This holistic approach helps organizations make data-driven decisions to improve efficiency and sustainability.

    Takeaway

    In conclusion, the concept of Digital Twins has transformed from a mere monitoring tool to a game-changing paradigm in design and engineering. With its ability to enhance design, predict maintenance needs, facilitate simulations, and foster collaboration, Digital Twins are reshaping how we approach complex projects. As technology continues to advance, we can expect even more innovative use cases to emerge, further solidifying Digital Twins as a cornerstone of modern engineering and design practices.

  • Be Digitally hack-proof

    Be Digitally hack-proof

    Why do people hack systems? Hacking is a technique used to compromise any digital device. Hackers want to get into your device to use your data for varied reasons – naturally, most of these motives are financially driven.

    A data breach is usually what leads to a hack. There is a difference even though both terms are used interchangeably.

    A data breach happens when data that is left vulnerable in an unsecured environment gets viewed by someone who shouldn’t have access to it.

    While hacks are the result of malicious behavior, breaches happen as a result of negligence, human error, or other non-malicious behavior that creates a security vulnerability.

    Hackers may access your device just to say they could or for financial gain, to protest, or to gather sensitive information.

    So what makes a hacker?

    In the past, a hacker may have been a whiz kid or specialized programmer but in the modern-day, hacking has become easier and more people are becoming hackers. As more people shop online and use computers for everyday tasks, they become the prey of hackers worldwide.

    Actual hacking is technical in nature – the hacker does not communicate with the person whose PC they are hacking into.

    But they can also use psychology to trick the user into clicking on a malicious attachment or providing personal data. These tactics are referred to as social engineering.

    Your cellphone too can be hacked

    While most associate hacking with Windows computers, the Android operating system also offers an inviting target for hackers. That means millions of people who use Samsung phones can be hacked.

    Some fifty years ago, there was a name for hackers who obsessively explored low-tech methods for getting around the secure telecommunication networks and expensive long-distance calls. they were called phreaks.

    This was a portmanteau of the words phone and freaks. They were a defined subculture in the 1970s, and their activity was called phreaking.

    Phreakers have now evolved out of the ‘analog technology era’ to become hackers in the digital world. They are beyond a sub-culture and have become a genuine threat to the safety of our information and data.

    Mobile phone hackers currently use a variety of methods to access your mobile phone and can intercept phone calls, voicemails, text messages, and even the phone’s microphone and camera, all without your permission or even knowledge.

    iPhones are not safe either

    In 2020, many journalists working for Al Jazeera were victims of a sophisticated zero-click spyware attack.

    The Toronto-based internet watchdog group Citizen Lab was asked to look into the attacks, which took place in July and August, and they released their findings at the end of December.

    The report found that 36 journalists, producers, anchors, and executives had their iPhones compromised by Pegasus spyware. The spyware, developed and sold by an Israeli-based firm called NSO Group, targets security vulnerabilities in the iMessage app.

    The so-called “zero-click” exploit deploys without any user interaction. Once installed, it can record ambient sound and phone conversations, take pictures, and access user credentials. It sounds like science fiction but it’s very much real!

    Types of hacks

    Malware

    People can use hardware to sneak malware into your PC. In offices, hackers will infiltrate networks by giving staff members infected USB sticks, dodgy USB cables, and mouse chords.

    It is crucial to always think before plugging anything into your work or personal device with access to confidential data.

    Educate your staff about being careful before plugging anything into their PCs.

    Malware infections generally occur when users interact with dangerous code by clicking on a URL or downloading malicious software disguised as an authentic program. But zero-click spyware penetrates devices without any user interaction.

    Citizen recommends making sure that your mobile OS is updated to the latest version. Identified vulnerabilities in previous versions of iOS were patched in the iOS 14 update.

    Practicing good digital hygiene is always important for the security of your mobile devices.

    Use sites like haveibeenpwned.com and breachalarm.com to see if your email credentials have been compromised. Use strong passwords on any apps that contain sensitive data and delete any apps that you do not regularly use.

    Missing security patches

    Always remember to update your security tools. Too many people ignore update notifications or security patches, leaving themselves vulnerable. It’s not just antivirus software that needs patching.

    Tell your staff to ensure that all their antivirus and applications are routinely updated as security patches become available. This task is usually the job of your IT department if you have one in the first place.

    Getting your password information

    Hackers can obtain your credentials through several means, but commonly they do so through a practice called keystroke logging or keylogging.

    Can you believe that the most common password is “123456”? Hopefully, yours isn’t so, or any of the most hacked passwords in the last 10 years.

    Through a social engineering attack, you could accidentally download software that records your keystrokes, saving your usernames and passwords as you enter them.

