Category: Social Media

Get Ahead With Tech

Must-Have Software Tools for Small Businesses to Outpace the Competition in 2023

In today’s fast-paced business landscape, staying ahead of the competition is crucial for small businesses. Fortunately, a plethora of powerful software tools can empower you to streamline operations, boost productivity, and unlock growth opportunities. So, let’s dive into the nine software tools that your small business should consider incorporating into its arsenal in 2023.

1. Communication & Collaboration

Google Workspace offers a suite of collaboration tools including Gmail, Google Drive, Docs, Sheets, and more. It enables seamless communication, file sharing, and real-time collaboration, allowing your team to work efficiently and stay connected regardless of their location. Efficient collaboration and communication are vital for remote and hybrid work environments. In addition, platforms like Slack, Skype, or Microsoft Teams can further facilitate seamless teamwork and enhance productivity. It is always a good thing to have at least two depending on what your customers or stakeholders use as well.

2. Accounting/Banking

Efficient financial management is essential for your small business. This helps you monitor every expenditure and keep good records for easy tax filings. Utilize accounting and banking software like QuickBooks or Xero to streamline invoicing, expense tracking, and financial reporting. These tools simplify bookkeeping tasks, helping you make informed decisions and ensure financial stability. Bigger companies can use Microsoft Dynamics 365’s financial packages to manage their larger turnovers.

3. Cybersecurity

Don’t think just because you are a small business, you do not need adequate online security. One security breach can do a lot of (financial and reputational) damage and stop you from growing. Remember, bigger companies can afford to repair damaged brands/images. Protecting your business from online threats is, therefore, paramount. Acunetix by Invicti, a web protection software, offers robust security features, including vulnerability scanning and web application testing. Safeguard your business’s digital assets and customer data to gain trust among your clients.

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4. Artificial Intelligence(AI)

Enhance customer support and streamline communication with ChatGPT. This well-spoken-about AI-powered platform provides multiple language-based automated solutions like a chatbot that provides instant responses to common queries. This frees up your team’s time and delivers quick solutions to your customers’ questions. They even offer personalized assistance 24/7, ensuring customer satisfaction. Setting Chatbots up properly with the right prompts can help you automate almost anything else that requires not much ‘human interaction’.

5. Project/Task Management

They say failure to plan is planning to fail. To keep projects on track and teams aligned, project management software like Asana, Notion, or Trello is therefore indispensable. These tools help you organize tasks, assign responsibilities, track progress, and collaborate effectively, ensuring timely project completion. Depending on the level of technicality of the team you can even use more agile tools. Tools such as ClickUp, Miro, or Jira, are more suited for software development teams.

6. Customer-Oriented

Without them, your business ceases to exist so you need the best tools to engage with your customers, suppliers, and partners at all times. Customer Relationship Management (CRM) software, such as Pipedrive, Zoho, Freshworks or HubSpot, enable you to nurture leads, track customer interactions, and manage sales pipelines. With CRM tools, you can enhance customer engagement, improve conversion rates, and foster long-term customer relationships.

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7. Social Media Management

Most of your existing and potential customers spend a significant amount of hours online – sometimes just browsing aimlessly through TikTok or watching cat videos on Youtube. Twitter has recently even started ‘rationalizing’ the amount of engagement people can have on its platform in a bid to allow its servers to ‘cool off’ and prevent AI bots from running amok. A strong online presence is, therefore, crucial in today’s digital landscape. Utilize social media management tools like Hootsuite or Buffer to schedule posts, monitor mentions, and analyze engagement. These tools simplify social media marketing, enabling you to reach a wider audience and drive your brand awareness.

8. Email Marketing

Despite the power of the above-mentioned social media ‘movement’, Email marketing still remains a powerful tool for nurturing your leads and driving conversions. Tools like Mailchimp or Brevo (formerly Sendinblue) provide user-friendly interfaces, automated campaigns, and in-depth analytics, helping you create targeted email campaigns and measure their effectiveness. Naturally you have to do a little work to find the right prospect, or else all these will end up in a spam folder never to be seen.

9. Data Analytics

Thanks to two of the world’s software giants, you can now easily harness the power of data with analytics tools like Google Analytics or Microsoft Power BI. These tools will help you to gain insights into customer behavior, and website performance, and create better-targeted marketing campaigns. Data-driven decision-making will enable you to optimize strategies, identify growth opportunities, and therefore gain a competitive edge. You can even further feed the data into AI tools (like ChatGPT) to further analyze and decipher the data in simpler ways to quickly understand. Naturally, you should only input ‘non-private’ or generic data for the “open-source” program to crunch.

As a small business owner, leveraging the right software tools can be a game-changer in for you 2023. From streamlining operations to enhancing customer experiences, these top software tools will most certainly empower you to stay ahead of the competition. Embrace the digital revolution and equip your business with the tools necessary to drive efficiency, productivity, and growth.

For more about some of the tools mentioned – get in touch for a free consultation!

3 July 2023
That’s so Meta, Dude!

The adage that whatever you see in science fiction, you will witness in reality, seems to ring true more than ever in the 21^st century. In fact, Facebook founder, Mark Zuckerberg is probably one of the biggest believers having bought the virtual reality company, Oculus as far back as 2014.

Now, he and people from all walks of life are embracing the creation and adoption of a “Metaverse”.

But is this a buzz term or a new reality, and are the ultra-rich throwing money at it because they are trying to entertain themselves? Or is it because they actually want to ‘augment’ hundreds of millions of peoples’ senses of reality with beneficial technology?

Like many things in life, the truth isn’t black or white in this regard. While multi-dollar billionaires including Elon Musk and Jeff Bezos have looked to build cities in space that we can escape to when the world becomes overpopulated or uninhabitable, others are developing the ‘Metaverse’ as a complementary set of enhancements and parallel spaces for our lives on earth.

What is The Metaverse?

Is the Metaverse more than just ‘sales speak’ for a bunch of sales-speak-for-tech companies? It has been bandied about throughout 2021 but Zuckerberg has been even more brazen, having announced at the end of October that Facebook would be rebranded as Meta. Rather cheeky!

But what is this swanky new world we may soon be living, and maybe thriving in? I’ve been called Mr. Anderson for over 20 years, so it feels like a fitting time, with the release of the fourth Matrix movie, to ask: “What is the Metaverse(Matrix)?”

