Tag: Apps

A Digital Clone
In the ever-evolving landscape of design and engineering, technological advancements continue to redefine how we approach complex projects. One such innovation that’s gaining traction is the concept of “Digital Twins.”

Initially introduced as a way to monitor and maintain physical assets in real-time, the concept of Digital Twins has expanded to play a pivotal role in design and engineering processes. Let’s delve into some of the current and revolutionary use cases of Digital Twins today.

What are Digital Twins?

A Digital Twin is a virtual replica of a physical object, process, or system. It encompasses both the physical aspects and the digital representation, offering real-time insights and simulations to understand, predict, and optimize the behavior of the real-world counterpart.

They are revolutionizing the way products are designed and prototyped. Engineers and designers can create virtual prototypes that closely mirror the physical product, allowing for rapid iterations and testing. This not only speeds up the design process but also reduces the cost and waste associated with traditional trial-and-error methods. From automobiles to consumer electronics, Digital Twins enable engineers to simulate various scenarios and make informed decisions before a physical prototype is even built.

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Salient Use Cases
1. Predictive Maintenance:
  In the realm of engineering, the concept of predictive maintenance has gained prominence. By integrating Digital Twins into machinery and equipment, engineers can monitor the real-time performance of these assets and predict maintenance needs. This proactive approach minimizes downtime, prevents costly breakdowns, and extends the lifespan of equipment.
2. Simulation and Analysis:
  Digital Twins offer a platform for comprehensive simulations and analysis. Engineers can simulate the behavior of a system under different conditions, helping them identify potential challenges and opportunities for improvement. Whether it’s testing the aerodynamics of an aircraft or evaluating the structural integrity of a bridge, Digital Twins provide a safe and controlled environment to conduct experiments virtually.
3. Smart Cities and Infrastructure:
  As urbanization accelerates, the need for smart infrastructure becomes crucial. Digital Twins play a pivotal role in designing, developing, and managing smart cities. From optimizing traffic flow to monitoring energy consumption, these virtual replicas offer insights that facilitate more sustainable and efficient urban planning.
4. Collaboration and Communication:
  Digital Twins serve as a common platform for interdisciplinary collaboration. Engineers, designers, architects, and stakeholders can all interact with the virtual model, fostering better communication and understanding. This collaborative environment leads to more innovative solutions and reduces the risk of misunderstandings.
5. Lifecycle Management:
  The benefits of Digital Twins extend beyond the design and construction phases. They can be used to track the entire lifecycle of a product or system, from conception to decommissioning. This holistic approach helps organizations make data-driven decisions to improve efficiency and sustainability.
Takeaway

In conclusion, the concept of Digital Twins has transformed from a mere monitoring tool to a game-changing paradigm in design and engineering. With its ability to enhance design, predict maintenance needs, facilitate simulations, and foster collaboration, Digital Twins are reshaping how we approach complex projects. As technology continues to advance, we can expect even more innovative use cases to emerge, further solidifying Digital Twins as a cornerstone of modern engineering and design practices.
21 August 2023
Unleashing the Power of AI
Artificial Intelligence (AI) has transformed from a buzzword to a practical reality, revolutionizing numerous industries across the globe. With its ability to process vast amounts of data, learn from patterns, and make intelligent decisions, AI has become an invaluable tool for businesses seeking innovation, efficiency, and competitive advantage.

In this brief, we will explore real-life use cases of AI, differentiate it from machine learning, AGI, and NLP, discuss potential job transformations, and shed light on the limitations and dangers that come with its implementation.

The key to artificial intelligence has always been the representation
Jeff Hawkins

Defining AI, Machine Learning, AGI, and NLP:

Before diving into the applications, it’s crucial to clarify the distinctions between AI, machine learning (ML), artificial general intelligence (AGI), and NLP. AI refers to the broader concept of machines imitating human intelligence, enabling them to perform tasks that typically require human intelligence, such as problem-solving, decision-making, and natural language understanding.

On the other hand, ML is a subset of AI that focuses on algorithms and statistical models that allow systems to learn from data without being explicitly programmed.

AGI, often considered the next step beyond AI, represents machines with the ability to understand, learn, and apply knowledge across multiple domains, akin to human-like intelligence.

There is, also a less-mentioned subfield of artificial intelligence that focuses on the interaction between computers and human language. This ‘system’ encompasses the ability of machines to understand, interpret, and generate natural language in a way that is meaningful and useful.

Known as Natural Language Processing (NLP), it combines techniques from linguistics, computer science, and machine learning to enable computers to process, analyze, and respond to human language.

Some applications of NLP:
- Virtual Assistants: Virtual assistants like Apple’s Siri, Amazon’s Alexa, and Google Assistant utilize NLP to understand voice commands and respond appropriately. They can perform tasks like setting reminders, playing music, providing weather updates, and answering questions.
- Sentiment Analysis: NLP techniques are used to analyze and determine the sentiment expressed in text, such as social media posts, customer reviews, or survey responses. This information is valuable for businesses to understand public opinion, customer satisfaction, track trends, and brand perception.
- Language Translation: NLP is widely used in machine translation systems like Google Translate. These systems employ sophisticated algorithms to process input text in one language and generate the corresponding translation in another language.
- Chatbots: NLP is essential in creating intelligent chatbots that can understand and respond to user queries. Chatbots are employed in various applications, including customer support, information retrieval, and virtual assistance.
- Information Extraction: NLP techniques enable the extraction of structured information from unstructured text. This is particularly useful in fields such as data mining, knowledge management, and content analysis.
- Spam Filtering: NLP plays a vital role in email spam filters by analyzing the content and language patterns to identify and block unwanted or malicious emails.
- Voice Recognition: NLP powers voice recognition technology, allowing systems to convert spoken words into written text. This technology is used in applications like transcription services, voice assistants, and voice-controlled devices.
- Medical Text Analysis: NLP is utilized in healthcare to analyze medical literature, patient records, and clinical notes. It helps in extracting valuable insights, automating administrative tasks, and supporting medical decision-making.
- News Summarization: NLP algorithms can summarize large volumes of news articles or documents, providing users with concise and informative summaries.
These are just a few examples of how NLP is applied in various domains. Its versatility and potential continue to grow as researchers and developers explore new ways to leverage human language for improved communication and understanding between humans and machines.