    This and other forms of spyware are malware that tracks your activity until a hacker has what they need to break into your system.

    Attackers can deploy malware on a user’s machine if they are in your environment and capture your credentials via keylogging too.

    Hackers also use password cracking programs that can run letter and character combinations, guessing passwords in a matter of minutes, or even seconds.

    To get around this, use a password management tool that securely houses your company’s credentials. These tools can often auto-generate lengthy, diverse character passwords that are difficult for hackers to guess. They can also autofill for your employees for easy access to their tools.

    Encryption and multi-factor authentication methods also offer more layers of protection.

    Distributed Denial-of-Service (DDoS)

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    This technique involves taking down a website so that a user cannot access it or deliver their service. DoS attacks take place when hackers inundate a target’s server with large influxes of traffic. The amount is so frequent and high that it overloads the server by giving it more requests than it can handle. This crashes your server and your company’s website.

    Larger businesses can get hit by a Distributed Denial of Service (DDoS) attack, which is a synchronized attack on more than one server or website, potentially taking down numerous online assets. 

    A good method to fight DDoS attacks is to use cloud protection services to spot them – like Acunetix or Netsparker.

    Social Engineering & Phishing

    This is where hackers try to get your personal information, often by impersonating a legitimate and maybe trusted source.

    Many types of social engineering bait come in the form of phishing emails.

    A hacker sends you a message that looks like it’s from someone you know, asking you to do something, like wire them money, or to click or download an infected attachment to see more. 

    Here is a hilarious example of a phishing Email

    “The top malicious email attachment types are .doc and .dot which make up 37%. The next highest is .exe at 19.5%,” according to a report by Symantec. Always be cautious of opening these types of attachments.

    Warn your employees to never give out private business information over email, to think before opening any attachments, and educate them on mail scams.

    Use email software that scans for phishing. Microsoft 365 and Google’s Business packages come equipped with such. Google’s tech uses AI to scan the content and find things such as spelling errors and dodgy URLs. This enables the system to block them before they even hit your inbox.

    Most people or companies that get hacked or suffer from a data breach do so mainly due to negligence. Many do not prioritize beefing up their security systems before it is too late. Hacks are, however, completely avoidable so don’t fall victim to them.

    Other ways to protect yourself

    • Download a reliable anti-malware product that can both detect and neutralize malware and block connections to malicious phishing websites.
    • Of course, whether you are on Windows, Android, a Mac, an iPhone, or in a business network, you must always use layered protection wherever you can.
    • Only download phone apps from the legitimate marketplaces that police themselves for malware-carrying apps, such as Google Play and the Apple/Amazon Appstore.
    • Check the ratings and reviews first. If it has a low rating and barely any downloads, it might be best to avoid that app.
    • Use long and complex passwords. Don’t use numbers in sequence. You can also use mixes of letters that can be remembered through rhymes.
    • Consider using a password manager.
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  • 2020: Year of the PC

    2020: Year of the PC

    People will always find an opportunity in a crisis. This year has been one of the strangest years we will ever experience. Because of the global pandemic, we have been ‘shut-in’ physically and mentally. Hiding in our homes in an effort to save the lives of the elderly and sickly.

    Technologies that enable people to communicate with each other from different locations and work remotely have had an excellent year because of this.

    Who needs phones & email?

    The pandemic may have stopped us from having face-to-face meetings because of self-isolation and social distancing. So just like that, we all needed to have online meetings and digital collaborative meetups.

    In 2020, we just stopped phoning people. We needed to see what other humans looked like. So, we engaged more in video calling, using whatever technology available that supports that functionality.

    The online video-conferencing tool Zoom, therefore, went from being a company you’d probably never heard of, to global ‘overnight’ success. It was founded in 2011 by Eric Yuan, a former Cisco engineer, and executive, who then launched it in 2013 as software for companies. It was valued at $1bn in 2017 because it enjoyed very strong revenue growth and was easy to use, and became profitable in 2019, and listed on the Nasdaq.

    “You’re on Mute! “

    Quote of 2020

    Come early 2020, Zoom entered a boom period as most of us used it while in quarantine. Its share price, therefore, grew more than 490% from $68.72 to around $406.

    MS Teams, Microsoft’s answer to Zoom. is believed by many to be more reliable and secure than Zoom – which suffered a major breach earlier in the year. Google’s Meet also features on the list of top video calling/conferencing apps.

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    We won’t delve into comparison here. The pros and cons are highly dependant on what you use it for and your business size/budget. The usage stats below speak volumes though albeit just for the two major economies.

    Other tools

    When we weren’t working, we were using social communication applications such as House Party which, apart from allowing you to stream music and play virtual DJ, enabled you to play games with one another.