The Metaverse is a hypothesised iteration of the Internet, that supports persistent online 3-D virtual environments via conventional personal computing, as well as virtual & augmented reality headsets.
Wikipedia

It’s still being given a concrete definition but essentially it is an advanced version of the Internet wherein we can become immersed. You don’t just look at the Internet; you are ‘digitally immersed’ in it. Instead of just looking at a 3D object on your PC using a mouse to scroll up and down to see it from different angles, in the Metaverse your brain will convince you that you are in the same world as that object.

Metaverses, in some limited form, were already present on platforms like VR-Chat or video games like Second Life. These suggest that we have been moving toward living in a Metaverse for years. But why should we care so much now about the Metaverse then?

Why The Metaverse Matters

The Metaverse has the potential to bring fulfilment, economic opportunity and equity to people. But, for this to happen, we would probably need a situation where a handful of companies – here’s looking at you Zuckerberg – are prevented from dominating it. The virtual world could overcome the shortcomings of the physical one which humanity has lived on for millennia. Digital environments could become actual places where people don’t only live; but also thrive.

It is for these reasons that we believe Metaverses will be pervasive across our lives from a young age until our retirement.

Images courtesy of the respective companies

For example, the gaming platform, Roblox might be unknown to well, adults, but this 13-year-old platform is booming. Children and teenagers use this platform to play existing games together but also to create new games. It also sports a marketplace where users can sell those experiences and other products like online outfits and personalized avatars. Another incredibly popular online multiplayer game Fortnite is well poised to switch its huge user-base into ‘Metaversians’. Two upcoming multi-billion dollar gaming platforms built on Blockchain technologies are Decentraland and The Sandbox.

The former made the news recently when a tech company bought a patch of virtual real estate in the Decentraland metaverse for 618,000 MANA (its native currency) – valued at $3.2 million.

Virtual ‘land’ and other items (digital assets) in Decentraland are sold in the form of non-fungible tokens (NFTs), which are a class of crypto assets. All of these are authenticated using a Smart Contract component of the blockchain.

Play-to-earn is another incentive to getting onto the Metaverse. You will now be able to earn virtual tokens (with monetary value) while emersed in your favourite game. This no-brainer strategy has seen an explosion of Blockchain play-to-earn games in the last quarter of 2021.

Other Use Cases

Back in the “real working world” virtual productivity platforms are also growing as companies’ employees use MS Teams, Zoom and other platforms to be able to communicate easily and at any time.

You will be able to now have online offices and attend online conferences in virtual conference centres while represented by avatars. No more suiting up or wasting time on perfect makeup! So, while one can’t stop people from spending time in a cyber world, we can, however, enhance their experiences using cutting-edge technology.

The opportunities for business and revenue generation will not be limited. Simulations for building and engineering projects will make presentations almost real – without having to travel to the actual sites. Online gambling/shopping companies will also look to capitalise by offering virtual casinos and stores in the Metaverse.

Marketing Spin-offs

There are even talks that companies may sell apparel and clothing and are designing virtual versions thereof. Virtual shoes could become status symbols which is rather bizarre but perhaps fun for the nouveau riche. Joke if you want but brands like Gucci, Adidas, and Nike are prepping (with partnerships) to board the Metaverse for obvious marketing opportunities.

People are rapidly immersing themselves in virtual and augmented reality (VR/AR) worlds. Headsets are becoming more affordable and an assortment of AR/VR programmes are being written daily. These include entertainment programmes for PlayStation 5 as well as for pornography apps (another billion-dollar industry).

Soon the Metaverse will become a tool that improves our lives and will go beyond being just an entertainment novelty.

It doesn’t stop here. There is a little-known Metaverse company currently worth $2bn, that has made some major breakthroughs using Blockchain tech. They have actually created a device to scan entire people and objects to immerse them into the digital world.

The ambitious project, MetaHero will be paying people a decent amount to have their avatars made and used in games from January 2022. Sounds absurd but perhaps you need to take a look yourselves.

Final Word of Caution

Bear in mind that the Metaverse may exacerbate problems faced by humans because of the Internet. We need a better grasp of managing data rights, data security, misinformation, the radicalisation of morally wrong ideas such as racism and vaccine hesitancy as well as platform power.

Somebody needs to rein the likes of Facebook, um I mean Meta, in. We should not just allow the Metaverses to distract millions of us with a ‘wonderful’ cyber world.

30 November 2021
Digital vulnerabilities

Global security breaches are on the rise and no one or country is safe. The acceleration of certain technologies has been rapid since the pandemic engulfed the world last year. But unfortunately, we’ve also become slack in the process.

Once again, it has become apparent just how ‘at-risk’ our data is.

Data hacks have been frantic and are now getting major press attention. It’s hard to know who each unwanted visitor is in each case but fingers are being pointed in perhaps familiar directions.

Russian invaders back at it again

In fact, throughout June, Russians have been blamed for a slew of hacks around the world.

Microsoft in late May said a wave of Russian cyber-attacks had targeted government agencies and human rights groups in 24 countries, mostly in the US.

It claimed that around 3000 email accounts of more than 150 different organizations, some of them international, were attacked in just one week.

Allegedly, the group responsible was the same one that carried out 2020’s SolarWinds attacks, which the Russian Foreign Intelligence Service (SVR) was accused of orchestrating.

But the Kremlin denied having any knowledge or anything to do with any cyber-attacks. It challenged Microsoft to how these attacks were linked to the European attacks.

Nevertheless, authorities are now aggressively investigating cybercrime. In the first week of June, the US Justice Department recovered around $2.3m in cryptocurrency ransom money.

This was part of the funds paid by the Colonial Pipeline Company to Russian hackers in the most disruptive cyberattack on record in the country.

The US deputy attorney general Lisa Monaco said investigators had seized 63.7 Bitcoins which was paid by the company after its systems were hacked, leading to massive shortages of petrol along the US’s East Coast. The department said it founded and recaptured the majority of the ransom.

The hackers are believed to be a group called DarkSide, whose menace caused a multi-day shutdown in certain petrol stations and a spike in gas prices.

The attack made international news and prompted the US’s White House to encourage business executives to improve security measures to avoid future cyberattacks whatever their nature, ransomware or otherwise.

The FBI said DarkSide had also disrupted operations at a meatpacking company. As no one tends to be spared in the spillover effects, it is always a good idea to protect your company’s digital assets as a preventative measure.