Some Real-World AI Applications in Industry

Courtesy of Pixabay

Healthcare: AI is revolutionizing healthcare by enhancing diagnostics, personalized medicine, and patient care. Companies like Zebra Medical Vision utilize AI algorithms to analyze medical images, improving the early detection of diseases like cancer. AI-powered virtual assistants also assist doctors in accessing patient information quickly, reducing administrative burdens.

AI-Generated Factory. Courtesy of Pixabay

Manufacturing: Smart factories are embracing AI to optimize production processes, quality control, and predictive maintenance. Companies like Siemens leverage AI algorithms to predict machine failures and prevent downtime, ensuring efficient and uninterrupted operations. AI-driven robots and cobots are streamlining repetitive tasks, improving productivity and employee safety.

Courtesy of Pixabay

Finance: AI is transforming the finance sector by automating manual tasks, detecting fraud, and improving investment decisions. For instance, PayPal utilizes AI to detect suspicious transactions and prevent fraud in real-time. Robo-advisors powered by AI algorithms analyze vast amounts of financial data to offer personalized investment recommendations to individuals.

Courtesy of Pixabay

Transportation: The transportation industry is harnessing AI to enhance safety, efficiency, and sustainability. Self-driving vehicles leverage AI to perceive their surroundings and make real-time decisions, reducing accidents and traffic congestion. Ride-sharing platforms like Uber employ AI algorithms to optimize route planning, reduce waiting times, and enhance the overall customer experience.

Courtesy – Apple Inc

Design/Entertainment: Overall, AI has significantly impacted the design and entertainment industries by providing new tools, enhancing creativity, improving user experiences, and streamlining various processes. The experiences can thus be enhanced and simplified in Generative Design, UX Design, Data Visualization, Game Development & Virtual Reality (VR), and Augmented Reality (AR) – the Metaverse particularly comes to mind here. Apple’s new ‘Vision Pro’ augmented reality headset is ‘the most advanced’ device to date.

Job Transformations

While AI promises immense benefits, there are concerns about job displacement. Routine, repetitive tasks are likely to be automated, leading to changes in the job market. However, AI also creates new opportunities by augmenting human capabilities. Instead of replacing jobs, AI has the potential to transform them, enabling us to focus on complex problem-solving, creativity, and empathy-driven tasks.

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Limitations and Dangers

As with any technology, AI has its limitations and potential risks. AI systems heavily rely on data quality, and biased or incomplete datasets can lead to inaccurate outcomes or reinforce societal biases. Ensuring ethical AI practices and addressing algorithmic bias is crucial. Moreover, AI lacks human-like common sense and reasoning abilities, making it prone to errors in unfamiliar situations. The ethical implications of AI, such as privacy concerns and potential misuse of personal data, also require careful consideration.

Afterthoughts

The practical and realistic use of AI has already begun reshaping various industries, unlocking new possibilities, and transforming how businesses operate. By embracing AI, organizations can streamline processes, improve decision-making, and unlock insights from massive amounts of data. However, it is essential to navigate the limitations, address ethical concerns, and ensure a human-centric approach to AI implementation.
8 June 2023
That’s so Meta, Dude!

The adage that whatever you see in science fiction, you will witness in reality, seems to ring true more than ever in the 21^st century. In fact, Facebook founder, Mark Zuckerberg is probably one of the biggest believers having bought the virtual reality company, Oculus as far back as 2014.

Now, he and people from all walks of life are embracing the creation and adoption of a “Metaverse”.

But is this a buzz term or a new reality, and are the ultra-rich throwing money at it because they are trying to entertain themselves? Or is it because they actually want to ‘augment’ hundreds of millions of peoples’ senses of reality with beneficial technology?

Like many things in life, the truth isn’t black or white in this regard. While multi-dollar billionaires including Elon Musk and Jeff Bezos have looked to build cities in space that we can escape to when the world becomes overpopulated or uninhabitable, others are developing the ‘Metaverse’ as a complementary set of enhancements and parallel spaces for our lives on earth.

What is The Metaverse?

Is the Metaverse more than just ‘sales speak’ for a bunch of sales-speak-for-tech companies? It has been bandied about throughout 2021 but Zuckerberg has been even more brazen, having announced at the end of October that Facebook would be rebranded as Meta. Rather cheeky!

But what is this swanky new world we may soon be living, and maybe thriving in? I’ve been called Mr. Anderson for over 20 years, so it feels like a fitting time, with the release of the fourth Matrix movie, to ask: “What is the Metaverse(Matrix)?”

The Metaverse is a hypothesised iteration of the Internet, that supports persistent online 3-D virtual environments via conventional personal computing, as well as virtual & augmented reality headsets.
Wikipedia

It’s still being given a concrete definition but essentially it is an advanced version of the Internet wherein we can become immersed. You don’t just look at the Internet; you are ‘digitally immersed’ in it. Instead of just looking at a 3D object on your PC using a mouse to scroll up and down to see it from different angles, in the Metaverse your brain will convince you that you are in the same world as that object.