    They were mostly silly general knowledge games but hangman made a welcome comeback to society thanks to this app.

    Discord, an American Voice over Internet Protocol (VoIP) that uses instant messaging and runs a digital distribution platform also gained new users. It no longer just relies on gamers and people in creative computer development roles to drive its usage.

    The Home Office

    We started (forcibly) working from home and those who believe it made them more efficient and productive are considering carrying on with it in 2021.
    The working from home concept, therefore, changed from being something associated with putting in half the effort and lazy lie-ins.

    Companies at least in the developed world, have to offer the option of working from home. Like any viral pandemic, Coronavirus will still be around in 2021 as the vaccine could take a while to ‘take effect’. Working from home isn’t disappearing any time soon!

    To operate a home office though, you need to have an advanced enough computer system, the right anti-virus software, and other methods of securing your work. Companies became concerned that people were using their personal computers to log onto work servers and bringing problems along with that. It’s not just good enough to get a laptop to have a ‘home office’.

    We have also had to set up reliable phone systems for business. Landlines are becoming old-fashioned plus virtual phone systems that are simple to set up and use are becoming popular.

    Smart speakers are also becoming popular. You can use them to play music via Spotify or the radio but can also be used to create the right audio ambience for your meetings and remind you about important events, tasks, and meetings.

    It’s all about getting tech products and virtual assistants to make working easier. People also invested in better desks and other office accessories such as computer or mobile-phone-operated coffee machines. Yes, those do exist! Expect the internet of things (IoT) to play a bigger role in your life next year and beyond.

    Cybercrime on fleek

    Naturally, because we are all forced online, this is no better time for cyber-thugs. They have upped the ante with cleverer ways to dupe you out of your already diminishing funds. Here some of the highlights of 2020 when it comes to crime on the web according to cybersecurity provider ID Agent:

    –A cyberattack is attempted every 39 seconds.
    -700 million people in 21 countries experienced some form of cybercrime.
    –The damage related to cybercrime is projected to hit $6 trillion annually by 2021.
    -Ransomware attacks rose 148% in March 2020.
    -Cloud-based attacks rose 630% between January and April 2020.
    -Two in five SMBs have been the victim of a ransomware attack.
    -More than 80% of reported cyberattacks are phishing.
    -Phishing attempts have increased by more than 660% since March 1, 2020.
    -Organized crime gangs account for 55% of attacks.

    The rise of AMD

    Chipmaker AMD has had a stellar year as it has brought out some of the most advanced (yet affordable) computer chips ever built and has managed to outshine rival behemoth, Intel.

    Its share price on the Nasdaq bounced from $49.10 to about $95.92. The company has been a runaway success story, especially over the past five years. At the end of December 2015, AMD stock was a paltry $2.87, that’s 3242% growth in half a decade!

    Another contributing factor for the company’s success is that AMD’s Ryzen line of processors has been a huge hit since its release. They are used in some of the best mining CPUs money can buy.

    Mining is the process of acquiring Bitcoins and other Cryptocurrencies using special software together with your PC’s hashing power.

    Crypto makes a comeback!

    Cryptocurrencies Bitcoin and Ethereum experienced returns of more than 216% and 390% year-to-date respectively.
    The argument is that institutional investors including some of the world’s largest finance houses and banks are now backing the world’s most popular digital currency.

    This is despite the fact that most ‘9-5 people’ are not using Bitcoin to buy much on a daily basis – but this trend is changing.
    It is still purported to be a means for criminals and drug dealers to help avoid banking authorities from checking their transactions. Or maybe that is just an underground rumour (or FUD) created by the fearful banking system.

    But seriously, a few things are speculated to be behind the Crypto surge.
    The US Federal Reserve cut interest rates, loaned more than $1.5 trillion to banks and financial institutions. It also increased its purchases of US treasury securities to stabilize the economy when the pandemic struck.
    This response was very strong and helped to weaken the effects of a national lockdown on the largest economy in the world.

    These actions created a favourable ‘macro environment’ in which to invest in an asset that is perceived as very risky given its lack of use and lack of clarity around what it can be used for. The high returns compared to Gold, interest-bearing and other traditional assets have certainly got the major asset managers excited.


    The second trend that propelled cryptocurrencies was the above-mentioned expansion of digital life. This may have lead to more investors feeling comfortable using a digital wallet. From payment systems, storage, finance, to gaming, gambling and sports: There is now literally a crypto-based coin for anything under the sun! This digital transformation has even prompted global Central Banks to seriously consider a move away from paper money.