Not so sophisticated

The attackers rather proved to be quite ‘amatuerish’ because they sent the Bitcoins to an online platform to convert it to fiat money – and that is how they got nabbed. Server-hosted (Online) crypto exchanges are obliged to keep customer data for compliance and anti-money laundering practices. So while your Crypto digital wallet does not reveal your identity, pairing it with an exchange will link it to all the other particulars you needed to provide to use the exchange.

As long as you need cash to pay for things you will always need to switch your crypto in some way or another – unless your recipient agreed to take payment in Crypto as well. Keeping your digital assets on a hard-wallet or on your hard-drive keeps them “off-the-grid”. But also means you can’t actually spend them.

Although the initial cyberattack was a smart manuever, the attackers proved to be rookies at the robbing game in the end.

On a positive note: the ability to retrieve Bitcoins actually reinforces the need for a Blockchain-based financial system. This made it easier for the authorities to track movements of the ‘ransom-paid’ Bitcoins.

Cuban for a bruising

But politicians aren’t the only people who are urging businesses, civil society organizations, and other groups to improve security systems and be cognisant of an often-dark future.

US Dollar billionaire Mark Cuban has also called for stricter cryptocurrency regulations.

The owner of the Dallas Mavericks who has been investing in trading Bitcoin and other cryptocurrencies such as Ethereum said the world was in dire need of regulation for the burgeoning decentralized finance (DeFi) space.

—READ MORE ABOUT DEFI HERE —

Cuban said in an interview with Bloomberg that there “should be regulation to define what a Stablecoin is” in order for DeFi to be reliable and to prevent total collapses in investments.

This comes after he saw his investments in a particular Stablecoin ‘went to zero’. Cuban claimed he had been scammed.

Stablecoins are a type of cryptocurrency that is pegged to an underlying asset, or currency – usually the US dollar. They are the earliest forms of DeFi and the largest Stablecoin, Tether, is currently worth more than $62bn.

DeFi has helped the price of Ethereum, the blockchain on which most DeFi projects are built, to also soar. But they can be highly risky investments.

Investors try to create arbitrage opportunities and liquidity between coins but such a scheme collapsed for Cuban.

“There should be regulation to define what a stable coin is and what collateralization is acceptable,” he said.

Buy, Stake, and Trade Cryptos

Strong words of caution

Cuban hasn’t revealed how much money he lost but told a fellow DeFi investor via Twitter that regulation must be implemented- and quickly.

It had been suggested that Cuban was “rugged” which refers to when a project’s liquidity dries up and investors cannot withdraw their cash.

Mark Cuban is alleged to have 60% of his crypto holdings in Bitcoin, 30% in Ethereum, and 10% held in other coins. He likes to experiment with new financial tech investments.

He added further in a recent blog post that banks should be scared of unregulated DeFi technology.

All crypto-based investments remain highly risky as the technology around them develops. But there certainly needs to be global laws to prevent people from losing hefty amounts of their wealth/investment. Cryptocurrency is without a doubt a very lucrative investment vehicle that could make you an overnight millionaire. But that also makes it a perfect vehicle for scammers to clone projects to make away with your hard-earned cash.

You must, therefore, be extra vigilant and scrutinize offers for instant riches. But more so, you would be quite negligent these days to navigate the Internet without any form of cyber-protection.

5 July 2021
Tech Game Changers

The pandemic has thrown us into a state of flux and some tech entrepreneurs have found opportunities in the funk. One major trend involves playing with blockchain technology.

Even though most people you come across pretend to understand blockchain, many don’t actually understand its full capabilities. Some clever Trevors, however, are making it work for them.

DeFi (Decentralised Finance)

For centuries, our money has been controlled by central banks. But this has given too much power to certain authorities. Now cryptocurrencies are set to help us shake the game up.

Enter DeFi or Decentralised Finance – an umbrella term that refers to a variety of financial applications in cryptocurrency. These DApps are geared toward changing the roles of financial intermediaries or removing them altogether.

Essentially, DeFi is a financial system built on public blockchains such as Binance Chain, PolkaDot, and Ethereum.

It is a relatively new project which started later than Bitcoin in 2014. It was brought into the limelight in 2020 by a little-known South African called Andre Cronje. Cronje created the now almost billion-dollar DeFi-protocol called Yearn Finance (YFI).

DeFi is an alternative to what people feel is an outdated, clunky financial system that is inefficient and prone to abuse. The idea is that DeFi will be a new digital-only and fully automated financial system which exists separately from our enormous, interlinked financial system.

When you swipe your card, the institution has control over your transaction and retains the authority to record it in its private ledger, stop or pause it.

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They also control financial all matters like insurance, loans, and alternative investments like derivatives, crowdfunding, and gambling. All this while literally owning all your data. They can use or share them with their stakeholders as they wish.

Functionality

DeFi aims to create an open-source, permissionless, and transparent financial service system. The yields you get from borrowing and lending digital assets on these platforms also put those offered by traditional banks to shame. This system is also relatively safe because lenders are certain to get their assets back because you need collateral (other cryptos) to borrow in the first place.

You even, in DeFi, have mechanisms to maintain liquidity – just like Central Bank’s liquidity swaps. Some of them have ridiculous names like SushiSwap or PancakeSwap and perform these functions surprisingly well. this is possible because of their underlying computer-backed algorithmic technology.

The current centralized nature of the global financial system means wealth is only amassed by those that have access to financial services. This has created further inequalities in our societies.

Nevertheless, DeFi is a rapid technological innovation that is helping us to decentralize financial systems and foster financial inclusion. Cutting out the middleman also involves the use of Smart Contracts. Naturally prone to attach it is evolving but quickly gaining the acceptance of those ‘in the know’.

Smarter Contracts

According to Blockgeeks, a smart contract is a computer protocol intended digitally to facilitate, verify or enforce the negotiation or performance of a contract. They allow the performance of credible transactions without third parties.

For example, ordinarily, you would go to a lawyer or a notary, pay them, and wait while you get the document. With smart contracts, you simply drop Crypto into a vending machine-type structure (digital ledger), and your escrow, driver’s license, or whatever, drops into your account.

Courtesy: Law and Forensics.

Smart contracts define the rules and penalties around an agreement just like a traditional contract does. Additionally, they also automatically help you enforce those obligations.

Ethereum is the industry-leading Crypto company/platform that provides that functionality. It is, however, receiving strong competition from newcomer platforms such as Binance Smart Chain – which is actually a revised clone of Ethereum.