Metaverses, in some limited form, were already present on platforms like VR-Chat or video games like Second Life. These suggest that we have been moving toward living in a Metaverse for years. But why should we care so much now about the Metaverse then?

Why The Metaverse Matters

The Metaverse has the potential to bring fulfilment, economic opportunity and equity to people. But, for this to happen, we would probably need a situation where a handful of companies – here’s looking at you Zuckerberg – are prevented from dominating it. The virtual world could overcome the shortcomings of the physical one which humanity has lived on for millennia. Digital environments could become actual places where people don’t only live; but also thrive.

It is for these reasons that we believe Metaverses will be pervasive across our lives from a young age until our retirement.

Images courtesy of the respective companies

For example, the gaming platform, Roblox might be unknown to well, adults, but this 13-year-old platform is booming. Children and teenagers use this platform to play existing games together but also to create new games. It also sports a marketplace where users can sell those experiences and other products like online outfits and personalized avatars. Another incredibly popular online multiplayer game Fortnite is well poised to switch its huge user-base into ‘Metaversians’. Two upcoming multi-billion dollar gaming platforms built on Blockchain technologies are Decentraland and The Sandbox.

The former made the news recently when a tech company bought a patch of virtual real estate in the Decentraland metaverse for 618,000 MANA (its native currency) – valued at $3.2 million.

Virtual ‘land’ and other items (digital assets) in Decentraland are sold in the form of non-fungible tokens (NFTs), which are a class of crypto assets. All of these are authenticated using a Smart Contract component of the blockchain.

Play-to-earn is another incentive to getting onto the Metaverse. You will now be able to earn virtual tokens (with monetary value) while emersed in your favourite game. This no-brainer strategy has seen an explosion of Blockchain play-to-earn games in the last quarter of 2021.

Other Use Cases

Back in the “real working world” virtual productivity platforms are also growing as companies’ employees use MS Teams, Zoom and other platforms to be able to communicate easily and at any time.

You will be able to now have online offices and attend online conferences in virtual conference centres while represented by avatars. No more suiting up or wasting time on perfect makeup! So, while one can’t stop people from spending time in a cyber world, we can, however, enhance their experiences using cutting-edge technology.

The opportunities for business and revenue generation will not be limited. Simulations for building and engineering projects will make presentations almost real – without having to travel to the actual sites. Online gambling/shopping companies will also look to capitalise by offering virtual casinos and stores in the Metaverse.

Marketing Spin-offs

There are even talks that companies may sell apparel and clothing and are designing virtual versions thereof. Virtual shoes could become status symbols which is rather bizarre but perhaps fun for the nouveau riche. Joke if you want but brands like Gucci, Adidas, and Nike are prepping (with partnerships) to board the Metaverse for obvious marketing opportunities.

People are rapidly immersing themselves in virtual and augmented reality (VR/AR) worlds. Headsets are becoming more affordable and an assortment of AR/VR programmes are being written daily. These include entertainment programmes for PlayStation 5 as well as for pornography apps (another billion-dollar industry).

Soon the Metaverse will become a tool that improves our lives and will go beyond being just an entertainment novelty.

It doesn’t stop here. There is a little-known Metaverse company currently worth $2bn, that has made some major breakthroughs using Blockchain tech. They have actually created a device to scan entire people and objects to immerse them into the digital world.

The ambitious project, MetaHero will be paying people a decent amount to have their avatars made and used in games from January 2022. Sounds absurd but perhaps you need to take a look yourselves.

Final Word of Caution

Bear in mind that the Metaverse may exacerbate problems faced by humans because of the Internet. We need a better grasp of managing data rights, data security, misinformation, the radicalisation of morally wrong ideas such as racism and vaccine hesitancy as well as platform power.

Somebody needs to rein the likes of Facebook, um I mean Meta, in. We should not just allow the Metaverses to distract millions of us with a ‘wonderful’ cyber world.

30 November 2021
Startup with flair

§§§

Every great product begins with an idea—even while the world waits in lockdown. In fact, some of history’s best masterpieces stemmed from periods of isolation, like Sir Isaac Newton’s Theory of Gravity or Victor Hugo’s Les Misérables.

Whether you’re fulfilling a lifelong dream or simply seeking a new income stream, there are ways to get your groundbreaking tech idea to the market today.

Do your planning & research

The first step of software or web development is to appraise the idea itself. Most successful start-ups begin as answers to urgent consumer concerns. They also usually change the way things are done and are therefore called disruptive technologies. To be considered, your tech idea should, therefore, help resolve a relevant problem.

If you are not solving a pressing need, the fanciest invention or service (even with a solid marketing and financial plan) will fail to appeal to your target market. It will also not catch the eye of potential funders.

Many startups fail because visionaries fail to elucidate their idea to the people that can make it a reality.

Next, you should analyze the possible competition. With millions of Apps, DApps, and software developments out there, someone might have already created the same thing. If that’s the case, you could see how your product improves upon its predecessors. It might be a good idea to get your work patented or copyrighted. Likewise, you might want to check to see if the idea has not already been patented.

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Of course, transforming this amazing tech idea into reality involves a LOT of planning, too. That’s why you should research and map out an approximate timeline, possible tech builders (if you can’t DIY the work), related APIs, and most importantly, a budget.

Some software developers may offer to partner with you – as your startup’s CTO. This could be for an equity/share in the venture or to provide a discount on the work done. This is a good option if you are still early in the fundraising phase.

Finding the funds

If you don’t have the money to get your idea off the ground, not to worry! There are plenty of other ways to find the funds, such as angel investors, banks, or crowdfunding sites.