    The Future

    Our lives are progressively going digital. Many older people who had never used a computer to shop online before, did so for the first time in 2020. They also using messaging apps for the first time as well as streaming entertainment services such as Netflix, Hulu, Amazon Prime, and Disney Plus.

    To sum up, the year 2020 has been an abomination of a year. Who knows what 2021 will bring? Maybe (tech-driven) Tesla stock will keep on rallying after successfully listing on the S&P500. But maybe also because owner, Elon Musk kind of took an interest to Bitcoin. This year has indefinitely made us aware of two things: proper sanitization and the practical use of computers.

  • Technology contained

    Technology contained

    Over the past decade container technology has become a popular method for packaging applications in an effective way. Some developers believe is better than that offered by virtual machines and other technologies.

    Container technology has been embraced by the big cloud computing providers including Microsoft Azure, Amazon Web Services, and Google’s Cloud platform.


    Examples of the actual container software include the Apache Mesos, Docker, rkt (pronounced rocket), and Kubernetes.

    But what is container technology?

    Logically, it gets its name from shipping. Shipping containers standardize how goods are moved around. Goods get placed in steel shipping containers which can be picked up by cranes and fit into ships. They tend to have standard sizes.

    By standardizing the process and keeping the items together, your container can be moved as a unit and it costs less to do it this way.


    In computer terms, container technology is referred to as just a container: a method to package your applications so they can be run, with their dependencies, isolated from other processes.

    Container technology decreases the potential for problems when developers move programs from server to server before the program is in a state where it is saleable.

    When you use container technology to create an application, you can code everything using just one operating system and database. This makes the application quite easy to replicate as resources including memory and the central processing unit (CPU) are shared. This also makes your technology great for scaling and for working within the cloud.

    Out with the old…

    If you don’t use container technology, you can have a situation where a program runs well on one machine but has problems on your server. This common problem occurs when you move a program from a data server to a cloud server.

    Many issues can happen because of variations in machine environments. These include differences between your operating system, secure sockets layer libraries, storage, and network topology.

    So, computer container technology picks up all of your software and related parts which include dependencies, being libraries, binaries, and configuration files. They all get migrated as a unit, avoiding the differences between machines including operating system differences. This will also include underlying hardware that leads to incompatibilities and crashes.

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    And, importantly, containers also facilitate the deployment of your software to your server. Advocates of using container technology say it is a much better tech to use than that which preceded it – virtual machines.

    In this case, one physical server would be used for multiple applications through visualization technology. Each virtual machine contains the entire operating system, as well as the application to run.

    The physical server then runs several virtual machines, each with its own operating system, with a single hypervisor emulation layer on top. By running several operating systems simultaneously, you incur a lot of overheads on your server as resources get used.

    …and in with the new

    Container technology allows your server to run a single operating system because each container can share that system.

    The parts of your operating system that are shared are read-only to not interfere with the other containers. Therefore, compared with virtual machines, containers require fewer resources of the server, and are much more efficient.

    You can pack many more containers onto a single server. Each virtual machine may require you to have gigabytes of storage. But each container running a similar program may only need megabytes.

    How do the containers operate?

    Containers are set up in an architecture known as a container cluster. Then, in a container cluster, there is a single cluster master, with the other related containers set as nodes, that are your multiple worker machines. The cluster master schedules the workloads for your nodes, and also to manage their lifecycle, and their upgrades.

    Containers allow programs to be broken down into smaller pieces, which are known as microservices.

    A major advantage of having a program as component microservices is that different teams can work on each of the containers separately as long as the interactions between the different containers are maintained. This facilitates faster software development.

    Containers are also flexible and can be orchestrated. Since the operating system would be already running your server, a container can be started and stopped in just a few seconds.

    Some containers within architecture can be turned on during peak demand, and turned down when not needed.
    The software can control this type of orchestration, and distribute the tasks among the container cluster.

    The way forward with the tech

    But is container technology overrated? Some people are concerned about the security around it.

    Because multiple containers share the same operating system, there are growing concerns that container technology is less secure than virtual machines. If there is a security flaw in your host kernel it will affect your multiple containers.

    Other software is being used to have more secure container technology. The use of isolated containers is, therefore, being constantly improved.

  • The Future Office Worker

    The Future Office Worker

    Aside from essential services personnel, millions of people are now working from home. The Covid-19 pandemic has prompted the growth of products to help the home office worker of today and tomorrow.

    Debunqed breaks down which cloud solutions to pay attention to and which to avoid while you adjust to a changing world of commerce.

    During the pandemic, one video conferencing service has exploded in popularity after years of trying on the wayside. This is the service operated by the NASDAQ-listed American group, Zoom.