Non-Fungible Tokens (NFTs)

This is a technology that has been around for a few years but is enjoying new popularity. Fungibility refers to something that is easily interchangeable, such as the exchanging of a $50 note for five $10 notes.

But non-fungible tokens have been created with the opposite goal.

These are unique or scarce digital objects represented as tokens that cannot be replicated.

They are literally anything that can be digitalized to form a collectible item – just like your paintings, collectible cards, or stamps.

This is why they are infiltrating the auctioneering world. Digital content is tokenized through a process called minting.

Minting involves assigning a coin on a blockchain to any given work and you can assign as many copies as you so desire.

A key difference from authenticating other objects is that instead of a physical certificate of authentication, NFTs use blockchain technology as a verifiable digital ledger.

The NFTs created on Ethereum’s blockchain are immutable, so they cannot be altered. No one can undo your ownership of the NFT.

Some of the notable tradable (native) NFT tokens include Enjin Coin (gaming), Chiliz (entertainment) and Terra Virtua Kolect (VR artwork).

Coloured coined NFTs

In 2017, a game called CryptoKitties was invented. This was a blockchain game that allowed players to adopt, raise, and trade virtual cats.

At one point, CryptoKitties were selling hundreds for thousands of euros. Since then, people have been pumping money into the NFT market which has more than quadrupled in value since the pandemic.

Investors saw the value of investing in a verified item of art that no one else possesses. As a result, many new digital (NFT) marketplaces such as OpenSea and SuperRare were established – and thriving. The NBA has also gotten in on the action. NBA Top Shot is a first-of-its-kind collectible website that allows you to collect, trade, and sell your favorite NBA highlights as digital tokens. One of the highest-selling NFTs there (only 2 minted) is one of a reverse dunk by LeBron James – which fetches a cool $210 000.

Rock band, Kings of Leon earlier in March 2021 became the first musical artist to sell its album as an NFT. Their eighth studio album, When You See Yourself, is being sold in standard digital and physical formats but also has an NFT.

Within a week, the album had made more than $2m. This includes around $500 000 which was donated to Live Nation’s Crew Nation, designed to support live music crews during the pandemic.

Enter the Dogecoin

The year 2021 wanted to add a bit of humor to the world whilst making some people rich. You may call them clever or maybe reckless – or both, but some people traded an invisible investment called Dogecoin and significantly pushed up its price.

Dogecoin was like a parody of Bitcoin symbolized by its face, the Doge meme. Entrepreneur Elon Musk punted the coin which was actually started as a joke in 2013. The price of dogecoin has exploded by more than 1,100% this year.

The cryptocurrency has gained increased attention from endorsements by Musk, who at one point was the world’s richest man on paper. Entrepreneur Mark Cuban, rapper Snoop Dogg, and musician Gene Simmons are also backers of the Crypto-coin.

Now Musk wants you to be able to trade Dogecoin using the Coinbase platform.

Musk’s Tesla motor car company had allegedly used the Cryptocurrency exchange to buy $1.5bn worth of Bitcoin in February.

The Gamestop effect

Also this year, online traders caused chaos among financial systems, showing big institutions that they can beat them at their own game.

A bunch of people got together on Reddit and discussed how they would pump up the price of Gamestop, a US rental games company. Gamestop saw its fortunes wane as people turned away from buying or renting disc versions of games in favor of downloads. The Reddit ‘movement’ was aided and abetted by a group called WallStreetbets.

The group has since pledged millions of dollars from the proceeds towards saving Gorillas – epic!

Its founder, Jaime Rogozinski, has also signed a deal in Hollywood to make a film about the incident.

The price went through the roof as Gamestop became a gambling tool, with little underlying value in the company.

A number of people won big but others who got in late weren’t as lucky. The price later crashed, costing gamblers a lot.

It has since fluctuated wildly and is now on a downtrend. For every new multimillionaire, there has been someone who has lost their life savings.

Tread carefully with new technologies

It will take time for the use of these new technologies to settle in our society. You must, however, be skeptical even when Musk, who recently changed his designation from CEO of Tesla to ‘Technoking’ posts such things on a social platform.

Whenever he tweets something, people react. Musk convinced scores of people to buy Dogecoin and now he is quite excited about NFTs.

The Billionaire recently actually turned down a $1.1m offer to buy one of his tweets as an NFT after putting it up for sale, quoted saying: “it doesn’t feel quite right.”

Musk said that he was going to sell a tweet of a song about NFTs as an NFT. This was days after an NFT had sold for a record $69m. But it turned out he was joking around when he tweeted: “Actually, doesn’t feel quite right selling this. Will pass.”

I’m selling this song about NFTs as an NFT pic.twitter.com/B4EZLlesPx
— Elon Musk (@elonmusk) March 15, 2021

Elon’s $1m NFT

Musk’s tweet was listed on the blockchain-backed auction platform valuables and has attracted a bid of $1.12m from a user called @sinaEstavi.

The tweet is of a techno song about NFTs, with the lyrics: “NFT, for your vanity, computers never sleep, it’s verified, it’s guaranteed.”

If you don’t believe how volatile these currencies are, just check out how Bitcoin lost more than 80% of its value from December 2017 to May 2018. It is currently hovering just below $60,000 after a low of around $3,500 only in March 2020.

If you decide to invest, do so knowing that rapid price fluctuations come with the territory.

Remember these new blockchain assets are highly volatile investments. Their values can swing literally like a yoyo, based on the jokes made by a multi-billionaire who wants to live in space.

20 March 2021
Be Digitally hack-proof
Why do people hack systems? Hacking is a technique used to compromise any digital device. Hackers want to get into your device to use your data for varied reasons – naturally, most of these motives are financially driven.

A data breach is usually what leads to a hack. There is a difference even though both terms are used interchangeably.

A data breach happens when data that is left vulnerable in an unsecured environment gets viewed by someone who shouldn’t have access to it.

While hacks are the result of malicious behavior, breaches happen as a result of negligence, human error, or other non-malicious behavior that creates a security vulnerability.

Hackers may access your device just to say they could or for financial gain, to protest, or to gather sensitive information.

So what makes a hacker?

In the past, a hacker may have been a whiz kid or specialized programmer but in the modern-day, hacking has become easier and more people are becoming hackers. As more people shop online and use computers for everyday tasks, they become the prey of hackers worldwide.

Actual hacking is technical in nature – the hacker does not communicate with the person whose PC they are hacking into.