While some people rely on traditional loans from banks, others prefer to apply for grants from the government. There are also pages like GoFundMe and Kickstarter, where you can post your idea and crowdfund from private individuals around the world.

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For example, Palmer Luckey, founder of Oculus (a virtual reality headset), raised over $2 million using Kickstarter to begin his business. If you instead opt for an angel investor, an individual willing to invest a large sum into budding businesses, studies show that your business is more likely to succeed.

Another form of assistance is to go through a startup incubator. You might want to look up the best ones in your country – but as ideas are not limited geographically – you can join any of the top incubators in the world.

Test & distribute

Finally, after proper planning and fundraising, you can execute and test out your brilliant tech idea. As AOL Founder, Steve Case, once said, “You shouldn’t focus on why you can’t do something, which is what most people do. You should focus on why perhaps you can and be one of the exceptions.”

This stage will also include a working prototype and a few open sessions or what is referred to in tech terms as ‘Beta-testings’. You can collect more insights from potential users to make your product stand out from others – preferably before you launch it.

There are many online tools to help you in this phase. Most of them offer free trials, so you can get away with using them just for the test period.

Covid-19 is no excuse not to launch a good venture provided it serves a pressing need as mentioned. In fact, projects that address the pandemic directly will indefinitely get preferential treatment when it comes to funding and support.

30 April 2020
Banking on Crypto

The world is slowly realizing that it needs to rely less on old systems in order to manage its way out of financial crises. One of the oldest systems which saw the US dollar as the vehicular currency of the world may be slowly coming to an end.

Enter the Bitcoin: the brainchild of cryptocurrency, a means of exchange that is less regulated and which is built on the Blockchain, a technology that is supposedly difficult to hack into.

A quick recap for those of you not familiar with the tech: A Bitcoin is a computer file that can be stored in a ‘digital wallet’ app on your smartphone or computer. With this technology, every single transaction you make is recorded in a public list or publicly distributed ledger.

This makes it easier for authorities to track and record your transactions but not you personally. We will not, however, get into the potential abuse of such anonymity in this article.

Adoption

We have been very slow to adopt new financial technologies for two reasons. First, there are many regulations that help maintain the US dollar as the vehicular currency, used by central banks and other financial institutions to secure assets. Second, many developers of the technology are hesitant to throw it upon us – yet.

But this will change as the robustness and reliability of cryptocurrencies is proved study by study and case by case. One method is by using cryptology.

Cryptology is used to protect your information from hackers. In fact, the protection of your data is more important than ever before. We have made our lives more public thanks to social media.

While you may not mind so much if hackers get unauthorized access to your pictures and social media profiles, some information is actually valuable. This includes your banking details, birth certificate, licenses, and intellectual property.

The Covid-19 pandemic has forced us all to work from home. Those employees of numerous companies are accessing commercial information using personal computers instead of office computers. But personal computers might lack anti-virus software, firewalls, and other security measures.

Right now, cybercrime is costing companies at least $45bn a year worldwide.

This is why now is cryptology’s time to shine. It will also be used to protect your online purchases made using cryptocurrencies instead of traditional money. It will help ensure that funds go from your bank account to a retailer’s quickly but securely.

Using Crypto for daily activities

Let’s face it, we are going to use Blockchain for shopping: Lamborghini already accepts purchases in Bitcoin. The concept might still be difficult for you to grasp, but they are still being developed and soon it will be near impossible to live without them.

Read more about Distributed Applications ‘DApps’ here

Gaming companies are already embracing cryptocurrencies. Fortnite, a popular online game, with more than 250-million players, allows you to buy in-game products using cryptocurrencies.

Beyond regular shopping, you could soon buy a house using a cryptocurrency. Blockchain technology and the underlying distributed ledger technology is being used to increase transparency in real estate transactions using smart contracts.

To reiterate the use case for Crypto, many countries like Germany are relaxing laws and giving licenses to allow ‘Crypto Banks’ to operate. This is one effort to ensure that your Cryptos are properly taxed when used for investment purposes.

One such bank, Bitwala, allows you to purchase Bitcoins or Etheruem securely and quickly from a charges-free bank account which they provide.

Your transactions are then documented so that you can seamlessly submit reports of the purchases to the local tax authorities (Finazamt) to avoid penalties. You can do this all directly from the Bitwala App.

The blockchain and cryptocurrency are even being explored on national levels: China is allegedly creating its own national digital currency.

The way forward

Monetary systems will continue to be tested every day. Banks the world over are spending big bucks to protect themselves from hacks. But one day, a hacker could throw them into turmoil.

When that happens, you might be unable to withdraw your money. A central bank’s database could be hacked making it difficult for it to work with other banks. In the meantime, alternatives to classic monetary systems need to be developed.

Cryptocurrencies backed by cryptology could be a very strong alternative. There are also some valid cases for using Bitcoin as a global currency. This, however, will only become a reality if it shakes off its high trading volatility to become more stable.

We live in a world where we need to be cognisant of our health and how viruses can spread easily and quickly like wildfire. It equally is imperative to realize that cyber attackers could get and infect our data just as swiftly. Using modern technologies can help prevent these intruders from creating a ‘digital security collapse’ pandemic.

21 April 2020
Ethical hacking
Maybe you should encourage your kids to become hackers. When you open Twitter handles and Linkedin profiles, it’s not unlikely that you’ll find people listing hacking as a skill.

Parents used to tell their kids to become doctors, lawyers, and accountants. Later, they advised them to learn about computers. These kids have now grown to become hardware specialists and then software specialists today.

In the past 10 to twelve years, we have seen ourselves thrown into the fourth industrial revolution. In it, technology affects our lives through social media and augmented reality.