    Zoom has become a service of choice especially for companies and staff which may have not used online conferencing before. This popularity has made the service a target and there are concerns around security and privacy issues.

    Before Zoom’s burst in interest, the most popular applications include Google’s Gsuite which offers online conferencing solution Meet, Microsoft 365 which includes competing conferencing solution Teams, and Slack.

    Slack which was formed in 2013 also offers chat services that multiple people can use at once in private groups and persistent chat rooms or channels, which are organized by topic as well as direct messaging.

    Zoom being hacked during quarantine might have made news headlines but it’s not the first time that technology services like these have been infiltrated by the wrong people.

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    Slack was hacked back in 2015. The data included email addresses, usernames, hashed passwords, and in some cases, phone numbers, and Skype IDs users had associated with their accounts. As a result, Slack added two-factor authentication to protect data in the future.

    Gsuite is the ‘OG’ of cloud-based business

    How does Gsuite work? G Suite which was founded in 2006 and was formerly known as Google Apps for Work is a suite of web applications created by Google for businesses. It’s still a decent offering 14 years later. A basic G Suite account gives you access to Gmail and 30GB of Google Drive storage per user.

    There are obviously Enterprise-level packages with beefed up security to match that offered by highly secured ‘on-premise‘ setups.

    The suite’s Meet service is a video conferencing app. It is the business-oriented version of Google’s Hangouts platform and is suitable for businesses of all sizes. The solution enables users to make video calls with up to 30 users per high-definition video meeting.

    Compared to other software, and due to familiarity and affiliation to Android Smartphones, G Suite is quick and easy to set up and use from the time you subscribe to it. It literally takes up to 15mins to start receiving emails and make video-calls!

    Still in the game

    Microsoft offers 365 which includes Teams. Teams is quickly becoming Zoom’s big competition. Several companies are using Teams for internal meetings and Zoom for external meetings. Microsoft gains its competitive edge from is strong data protection, GDPR, and comprehensive security measures. But others are slowly and sometimes painfully also having to jack theirs up.

    The crucial factor to Teams is that it is part of the Office 365 ecosystem. In this way, it can collaborate with different services offered by Office 365. Users gain access to several functions separated into four categories:

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    Firstly, they have access to the main Teams application which lets them find and create channels to hold “on-the-spot meetings, have conversations and share files”. Secondly, they have access to a function called Meetings. You can plan, schedule, and track meetings.  This calendar syncs with Outlook, as an example of the deep Office 365 integration.

    Thirdly users have access to calls which includes VoIP calling as well as fourth, they have access to the Activity application. This application lets one access @mentions, unread messages, and replies.

    Other secure apps

    Then we have Signal, a very new addition to the saturated video calling and voice messaging application world. The non-profit organization, the Signal Foundation launched a stable version of Signal last month.

    Signal is a cross-platform encrypted messaging service. It’s an impressive entrant and it’s opensource too.

    It uses the Internet to send one-to-one and group messages. These may include text and audio files, voice notes, images and videos.

    It is also available through a mobile application that can also make one-to-one voice and video calls. We expect the Android version to become well-loved soon. It can operate as a replacement for the SMS app.

    Signal’s emphasis on messages being protected and voice and video calls being stable because of the push by hackers to infiltrate the plethora of online messaging and video applications coming online over the past few months since Covid-19 broke out.

    This will become more and more important in 2020 and beyond as working from home becomes more common.

    The German government has encouraged people to work from home offices beyond the Covid-19 pandemic. This call is gaining impetus after the country saw a rise in Covid-19 infections after it started to ease it is locked in marked ways.

    With so much choice around cloud-based solutions, it’s best to try a few for yourself and see what works for you. But don’t waste too much time. Many of them are free and you’d really want to just get on with whatever your business is.

    A key is to use strong passwords which you change regularly as well as other measures to protect yourself from hackers.

    Read more about how to make your online accounts safer.

    Find out more about online office collaboration tools on our resources page

  • Startup with flair

    Startup with flair

    §§§

    Every great product begins with an idea—even while the world waits in lockdown. In fact, some of history’s best masterpieces stemmed from periods of isolation, like Sir Isaac Newton’s Theory of Gravity or Victor Hugo’s Les Misérables.

    Whether you’re fulfilling a lifelong dream or simply seeking a new income stream, there are ways to get your groundbreaking tech idea to the market today.

    Do your planning & research

    The first step of software or web development is to appraise the idea itself. Most successful start-ups begin as answers to urgent consumer concerns. They also usually change the way things are done and are therefore called disruptive technologies. To be considered, your tech idea should, therefore, help resolve a relevant problem.