But they can also use psychology to trick the user into clicking on a malicious attachment or providing personal data. These tactics are referred to as social engineering.

Your cellphone too can be hacked

While most associate hacking with Windows computers, the Android operating system also offers an inviting target for hackers. That means millions of people who use Samsung phones can be hacked.

Some fifty years ago, there was a name for hackers who obsessively explored low-tech methods for getting around the secure telecommunication networks and expensive long-distance calls. they were called phreaks.

This was a portmanteau of the words phone and freaks. They were a defined subculture in the 1970s, and their activity was called phreaking.

Phreakers have now evolved out of the ‘analog technology era’ to become hackers in the digital world. They are beyond a sub-culture and have become a genuine threat to the safety of our information and data.

Mobile phone hackers currently use a variety of methods to access your mobile phone and can intercept phone calls, voicemails, text messages, and even the phone’s microphone and camera, all without your permission or even knowledge.

iPhones are not safe either

In 2020, many journalists working for Al Jazeera were victims of a sophisticated zero-click spyware attack.

The Toronto-based internet watchdog group Citizen Lab was asked to look into the attacks, which took place in July and August, and they released their findings at the end of December.

The report found that 36 journalists, producers, anchors, and executives had their iPhones compromised by Pegasus spyware. The spyware, developed and sold by an Israeli-based firm called NSO Group, targets security vulnerabilities in the iMessage app.

The so-called “zero-click” exploit deploys without any user interaction. Once installed, it can record ambient sound and phone conversations, take pictures, and access user credentials. It sounds like science fiction but it’s very much real!

Types of hacks

Malware

People can use hardware to sneak malware into your PC. In offices, hackers will infiltrate networks by giving staff members infected USB sticks, dodgy USB cables, and mouse chords.

It is crucial to always think before plugging anything into your work or personal device with access to confidential data.

Educate your staff about being careful before plugging anything into their PCs.

Malware infections generally occur when users interact with dangerous code by clicking on a URL or downloading malicious software disguised as an authentic program. But zero-click spyware penetrates devices without any user interaction.

Citizen recommends making sure that your mobile OS is updated to the latest version. Identified vulnerabilities in previous versions of iOS were patched in the iOS 14 update.

Practicing good digital hygiene is always important for the security of your mobile devices.

Use sites like haveibeenpwned.com and breachalarm.com to see if your email credentials have been compromised. Use strong passwords on any apps that contain sensitive data and delete any apps that you do not regularly use.

Missing security patches

Always remember to update your security tools. Too many people ignore update notifications or security patches, leaving themselves vulnerable. It’s not just antivirus software that needs patching.

Tell your staff to ensure that all their antivirus and applications are routinely updated as security patches become available. This task is usually the job of your IT department if you have one in the first place.

Getting your password information

Hackers can obtain your credentials through several means, but commonly they do so through a practice called keystroke logging or keylogging.

Can you believe that the most common password is “123456”? Hopefully, yours isn’t so, or any of the most hacked passwords in the last 10 years.

Through a social engineering attack, you could accidentally download software that records your keystrokes, saving your usernames and passwords as you enter them.

This and other forms of spyware are malware that tracks your activity until a hacker has what they need to break into your system.

Attackers can deploy malware on a user’s machine if they are in your environment and capture your credentials via keylogging too.

Hackers also use password cracking programs that can run letter and character combinations, guessing passwords in a matter of minutes, or even seconds.

To get around this, use a password management tool that securely houses your company’s credentials. These tools can often auto-generate lengthy, diverse character passwords that are difficult for hackers to guess. They can also autofill for your employees for easy access to their tools.

Encryption and multi-factor authentication methods also offer more layers of protection.

Distributed Denial-of-Service (DDoS)

This technique involves taking down a website so that a user cannot access it or deliver their service. DoS attacks take place when hackers inundate a target’s server with large influxes of traffic. The amount is so frequent and high that it overloads the server by giving it more requests than it can handle. This crashes your server and your company’s website.

Larger businesses can get hit by a Distributed Denial of Service (DDoS) attack, which is a synchronized attack on more than one server or website, potentially taking down numerous online assets.

A good method to fight DDoS attacks is to use cloud protection services to spot them – like Acunetix or Netsparker.

Social Engineering & Phishing

This is where hackers try to get your personal information, often by impersonating a legitimate and maybe trusted source.

Many types of social engineering bait come in the form of phishing emails.

A hacker sends you a message that looks like it’s from someone you know, asking you to do something, like wire them money, or to click or download an infected attachment to see more.

Here is a hilarious example of a phishing Email

“The top malicious email attachment types are .doc and .dot which make up 37%. The next highest is .exe at 19.5%,” according to a report by Symantec. Always be cautious of opening these types of attachments.

Warn your employees to never give out private business information over email, to think before opening any attachments, and educate them on mail scams.

Use email software that scans for phishing. Microsoft 365 and Google’s Business packages come equipped with such. Google’s tech uses AI to scan the content and find things such as spelling errors and dodgy URLs. This enables the system to block them before they even hit your inbox.

Most people or companies that get hacked or suffer from a data breach do so mainly due to negligence. Many do not prioritize beefing up their security systems before it is too late. Hacks are, however, completely avoidable so don’t fall victim to them.

Other ways to protect yourself
- Download a reliable anti-malware product that can both detect and neutralize malware and block connections to malicious phishing websites.
- Of course, whether you are on Windows, Android, a Mac, an iPhone, or in a business network, you must always use layered protection wherever you can.
- Only download phone apps from the legitimate marketplaces that police themselves for malware-carrying apps, such as Google Play and the Apple/Amazon Appstore.
- Check the ratings and reviews first. If it has a low rating and barely any downloads, it might be best to avoid that app.
- Use long and complex passwords. Don’t use numbers in sequence. You can also use mixes of letters that can be remembered through rhymes.
- Consider using a password manager.
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7 February 2021
The Future Office Worker

Aside from essential services personnel, millions of people are now working from home. The Covid-19 pandemic has prompted the growth of products to help the home office worker of today and tomorrow.

Debunqed breaks down which cloud solutions to pay attention to and which to avoid while you adjust to a changing world of commerce.

During the pandemic, one video conferencing service has exploded in popularity after years of trying on the wayside. This is the service operated by the NASDAQ-listed American group, Zoom.