We share a lot of our personal information with more people, companies, and institutions every day, willingly and are often blasé about it. This has tempted people to steal this information by hacking it.

Hacking background

Since the advent of personal computers in the 1980s hackers have become prolific, initially in ‘first-world’ countries that had an advanced infrastructure. There were numerous cases in the US but as computer technology permeated the world, hackers followed suit.

A hacking group called MOD, Masters of Deception, in the 1980s allegedly stole passwords and technical data from Nynex, and other telephone companies as well as several big credit agencies and two major universities.

The damage caused was extensive and one company, Southwestern Bell said it suffered losses of $370,000 alone. These days the damages, though not always publically announced, can run into a few millions of dollars.

READ MORE about the Online Threats hackers use here

All this has paved the way for a special information technology (IT) vocation. A security hacker is someone who explores methods for breaching defenses and exploiting weaknesses in a computer system and networks. They break into systems they aren’t authorized to, and tend to break seamlessly into email and banking systems.

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Hacking as a career

Ben Wilson works as an ethical hacker. He has more than ten years of experience and worked in London where he received on-the-job training. He now works remotely in South Africa servicing UK clients.

“I test websites for clients and look for vulnerabilities in the systems. I have done a lot of work for banks lately but my work is across industries.”

“Energy companies are using my services more and more,” he says.

Wilson says he worked in a permanent position for six years. Right now he contracts for five clients regularly.

Ethical hackers are the knights who test how permeable these systems are.

“The majority of my work is for British clients. The UK pound is strong and I like to earn pounds. I’d say the best computer security consultants in the world are in the UK. The US is strong too but the UK consultants are sophisticated and the best.”

Vulnerabilities

The most common way in which people hack information is through email contacts; especially personal Gmail accounts.

People think that their information is safe because it sits with one of the largest companies in the world. But this is exactly why it isn’t safe.

Gmail and other third-party free email accounts are regularly hacked. If you want to protect especially valuable information you should either upgrade it to the business/enterprise level, use a different email service, or perhaps the one connected to your employer.

Nowadays companies use services to protect themselves against hacks and unauthorized access. These monthly or annual service providers might employ ethical hackers to check the companies’ systems.

Hacking, however, isn’t just something that happens to big companies or in blockbuster movies. Here are some reality checks:
- All websites are under threat;
- So are applications (Apps) on your phone;
- People can also program artificial intelligence (AI) to hack into systems. This has become a big concern and theme for security experts.
Ways to proactively prevent a hack

Fortunately, there are several ways of protecting yourself and your information from hacking; starting with your emails. Be wary of “phishing” emails asking you to update your information, especially for bogus databases that you have never heard of.

Use a spam filter – Avoid opening attachments from senders you don’t know – Update your passwords regularly – It helps to have authentication methods, such as a smartphone-linked and email-linked authentication (2FA) or security keys like Yubico – Do not click on any ad – period! Back up your files regularly – it’s always a good idea – Don’t allow ransomware bullies to bully you.
- If you get sent communication saying that people have your files and want money or they’ll release the files; ignore them.
- They can’t threaten you forever and might eventually move onto another target especially if your information loses its value over time.
Anti-hacking software

As a business, use tools like those from cybersecurity experts Acunetix. More than 4 000 companies protect their web applications from vulnerabilities using its powerful web scanner.

Its penetration testing software prevents potential attacks by identifying holes in your websites’ coding. This is where hackers usually plant their complex code which allows them to extract data such as contact details, credit card details, and in worse cases, company-sensitive data like patents and blueprints.

Naturally, it also scans networks to find gateway loopholes that could lead to crashes and downtime-related losses. A bank’s website going down for a few hours can cost it several thousand or even millions in lost revenue.

Despite having firewalls, VPNs, and other Internet security systems in place, your websites and apps being developed are still vulnerable to cyber-attacks or a hack.

The most commonly known hack used is a DDoS attack. Basically, it works like a traffic jam clogging up a highway, preventing regular traffic from arriving at its desired destination. Incidentally, only a few days ago, Amazon was hit by a DDoS Attack.

So, how would you know or find out if you are vulnerable? By conducting regular scans on your websites and apps to see where vulnerabilities lie.

Avoiding a hack requires common sense

Be aware and don’t fall into scams. It’s unlikely you’ve won 120-million Euros in a lottery. You should know by now that you are not the descendant of a king!

In addition, if someone says they have a sex tape with you in it and they want your salary, unless you know you made a sex tape, they’re probably lying.

Unless of course, a scorned lover of yours tricked you – but you can’t blame technology or a hacker for that.
26 October 2019
Digitization of the Workplace

Let’s face it: we’re accustomed to instant gratification in the Internet Age. With the expansion of technology, Amazon order confirmations arrive in email inboxes instantaneously, while hungry customers track the location of their much-awaited pizza delivery each step of the way.

Instant gratification is a sign of the times!

Likewise, if you want to run a sustainable, profitable business in 2019, then digitization is not only useful– it’s necessary. And it’s easier than you think.

Did you know that 30 percent of tasks involved in over half of all jobs could be automated using technology that exists right now?

According to McKinsey & Company, a global management consultancy firm, this number will grow even higher as technology develops–which is great news for your business, your employees, and your profits.

And no, we’re not talking about robots coming to take over your job (although some pretty cool robots exist). From automatic “Abandoned Cart!” emails to payroll and employee onboarding, automation is already a mainstay of modern organizations.

So, looking for inspiration? Here’s just a few of the amazing ways to automate your business.

AI Technologies

Artificial intelligence is taking over the world–and it should be taking over your daily processes. Machine- and deep-learning AI provides a cost-effective solution for both carrying out mundane day-to-day tasks and engaging with customers.