    If you are not solving a pressing need, the fanciest invention or service (even with a solid marketing and financial plan) will fail to appeal to your target market. It will also not catch the eye of potential funders.

    Many startups fail because visionaries fail to elucidate their idea to the people that can make it a reality.

    Next, you should analyze the possible competition. With millions of Apps, DApps, and software developments out there, someone might have already created the same thing. If that’s the case, you could see how your product improves upon its predecessors. It might be a good idea to get your work patented or copyrighted. Likewise, you might want to check to see if the idea has not already been patented.

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    Of course, transforming this amazing tech idea into reality involves a LOT of planning, too. That’s why you should research and map out an approximate timeline, possible tech builders (if you can’t DIY the work), related APIs, and most importantly, a budget.

    Some software developers may offer to partner with you – as your startup’s CTO. This could be for an equity/share in the venture or to provide a discount on the work done. This is a good option if you are still early in the fundraising phase.

    Finding the funds

    If you don’t have the money to get your idea off the ground, not to worry! There are plenty of other ways to find the funds, such as angel investors, banks, or crowdfunding sites.

    While some people rely on traditional loans from banks, others prefer to apply for grants from the government. There are also pages like GoFundMe and Kickstarter, where you can post your idea and crowdfund from private individuals around the world.

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    For example, Palmer Luckey, founder of Oculus (a virtual reality headset), raised over $2 million using Kickstarter to begin his business. If you instead opt for an angel investor, an individual willing to invest a large sum into budding businesses, studies show that your business is more likely to succeed.

    Another form of assistance is to go through a startup incubator. You might want to look up the best ones in your country – but as ideas are not limited geographically – you can join any of the top incubators in the world.

    Test & distribute

    Finally, after proper planning and fundraising, you can execute and test out your brilliant tech idea. As AOL Founder, Steve Case, once said, “You shouldn’t focus on why you can’t do something, which is what most people do. You should focus on why perhaps you can and be one of the exceptions.” 

    This stage will also include a working prototype and a few open sessions or what is referred to in tech terms as ‘Beta-testings’. You can collect more insights from potential users to make your product stand out from others – preferably before you launch it.

    There are many online tools to help you in this phase. Most of them offer free trials, so you can get away with using them just for the test period.

    Covid-19 is no excuse not to launch a good venture provided it serves a pressing need as mentioned. In fact, projects that address the pandemic directly will indefinitely get preferential treatment when it comes to funding and support.

  • 2019 in Tech

    2019 in Tech

    This year may have felt like it was dominated by political shenanigans, but technology also had its wild ride.

    The USA vs Huawei

    A story that has persisted throughout the year is the heat around Huawei in the US. The Americans have stopped Huawei phones from being sold in their country because they say the Chinese mobile phone maker has stolen technology from American companies and has spied on them.

    The tussle began in 2018 but kicked into gear in 2019. Nevertheless, some American companies and organisations are still doing business with Huawei despite the ban by US President Trump’s government.

    The President of Microsoft, Brad Smith, also wants to the US government to offer more evidence to back up its Huawei ban. 

    The core issue with Huawei has been around concerns with Huawei’s close relationship with the Chinese government and fears that its equipment could be used to spy on other countries and companies.

    Huawei has also hit back at US ‘bandwagon followers’ and recently threatened to boycott Germany’s Auto industry if the European powerhouse banned them from offering 5G (broadband) in the country.

    Not a great year for big tech

    Big technological companies like Facebook, Alphabet, Google and Uber have faced a barrage of probes in 2019 be it around anti-competitive behaviour, spying on customers or their staff abusing customers. We also haven’t seen many new companies graduate to super-size status.

    After a long drought of big-name tech IPO (initial public offerings), 2019 promised to be a banner year. A crop of highly anticipated, highly valued tech companies — with hot marquee names such as Lyft, Uber, Pinterest, and Slack listed on the public markets. The idea was to allow you to take a stake in their business.

    Their reception, however, was truly tough. These companies’ stocks have not gained momentum and being listed has attracted greater public scrutiny.

    The biggest disappointment, however, must be WeWork’s failed proposed listing and its subsequent business fallout.

    The hottest things in tech

    Artificial Intelligence (AI) – We’ve been talking about this for decades since Terminator came out but scientists are managing to harness the technology especially in manufacturing and medical fields.

    Most of the top tech companies (Microsoft, IBM, Amazon, and Google) have already embraced AI. Many tout it as one of the main distinguishing features to set them apart competitively.

    A little of this tech has gone into robotics with much fanfare and fear over their capabilities and propensity to ‘initiate a judgement day’. Check out Boston Dynamics

    Bitcoin
    Bitcoin

    Blockchain – Bitcoin may be highly volatile and not the get rich quick scheme people thought it could be, but it is still out there. Clever people are finding ways of making commerce more efficient.