Zoom has become a service of choice especially for companies and staff which may have not used online conferencing before. This popularity has made the service a target and there are concerns around security and privacy issues.

Before Zoom’s burst in interest, the most popular applications include Google’s Gsuite which offers online conferencing solution Meet, Microsoft 365 which includes competing conferencing solution Teams, and Slack.

Slack which was formed in 2013 also offers chat services that multiple people can use at once in private groups and persistent chat rooms or channels, which are organized by topic as well as direct messaging.

Zoom being hacked during quarantine might have made news headlines but it’s not the first time that technology services like these have been infiltrated by the wrong people.

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Slack was hacked back in 2015. The data included email addresses, usernames, hashed passwords, and in some cases, phone numbers, and Skype IDs users had associated with their accounts. As a result, Slack added two-factor authentication to protect data in the future.

Gsuite is the ‘OG’ of cloud-based business

How does Gsuite work? G Suite which was founded in 2006 and was formerly known as Google Apps for Work is a suite of web applications created by Google for businesses. It’s still a decent offering 14 years later. A basic G Suite account gives you access to Gmail and 30GB of Google Drive storage per user.

There are obviously Enterprise-level packages with beefed up security to match that offered by highly secured ‘on-premise‘ setups.

The suite’s Meet service is a video conferencing app. It is the business-oriented version of Google’s Hangouts platform and is suitable for businesses of all sizes. The solution enables users to make video calls with up to 30 users per high-definition video meeting.

Compared to other software, and due to familiarity and affiliation to Android Smartphones, G Suite is quick and easy to set up and use from the time you subscribe to it. It literally takes up to 15mins to start receiving emails and make video-calls!

Still in the game

Microsoft offers 365 which includes Teams. Teams is quickly becoming Zoom’s big competition. Several companies are using Teams for internal meetings and Zoom for external meetings. Microsoft gains its competitive edge from is strong data protection, GDPR, and comprehensive security measures. But others are slowly and sometimes painfully also having to jack theirs up.

The crucial factor to Teams is that it is part of the Office 365 ecosystem. In this way, it can collaborate with different services offered by Office 365. Users gain access to several functions separated into four categories:

Firstly, they have access to the main Teams application which lets them find and create channels to hold “on-the-spot meetings, have conversations and share files”. Secondly, they have access to a function called Meetings. You can plan, schedule, and track meetings. This calendar syncs with Outlook, as an example of the deep Office 365 integration.

Thirdly users have access to calls which includes VoIP calling as well as fourth, they have access to the Activity application. This application lets one access @mentions, unread messages, and replies.

Other secure apps

Then we have Signal, a very new addition to the saturated video calling and voice messaging application world. The non-profit organization, the Signal Foundation launched a stable version of Signal last month.

Signal is a cross-platform encrypted messaging service. It’s an impressive entrant and it’s opensource too.

It uses the Internet to send one-to-one and group messages. These may include text and audio files, voice notes, images and videos.

It is also available through a mobile application that can also make one-to-one voice and video calls. We expect the Android version to become well-loved soon. It can operate as a replacement for the SMS app.

Signal’s emphasis on messages being protected and voice and video calls being stable because of the push by hackers to infiltrate the plethora of online messaging and video applications coming online over the past few months since Covid-19 broke out.

This will become more and more important in 2020 and beyond as working from home becomes more common.

The German government has encouraged people to work from home offices beyond the Covid-19 pandemic. This call is gaining impetus after the country saw a rise in Covid-19 infections after it started to ease it is locked in marked ways.

With so much choice around cloud-based solutions, it’s best to try a few for yourself and see what works for you. But don’t waste too much time. Many of them are free and you’d really want to just get on with whatever your business is.

A key is to use strong passwords which you change regularly as well as other measures to protect yourself from hackers.

Read more about how to make your online accounts safer.

Find out more about online office collaboration tools on our resources page

12 May 2020
Startup with flair

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Every great product begins with an idea—even while the world waits in lockdown. In fact, some of history’s best masterpieces stemmed from periods of isolation, like Sir Isaac Newton’s Theory of Gravity or Victor Hugo’s Les Misérables.

Whether you’re fulfilling a lifelong dream or simply seeking a new income stream, there are ways to get your groundbreaking tech idea to the market today.

Do your planning & research

The first step of software or web development is to appraise the idea itself. Most successful start-ups begin as answers to urgent consumer concerns. They also usually change the way things are done and are therefore called disruptive technologies. To be considered, your tech idea should, therefore, help resolve a relevant problem.

If you are not solving a pressing need, the fanciest invention or service (even with a solid marketing and financial plan) will fail to appeal to your target market. It will also not catch the eye of potential funders.

Many startups fail because visionaries fail to elucidate their idea to the people that can make it a reality.

Next, you should analyze the possible competition. With millions of Apps, DApps, and software developments out there, someone might have already created the same thing. If that’s the case, you could see how your product improves upon its predecessors. It might be a good idea to get your work patented or copyrighted. Likewise, you might want to check to see if the idea has not already been patented.

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Of course, transforming this amazing tech idea into reality involves a LOT of planning, too. That’s why you should research and map out an approximate timeline, possible tech builders (if you can’t DIY the work), related APIs, and most importantly, a budget.

Some software developers may offer to partner with you – as your startup’s CTO. This could be for an equity/share in the venture or to provide a discount on the work done. This is a good option if you are still early in the fundraising phase.

Finding the funds

If you don’t have the money to get your idea off the ground, not to worry! There are plenty of other ways to find the funds, such as angel investors, banks, or crowdfunding sites.

While some people rely on traditional loans from banks, others prefer to apply for grants from the government. There are also pages like GoFundMe and Kickstarter, where you can post your idea and crowdfund from private individuals around the world.

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For example, Palmer Luckey, founder of Oculus (a virtual reality headset), raised over $2 million using Kickstarter to begin his business. If you instead opt for an angel investor, an individual willing to invest a large sum into budding businesses, studies show that your business is more likely to succeed.

Another form of assistance is to go through a startup incubator. You might want to look up the best ones in your country – but as ideas are not limited geographically – you can join any of the top incubators in the world.

Test & distribute

Finally, after proper planning and fundraising, you can execute and test out your brilliant tech idea. As AOL Founder, Steve Case, once said, “You shouldn’t focus on why you can’t do something, which is what most people do. You should focus on why perhaps you can and be one of the exceptions.”