For example, AI-powered bots are revolutionizing customer service abilities by providing 24/7 assistance for regular inquiries and troubleshooting.

Meanwhile, SiriusDecisions, an industry analyst firm, found that sales reps spend only about one-quarter of their entire work week actually selling to customers. The rest of the time–approximately 27 hours each week–is spent on administrative tasks like data entry.

These duties tend to consume a lot of time and energy. Instead, by automating the process, employees could spend their time closing deals and making connections to new leads and investors.

Customer & Employee Relations

At its core, CRM, or customer relationship management, includes all the technologies and strategies involved in these relationships, like email marketing, telephone calls, mail, and social media marketing

If it sounds like a lot — well, that’s because it is. Manually logging all customer data (accurately) throughout the sales funnel is time-consuming and subject to human error. It’s also nearly impossible to maintain communications with every single lead. In those cases, both the business and the customer suffer.

Thanks to automated email responses, data collection, and communications, these problems are a relic of the past. According to a study by Enterprise Apps Today, over 60 percent of respondents believe that automation boosts customer experience. Digitization not only eases business processes, but it improves B2C ( business-to-consumer) relationships, too.

Boost Cybersecurity

Hackers and cybersecurity threats are growing more complex and common every day. Automating your data security systems with AI machine learning can provide a base level of protection while freeing up IT professionals to focus on progressing your business’ systems or confronting only the most complex of threats.

Read more about Cybersecurity here

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Reduce Setup Costs

According to McKinsey, digitizing data-heavy processes within businesses can cut costs by up to 90 percent. You can automate everything from employee and customer onboarding, legacy-system integration, data migration, and far more.

Although the initial implementation of automation can take time, effort and money, the payoff is well worth the investment.

Where Should You Start?

To figure out where to start digitizing your business, there are a few questions you should be asking yourself, like: what would improve my customer’s experience and, how can I better communicate with customers?

Further questions such as: which tasks can I automate to save time and cut costs; and finally, how you can ease the daily tasks of your employees in order to better utilize their skills (productivity) are also important points to consider.

Whether you begin with cybersecurity, automating payroll and onboarding, or equipping your site with AI-powered technology, digitizing your small business will lead to happier employees, satisfied customers and a profitable structure for the future.

30 August 2019
Cloud-hosted services square up

Running your business requires choosing the right tools for you and your employees. In order to streamline work-related productivity, many organizations are migrating to cloud-based office suites. Specifically, Microsoft’s Office 365 and Google’s GSuite (now known as Google Workspace).

Both products boast a variety of helpful productivity tools and the latest remote collaboration technologies. While it’s impossible to say which one is “better”. This head-to-head comparison can help you decide which office suite is a better fit for your business.

What is Workspace & Office 365?

Office 365 and Workspace (previously GSuite) are packages, of powerful business tools that facilitate your day-to-day tasks using the cloud. They even provide business emails along with apps for creating documents, spreadsheets, presentations, video conference calls, shared calendars, and notes.

In addition, storing information on Google or Microsoft servers, rather than your own via these suites, can also save your business a lot of money.

Plans and Pricing

First, let’s look at plans and prices. It’s important to note that Microsoft requires an annual commitment, while Google offers you the option to make monthly payments if you prefer.

Contact us to get a formal quote for your business

Cloud packages head-to-head

Email

While both Office 365 and Workspace offer web and mobile apps (Outlook and Gmail, respectively) for email. There are, however, some subtle differences.

One advantage to Office 365 is the desktop version of Outlook, which is incredibly feature-rich and lets you sort and group emails with ease. Gmail, on the other hand, is widely used throughout the world. For this reason, a variety of third-party app options (e.g. WordPress) can be linked to it to enhance its capabilities.

Cloud Data Storage

For the entry-level plans, Office 365 Business Essentials wins out with 1 TB (terabyte) of storage per user, while the Workspace ‘Basic’ plan only offers 30 GB. GSuite includes emails in this storage limit, whereas Office 365 provides extra storage for email files with added archiving.

However, Workspace’s upgraded plans beat out most of Microsoft’s storage offerings. So long as your business has more than five employees, Workspace Business and Enterprise provides unlimited cloud storage. Although, businesses with less than 5 employees on the “Business” plan are capped at 1 TB. Only Microsoft’s E3 plan and higher offer the same unlimited cloud storage.

Applications

Applications are the cornerstones of a suite’s functionality. Workspace and Office 365 offer you a variety of comparable apps for word processing, creating spreadsheets and presentations, all on the cloud!

This means every user gets a free desktop version of the Office suite (i.e. Microsoft Word, Excel) to download.

These feature-rich apps expand far beyond the capabilities of the mobile and online versions, and are available on every plan except the ‘Business Essentials’.

While both services offer mobile and online apps, one major benefit of Office 365 are its desktop applications.

Collaboration

These online applications make both suites ideal for remote collaboration. Microsoft Teams lets facilitate this with tools like real-time co-authoring, mentioning users by name and chat capabilities while working on OneDrive. Microsoft now lets you collaborate using its desktop apps, too, although the updates to shared files are a bit sluggish compared to its online apps.

Similarly, GSuite offers Hangouts for chats and Google Drive for real-time collaboration. Google’s online and mobile apps were created with cloud collaboration in mind, so some might find them a bit more user-friendly.

For remote meetings, GSuite and Office 365 both offer group video conference calls. If you plan on large-scale video conferences, then Office 365 offers far more for your money: most plans have a 250-participant limit, while the E3 plan increases to an astounding 10,000-person limit.

Meanwhile, GSuite’s Google Meet allows up to 25 participants on the “Basic” plan, 50 on the “Business” plan, and 100 on the “Enterprise” plan.