    There are however several practical and use-cases for Blockchain-based tokens and tech other than for payments and investments.

    Robotic Process Automation (RPA) – this is a technology that could explode in 2020. Right now, only large enterprises are using RPA but it could become more affordable and workable for smaller businesses in 2020. RPA is the process of automating mundane tasks such as taking data from one file and entering it into a business application like CRM software.

    It’s about computerizing repetitive tasks that are an inefficient use of time, so it makes our lives more efficient. 

    RPA is not a physical robot. It is also an approach to working across multiple business applications and entering, maintaining, migrating, integrating, mining and testing data on spreadsheets.

    These tasks are prone to human error which is why computerizing them makes so much sense.

    amazon web servies edge computing ad

     Virtual Reality and Augmented Reality – VR made strong progress in 2019. This was most useful in gaming, real estate companies, pornographic entertainment and for people with disabilities.

    For you gamers – it is best to buy an Oculus Quest for your PC. Sony’s VR headset is still the best and only gaming set.

    Look after my data – or not!

    The first fines around the General Data Protection Regulation (GDPR) were lodged in parts of the EU. The GDPR was promulgated in 2016. It is a regulation in EU law on data protection and privacy for all individual citizens of the EU and the European Economic Area.

    It also addresses the transfer of personal data outside the EU and EEA areas. GDPR was enforced because of concerns about data breaches and attacks on privacy by the likes of Facebook and Google.

    Then there were concerns our banks, insurance, and other data keepers were selling or losing our data to dangerous entities.

    The types of personal data exposed included your names, addresses, phone numbers, email addresses, and even passport numbers.

    Lessons learned

    The Marriott hotel group’s data breach of 2018 resulted in the exposure of 339-million customer records. Around 30-million of the records belonged to European Union citizens, and therefore they were subjected to a GDPR fine.

    Facebook seems to love controversy and had been found to have allowed a massive 247 million user (mostly Americans) data leak.

    Back home in Berlin, on October 30th the Berlin Commissioner for Data Protection and Freedom of Information issued a €14.5m fine on a German real estate group, die Deutsche Wohnen SE. This was the highest German GDPR fine yet. The infraction related to the over retention of personal data.

    Despite the turbulent year for tech companies and consumers, we look to 2020 with breathless anticipation. We also ponder on which of the mentioned technologies will stick out and make a positive impact on our lives.

    Pictures courtesy of Pixabay

  • The startup tech kit

    The startup tech kit

    New business? You’re going to need some basic software!

    In this modern-day and age, it may seem that small businesses do not require a plethora of technological tools in order to succeed, but it’s worth investigating which technologies can give you an edge. This is especially crucial if you are not offering a niche product or service and have to compete with an army of existing players in your industry.

    Accounting, CRM, marketing, analytics, taxation and other useful software may have just levelled the playing field between small and big businesses. The challenge is to choose the right one to help you grow quickly at the least expense.

    You will, nevertheless, if you are even to make a first impression, need some basic software regardless of your trade.

     HERE IS WHAT YOU WILL NEED 

    Almost everybody needs some kind of online presence. You’re a business and while social media is helpful (more on that later), a website is where you will be found by prospective clients or business partners. You can build one easily these days via a paid content manager provider such as WordPress or Wix.

    They will even provide and host your domain if you don’t have one.

    If you do not, however, have the time nor the energy to create one yourself, there are cost-effective alternatives such as outsourcing the building to a web-designer. They can do it remotely and the safest way  would be through a regulated marketplace such as Fiverr* or Upwork.

    *Debunqed can recommend a designer known as aceholder on Fiverr.

    Email

    You need to be contactable. In the old days, you got away with Yahoo or Google email but now you need an email service that can host a domain. The free emails are also not secure and subjected to heaps of spam.

    Email hosting is a service in which your email messages and associated files are all stored on a server. When you receive an email to your website’s domain address, that email is routed across the Internet and stored on the recipient server.

    A hosting service stores the files that make up a website on a data server which then uploads them directly to the web.

    This gives you an Internet connection and way for your customers to access the site through a domain name.

    Web hosting services often come with a slew of options for designing sites. These include the one-click installation of supported applications such as a service mailbox.  Wix partners with Microsoft’s Office 365 for mail hosting whilst WordPress works seamlessly with Gmail/GSuite.

    Task Management System/ Job Manager

    Being organised from the beginning isn’t a good idea; it’s a great idea! Get yourself a system which tracks your sales and logs the deliverables that each employee completes.