This stage will also include a working prototype and a few open sessions or what is referred to in tech terms as ‘Beta-testings’. You can collect more insights from potential users to make your product stand out from others – preferably before you launch it.

There are many online tools to help you in this phase. Most of them offer free trials, so you can get away with using them just for the test period.

Covid-19 is no excuse not to launch a good venture provided it serves a pressing need as mentioned. In fact, projects that address the pandemic directly will indefinitely get preferential treatment when it comes to funding and support.

30 April 2020
Banking on Crypto

The world is slowly realizing that it needs to rely less on old systems in order to manage its way out of financial crises. One of the oldest systems which saw the US dollar as the vehicular currency of the world may be slowly coming to an end.

Enter the Bitcoin: the brainchild of cryptocurrency, a means of exchange that is less regulated and which is built on the Blockchain, a technology that is supposedly difficult to hack into.

A quick recap for those of you not familiar with the tech: A Bitcoin is a computer file that can be stored in a ‘digital wallet’ app on your smartphone or computer. With this technology, every single transaction you make is recorded in a public list or publicly distributed ledger.

This makes it easier for authorities to track and record your transactions but not you personally. We will not, however, get into the potential abuse of such anonymity in this article.

Adoption

We have been very slow to adopt new financial technologies for two reasons. First, there are many regulations that help maintain the US dollar as the vehicular currency, used by central banks and other financial institutions to secure assets. Second, many developers of the technology are hesitant to throw it upon us – yet.

But this will change as the robustness and reliability of cryptocurrencies is proved study by study and case by case. One method is by using cryptology.

Cryptology is used to protect your information from hackers. In fact, the protection of your data is more important than ever before. We have made our lives more public thanks to social media.

While you may not mind so much if hackers get unauthorized access to your pictures and social media profiles, some information is actually valuable. This includes your banking details, birth certificate, licenses, and intellectual property.

The Covid-19 pandemic has forced us all to work from home. Those employees of numerous companies are accessing commercial information using personal computers instead of office computers. But personal computers might lack anti-virus software, firewalls, and other security measures.

Right now, cybercrime is costing companies at least $45bn a year worldwide.

This is why now is cryptology’s time to shine. It will also be used to protect your online purchases made using cryptocurrencies instead of traditional money. It will help ensure that funds go from your bank account to a retailer’s quickly but securely.

Using Crypto for daily activities

Let’s face it, we are going to use Blockchain for shopping: Lamborghini already accepts purchases in Bitcoin. The concept might still be difficult for you to grasp, but they are still being developed and soon it will be near impossible to live without them.

Read more about Distributed Applications ‘DApps’ here

Gaming companies are already embracing cryptocurrencies. Fortnite, a popular online game, with more than 250-million players, allows you to buy in-game products using cryptocurrencies.

Beyond regular shopping, you could soon buy a house using a cryptocurrency. Blockchain technology and the underlying distributed ledger technology is being used to increase transparency in real estate transactions using smart contracts.

To reiterate the use case for Crypto, many countries like Germany are relaxing laws and giving licenses to allow ‘Crypto Banks’ to operate. This is one effort to ensure that your Cryptos are properly taxed when used for investment purposes.

One such bank, Bitwala, allows you to purchase Bitcoins or Etheruem securely and quickly from a charges-free bank account which they provide.

Your transactions are then documented so that you can seamlessly submit reports of the purchases to the local tax authorities (Finazamt) to avoid penalties. You can do this all directly from the Bitwala App.

The blockchain and cryptocurrency are even being explored on national levels: China is allegedly creating its own national digital currency.

The way forward

Monetary systems will continue to be tested every day. Banks the world over are spending big bucks to protect themselves from hacks. But one day, a hacker could throw them into turmoil.

When that happens, you might be unable to withdraw your money. A central bank’s database could be hacked making it difficult for it to work with other banks. In the meantime, alternatives to classic monetary systems need to be developed.

Cryptocurrencies backed by cryptology could be a very strong alternative. There are also some valid cases for using Bitcoin as a global currency. This, however, will only become a reality if it shakes off its high trading volatility to become more stable.

We live in a world where we need to be cognisant of our health and how viruses can spread easily and quickly like wildfire. It equally is imperative to realize that cyber attackers could get and infect our data just as swiftly. Using modern technologies can help prevent these intruders from creating a ‘digital security collapse’ pandemic.

21 April 2020
Forced digitization

If you are reading this, you are probably couped up in your home, apartment, or wherever you have been forced to settle for a couple of months.

Local stores ran out of toilet paper, rice, and other ‘essential’ supplies but what also flew off shelves were laptops, printers, webcams, and modems. Let’s not mention the millions of software and apps that are downloading every second.

Retailers are also running out of printer paper because some of us are still hooked on paper despite the invention of emails and digital signing.

State of play

Pic courtesy of Pixabay

The term ‘home office‘ is no more a privilege for those people in senior management or for entrepreneurs – we all have to do it now.

The coronavirus has shifted the way we integrate digitally – more people are learning how to use video-conferencing and collaboration tools.

But how long can businesses afford to pay people to babysit their kids, watch funny cat videos, binge on Netflix, and have meaningless conferences on Zoom?

One can only imagine the frustration you are going through to set up your home offices. Installing/using software and the correct drivers for devices can get a little techy.

Professional Web conferencing with Microsoft 365

Let’s be frank, nowadays, no ‘IT guy or gal’ in their right mind would risk, or be willing to pay house calls to help with these installations. You will, therefore, need to familiarise yourself with finding the right remote tech support or by watching Youtube videos to guide you along. Most cloud providers like Google have an online help site. Microsoft also has a great support site to help with basic office set up.

There are many of you, on the other hand, who have some working knowledge of computers but just need the right tools to facilitate your home working experience.

Broadband needs

So first things first – you need the Internet!

Without this, you might as well go outside and risk infection. Or better, get hauled to prison for breaking national isolation laws for a few months. You might even get better forms of entertainment in your local hospital or prison.

Back to the serious stuff…

Research has shown that a ‘standard’ broadband Internet connection has a minimum download speed of 25 Mbps and a minimum upload speed of 3 Mbps. This serves as a baseline for determining fast and slow internet speeds.

Speeds much faster than that (100 Mbps and above) are therefore considered “fast” Internet.

Here’s how long it would take in hours, minutes and seconds to download a 4 GB file at various speeds.