Security

Cloud services are running into a variety of security issues, and these suites are no exception.

A 2019 Barracuda Networks’ report found that a large percent of ATO (account takeover) attacks were targeted at Microsoft Office 365 accounts after businesses migrated emails to the service.

These attacks prompted the Cybersecurity and Infrastructure Security Agency (CISA) to issue a set of best practices. The aim was to help organizations migrate their email services while avoiding risks and vulnerabilities.

Meanwhile, Google recently announced that a cloud storage feature for encrypted passwords on its “Enterprise” plans was faulty. As a result, some user passwords were stored in plaintext on Google’s servers!

While cloud computing has its risks, the two suites do have impressive security features. GSuite is comparable to Google’s own level of security and offers AI detection of suspicious activity, Two-Factor authentication, and data leak protection—in which admins can block outgoing communication determined by set keywords.

On the other hand, Office 365 has the option of Multiple Factor Authentication (MFA), along with the detection of malware, viruses, and suspicious activities. Microsoft also provides data loss protection, and admins can restrict access to company-issued devices only.

Ease of Use

So, which is easier to use? Well, it depends on who you are, and your ability to grasp software quickly.

If you’re accustomed to working with MS Word or Excel documents, and edit them for work on a regular basis, then Office 365 and its desktop-to-online formatting compatibility will probably be your best bet. This is especially true if your company solely computes with Windows PCs.

However, new users might find GSuite apps easier to learn, as the tools are a bit simpler and straightforward.

So, which is best for you?

Firstly, Office 365 offers feature-rich apps, and most of its plans come with a desktop version of MS Office applications. This is a definite advantage over its competitors.

Its entry-level plan is far more generous in terms of data storage than GSuite’s “Basic” plan. In addition, businesses that already exclusively use Windows technology are likely to find Office 365 better-suited for their needs.

With that said, GSuite was originally designed as a cloud collaborative productivity tool. Therefore, its features might be easier for collaboration and can be used among a wider variety of Windows and Mac devices. In addition, GSuite’s Business’ plans and above outdoes Microsoft when it comes to unlimited cloud file storage. <- This has changed since the article was first published.

Unfortunately, I can’t tell you which of the two is “best.” But, with this knowledge in mind, you can make an informed decision to choose the best cloud suite for you.

3 June 2019
Digital Dribs & DApps!

We have barely scratched the surface with the Internet (from the early eighties) and it is already seemingly being threatened with the competition. A possible replacement by a new phenomenon.

Well, for lack of a better word, “replaced” has connotations of a dying Internet. This is far from accurate. This new phenomenon – fostered by blockchain technology, will change the way we use and consume the Internet as a service.

So, what is this new Internet-like system creating waves online? And why is it making online marketers quiver at the prospect of them losing out on the exponential revenues they have previously enjoyed?

Well, without hyping it up any further, it is called Distributed Applications or ‘DApps’ for short.

A brief history of Apps

Before we delve further into its meaning and use in the cyber world, perhaps some background context is required.

The way we use online or mobile applications software or “Apps” has changed how we consume products and services online. Companies jumped onto the bandwagon when they discovered that we mostly use Smartphones for the Internet.

App developers were then subsequently sought after to create mobile Apps for practically anything. What started as something mainly for gamers moved quickly onto applications for practically any commercial activity.

We now use Apps for our shopping; fitness; traveling; online bookings and banking. Developers now create customized software to help us with practically, anything.

In addition, we now have App stores for every significant tech provider – Microsoft, Google, and Apple to mention a few. This has naturally fattened the pockets of software companies and created an additional stream of income for them.

The ‘catch’ for using mobile apps is that even though it costs you nothing to download, using them still requires you to register with your personal details. You can also do this by linkingyour existing social media accounts.

The benefit to App providers

These Apps, which are integrated with social media services, create a data goldmine for marketers to study and track browsing habits. Through them, marketers can gain valuable insights into your interests and then customize their products/services to sell to you.

The impetus behind a distributed application system is that it serves to distribute plow some of the wealth garnered from your data via application providers back to you.

Data mining has become more lucrative and accessible because of Artificial Intelligence (AI) and Machine Learning. Do you ever notice how after browsing online or having a conversation or a chat application like WhatsApp or Facebook Messenger? You go online later, and you see Ads displaying the items you discussed? Creepy isn’t it? Well, that is the future of Web 4.0 for you!

Staying ‘woke’

Luckily for us, there is a school of knowledgeable and security-conscious programmers who are not ‘giving in’. They help us understand how the Internet has become a cesspool for marketers to harvest our data. Social media platforms, search engine providers, and mobile application providers facilitate them immensely with this.

Image Courtesy of blockgeeks

Imagine getting paid to surf the web for hours. The way you get paid for taking on a survey, partaking in a social experiment, donating an organ or sperm?

This is the way distributed apps are touted to work. They reward you for the use of specific applications (in a peer-to-peer review setting) with cashable tokens. Seems only fair right?

Now you can imagine how companies like Cambridge Analytica would react to having to pay you for their use of your data. They would surely be reluctant and that’s why they preferred to work clandestinely. But if they could pay companies like Facebook for the use of data, why not pay us directly?

Early adoption

Joining the ‘DApps revolution’ is a no-brainer. Those at the forefront of building and supporting DApps will end up with a more substantial chunk of the market.

DApps primarily provide you with the use of payment systems. These are specifically known as Smart Contracts and Proof of Work systems.

There are currently also web-browsers (built as DApps on blockchain platforms such as Ethereum or EOS) that will reward you for merely using their DApps.

For instance, you are rewarded in cashable tokens to surf the net over applications like Google Chrome, or Mozilla Firefox.