    There are an array of CRM solutions focusing on different tasks from customer services or sales to project management and full-on finance and back office (ERP) operations (more on this later).

    The key is to start small many of these offer trials but also some even offer a free package naturally with limited functionality. Figure out which tasks are important in order to choose the right package to handle your scheduling, sales and tasks. A simple calendar/scheduler via MS Outlook and Office 365 (Microsoft Bookings) can be a good place to start for a paid but fully functional service.

    Payroll and Accounting Systems

    You need to keep accurate books and not to rip off your employees. You’re a start-up; play the numbers by the books. And a word of caution: don’t ever cook the books!

    There is a huge choice of accounting (and back office) systems to choose from. The big names are probably out of reach so like a CRM system, you might want to shop around and start with smaller but a reputable brand like Quickbooks.

    But if you go for an Office 365 solution, you might as well look into something like Dynamics 365. One of their entry-level finance packages (Business Central) has all the ‘bells and whistles’ for a Startup to help get your books up to date for the taxman/audit.

    You also need to monitor your payroll – this service can be added by upgrading to a bigger package under Microsoft Dynamics family. You could also shop around for payroll software if you are on a tight budget.

    Project management and support logging system

    Once you build up a workable database of existing and potential clients, you will require some kind of logging system to handle customer queries.

    This will help you keep tags of what customers are having issues with. If they are repeated issues, then you know there is a recurring problem with your operations or an aspect of your business.

    A good ticketing system will allow you to keep a knowledge base with instructions to help your staff with how to deal with recurring issues quickly.

    Shopping cart software

    If your products are sold online or does not come from a physical store, this is the mandatory software that enables you sell goods online. It is designed to quickly process debit and credit cards transactions but also allows your customers to use their PayPal and other payment methods – even Cryptocurrency.

    A good shopping cart package also does inventory management, calculates packaging costs, shipping costs and taxes.

    Security and Anti-Virus software

    Always protect your Internet connection and your sensitive data against viruses, spyware, malware, worms and Trojans.

    Most of the packages mentioned before come with in-built security measures such as sign-in authentication.

    But these are not enough and you will need to source software to prevent a hack if you are dealing with extra sensitive data like patents, medical and financial records/accounts.  Read our feature on Online Threats for more on this.

    Cloud storage

    This is a place where you can store large files as well askeep backups of files. Hardware can break. You could drop your 2-terabyte portable flash drive but at least your work will be safe in the cloud. 

    Once in the cloud, things can get disorganised (many files and folders) and sorting them can become a pain. The top file storage providers include, Microsoft’s SharePoint Online and OneDrive; Google’s Drive, Amazon’s S- series and Dropbox.   

    There are some really great add-ons like a Digital Asset Management (DAM) tool for those dealing daily with tons of documents and images by Pic.io. This software works specifically with GoogleDrive.

    Social media

    We have by now affirmed that you need a CRM system. With many choices of companies to buy products from for example,  treating individual customers’ needs is very important.

    A good CRM system will help you reach out to your customers where ever they are – online or offline. This is known as Social Engagement.

    That, coupled with a powerful Business Intelligence tool, can help you leapfrog over your competitors with useful insights such as peak traffic times on your website, purchase habits and other characteristics of your client that will help you accurately predict potential revenues.

    Find the best CRM platform that allows for social engagement, then set up whatever social network accounts that suit your business.

    Webinar services

    Remember you are doing business with groups from around the world.

    Online communication tools, therefore, enable you conduct presentations and meetings over the Internet. This saves time and money associated with travelling costs whilst giving you access to markets outside your area, city or country.

    Some of the most popular/effective communication tools includes those included in the Microsoft (Skype and Teams) and Google (Hangouts & Voice) bundles. There are also free standalones like Zoom.

    Depending on your frequency of calls and audience size needs you can stick with the free version and then scale up to a paid subscription later.  You can also run training sessions and product demonstrations and even replace your whole phone system with them. 

    Online Surveys and other Marketing Tools

    Marketing is is the lifeblood of a company. It’s a key sales-driver and if you aren’t selling, you’re going out of business! Conduct market research using online tools such as SurveyMonkey and collect emails through opt-in forms. These valuable insights can be used  in targeted email marketing campaigns.

    The most advanced and widely recognised mail marketing tool is Mailchimp. It starts with a free version with 7 marketing channels and goes up to $299 per month for large companies with 200000-plus contacts. Most bundled Office solutions will allow you to add Mailchimp as a plug-in to your existing mailbox.

    Conclusion

    Technology constantly changes and it’s hard to keep up – so don’t. Get the basics right first and add technological services and tools as you grow. Rather understand what each button does first before you spend money on a whole super system.

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