1 Mbps 10 Mbps 25 Mbps 50 Mbps 100 Mbps 200 Mbps 400 Mbps 1,000 Mbps
9:32:39 0:57:15 0:22:54 0:11:27 0:05:43 0:02:51 0:01:25 0:00:34

Upload speeds (generally offered at much slower speeds ) come into play with things like video-conferencing or uploading large files to a server/cloud. It is good to pay attention to those as well. As a guide, 5 Mbps and above are good upload speeds.

So based on the above, and what activities you perform online, you can now have an idea of which packages to go for if you need to upgrade or change your Internet Service Provider (ISP) altogether. If you are not sure what your current speed is, take a free speed test here.

For those living in Germany, there is a local speed test which is monitored by the government to ensure the ISPs adhere to speeds promised to clients.

Kitting up

Once that is sorted you can shop for a good PC, laptop, or other accessories – bearing in mind that performance depends on the specs of the machine you choose.

This can include the quality of the network card built into your device that enables you to maximize the broadband package’s top speeds. For more advice on choosing the right device that you need for optimum performance, give us a shout.

Take a look at our resources page for a list of available software tools to help with communication and collaboration. Naturally, we all have our favourites so we will not advocate for one specifically.

Debunqed, however, does supply some of the best brands (with enhanced security features) so check out our online store.

Lastly, as tedious as it sounds, please ensure that you have adequate anti-virus, anti-hacking, malware, and anti-phishing (for emails) software. We cannot stress how many online scammers have become super active in this period. Some of them are even offering “help” fighting against the Coronavirus.

Some cyber-criminals offer desperate people who have lost their jobs ‘a chance to work from home’. It’s all the same, a word to the wise is enough. Be safe when it comes to self-isolation and hygiene – but also online!

Speak to us for a more detailed free consultation on how to best setup at home. At the global rate of the spread of the Coronavirus, this home office phase might be a thing for the rest of 2020.

30 March 2020
2019 in Tech

This year may have felt like it was dominated by political shenanigans, but technology also had its wild ride.

The USA vs Huawei

A story that has persisted throughout the year is the heat around Huawei in the US. The Americans have stopped Huawei phones from being sold in their country because they say the Chinese mobile phone maker has stolen technology from American companies and has spied on them.

The tussle began in 2018 but kicked into gear in 2019. Nevertheless, some American companies and organisations are still doing business with Huawei despite the ban by US President Trump’s government.

The President of Microsoft, Brad Smith, also wants to the US government to offer more evidence to back up its Huawei ban.

The core issue with Huawei has been around concerns with Huawei’s close relationship with the Chinese government and fears that its equipment could be used to spy on other countries and companies.

Huawei has also hit back at US ‘bandwagon followers’ and recently threatened to boycott Germany’s Auto industry if the European powerhouse banned them from offering 5G (broadband) in the country.

Not a great year for big tech

Big technological companies like Facebook, Alphabet, Google and Uber have faced a barrage of probes in 2019 be it around anti-competitive behaviour, spying on customers or their staff abusing customers. We also haven’t seen many new companies graduate to super-size status.

After a long drought of big-name tech IPO (initial public offerings), 2019 promised to be a banner year. A crop of highly anticipated, highly valued tech companies — with hot marquee names such as Lyft, Uber, Pinterest, and Slack listed on the public markets. The idea was to allow you to take a stake in their business.

Their reception, however, was truly tough. These companies’ stocks have not gained momentum and being listed has attracted greater public scrutiny.

The biggest disappointment, however, must be WeWork’s failed proposed listing and its subsequent business fallout.

The hottest things in tech

Artificial Intelligence (AI) – We’ve been talking about this for decades since Terminator came out but scientists are managing to harness the technology especially in manufacturing and medical fields.

Most of the top tech companies (Microsoft, IBM, Amazon, and Google) have already embraced AI. Many tout it as one of the main distinguishing features to set them apart competitively.

A little of this tech has gone into robotics with much fanfare and fear over their capabilities and propensity to ‘initiate a judgement day’. Check out Boston Dynamics

Bitcoin

Blockchain – Bitcoin may be highly volatile and not the get rich quick scheme people thought it could be, but it is still out there. Clever people are finding ways of making commerce more efficient.

There are however several practical and use-cases for Blockchain-based tokens and tech other than for payments and investments.

Robotic Process Automation (RPA) – this is a technology that could explode in 2020. Right now, only large enterprises are using RPA but it could become more affordable and workable for smaller businesses in 2020. RPA is the process of automating mundane tasks such as taking data from one file and entering it into a business application like CRM software.

It’s about computerizing repetitive tasks that are an inefficient use of time, so it makes our lives more efficient.

RPA is not a physical robot. It is also an approach to working across multiple business applications and entering, maintaining, migrating, integrating, mining and testing data on spreadsheets.

These tasks are prone to human error which is why computerizing them makes so much sense.

Virtual Reality and Augmented Reality – VR made strong progress in 2019. This was most useful in gaming, real estate companies, pornographic entertainment and for people with disabilities.

For you gamers – it is best to buy an Oculus Quest for your PC. Sony’s VR headset is still the best and only gaming set.

Look after my data – or not!

The first fines around the General Data Protection Regulation (GDPR) were lodged in parts of the EU. The GDPR was promulgated in 2016. It is a regulation in EU law on data protection and privacy for all individual citizens of the EU and the European Economic Area.

It also addresses the transfer of personal data outside the EU and EEA areas. GDPR was enforced because of concerns about data breaches and attacks on privacy by the likes of Facebook and Google.

Then there were concerns our banks, insurance, and other data keepers were selling or losing our data to dangerous entities.

The types of personal data exposed included your names, addresses, phone numbers, email addresses, and even passport numbers.

Lessons learned

The Marriott hotel group’s data breach of 2018 resulted in the exposure of 339-million customer records. Around 30-million of the records belonged to European Union citizens, and therefore they were subjected to a GDPR fine.

Facebook seems to love controversy and had been found to have allowed a massive 247 million user (mostly Americans) data leak.

Back home in Berlin, on October 30th the Berlin Commissioner for Data Protection and Freedom of Information issued a €14.5m fine on a German real estate group, die Deutsche Wohnen SE. This was the highest German GDPR fine yet. The infraction related to the over retention of personal data.

Despite the turbulent year for tech companies and consumers, we look to 2020 with breathless anticipation. We also ponder on which of the mentioned technologies will stick out and make a positive impact on our lives.

Pictures courtesy of Pixabay

22 December 2019

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