It is only a matter of time that this form of Internet-browsing and use of applications becomes the norm.

The Internet revolutionized the way we communicate, socialize, learn, shop, and do business online. DApps however, will determine the way you get compensated for doing the things you love to do online.

11 December 2018
The Impact of AI, Machine Learning & Automation on Businesses
We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium-sized businesses were not serviced by the latest tech trends enterprises have been able to benefit from. That is, until now. This piece explores these technology trends and how they will impact business in 2018 and beyond.

So, what kind of things can this ‘smart’ tech do? Just 4 months ago, an AI machine managed to complete a University level math exam 12 times faster than it normally takes the average human. How? Through the art of machine learning; where computers learn and adapt through the experience without explicitly being programmed.

Furthermore, Facebook made headlines earlier this year when their chatbots created their own language. Some Fake News stories claim that the engineer’s pulled the plugin a panic as they were getting too smart. However, the truth is that for Facebook’s purposes the chatbots needed to stick to English rather than developing their own shorthand. Their machine learning chatbots did nevertheless, create their own language outside their explicit programming.

This evolving area of computer science is the future for service businesses, and it’s already affecting the way we live and work today. In fact, research firm Markets and Markets estimates that the machine learning market will grow from $1.41 billion in 2017 to $8.81 billion by 2022!

So buckle up because these technology trends will affect every part of your business, from marketing to operations all the way through to payroll and here’s how.

Marketing Gets Smarter with AI and Machine Learning

AI and Social Media Marketing

In April 2017, CRM software provider, Salesforce conducted a study of marketing leaders worldwide, and the results were mind-blowing. Respondents said they expect to see improvements in efficiency and advancements in personalization over the next five years. More than 60 percent of marketers also envision leveraging AI to create dynamic landing pages, websites, programmatic advertising and media buying.

The main way AI will affect marketing is through nurturing leads through social media. But how? Through personalized, real-time content targeting that produces 20 percent more sales opportunities. With behavioural targeting methods, AI will be able to locate and start the nurture process, for example, a marketing stack that employs AI algorithms might learn that a specific buyer who checks into LinkedIn on Monday mornings has recently started looking for a new CRM tool. The software can then suggest (or even create) targeted posts to be published on the days and times that they’ll see them: one that asks their requirements of the software and another follow up piece with a comparison of the CRM ecosystem.

Currently, savvy marketers that are using social listening as way to nurture leads don’t have the necessary enhancement of AI and is, therefore, time-consuming, manual and not in real-time. So how do you start to get ready for this type of future content marketing distribution?

Firstly, you will need to have your buyer personas (using the consumer black box theory ) well defined. Taking a solid look at your CRM will give you tons of hints for content that will get qualified leads to respond. By taking a step back and analyzing your channel’s content (like emails, phone calls and social media messages) you will start to get the right kind of insights that will prompt a lead to take the next step into the second phase of your sales funnel. For instance, a C-Suite executive might respond best to data-driven whitepapers and infographics to peak their interests, whereas a fellow marketer might be more suited for an interactive case-study or video.

The only way to get these kinds of insights is to do a deep dive into your CRM platform and conduct a thorough review of customer details – using semantic analysis to understand the level of buying intent behind the words your qualified prospects use.

Hot tip: Starting to run your analysis now and developing strong personas will be key to implementing AI algorithms to your social media in 2018 and beyond.

Marketing and Machine Learning

Put simply, machine learning is about understanding data and statistics. It’s a technical process where computer algorithms find patterns in data, then predict probable outcomes – like when your email determines whether a particular message is spam or not depending on words in the subject line, links included in the message, or patterns identified in a list of recipients. This is a perfect example of how machine learning can be applied in marketing to optimize for successful campaigns.

Businesses can also use machine learning to up-sell the right product, to the right customer, at the right time. In 2018, marketers will continue to rely on machine learning to understand open rates when it comes to email – so you know exactly when to send your next campaign to increase click-through rates and ROI. The next big thing? It might sound small but ticket tagging and re-routing can be a massive expense for small businesses – costs that can be saved with machine learning.

Having a sales inquiry automatically end up with the sales team, or a complaint end up instantly in the customer service department’s queue, is going to save companies a lot of time and money, and this is all being made possible with modern technology.

And while solving issues in record time and delivering successful email campaigns is great, this is just the beginning.

Here’s what else to expect in 2018:

E-Commerce Reaches New Heights

You’ve been shopping for a new pair sunglasses on Amazon, then before you know it, your Facebook feed is filled with multiple eyewear ads and related trends for summer: this is machine learning. In fact, this example of analyzing data based on a user’s purchase history or online shopping behaviour is the future for e-commerce.

Retail companies are also tracking what ads or images you’re most likely to stop scrolling on, in order to target you with specific content. For example, if you always click on ads that contain happy women and some text, then a machine will log this as preferred content so that you are only targeted with ads that fit this description. Machines can also track what time of day you are most active on Facebook, Instagram, Twitter and/or Pinterest, in order to present these ads to you at an optimal buying time.

Then when it’s time to purchase, machine learning is applied to reduce the risk of credit fraud in small businesses. How? Machines learn from historical datasets that contain fraudulent transactions and can identify patterns that represent a typical fraudulent transaction – similar to the way spam emails are detected and deterred. Machine learning will start to affect other parts of your business funnel as well, just take a look at the rise of Chatbots.

Integrating Chatbots

There was a time in which chatbots were only thought of as manmade pests on the Internet, but through machine learning, they are getting smarter and businesses are embracing them en mass.

In 2018 and beyond, chatbots will play a key role in the future of customer service. Why? Chatbots can help achieve a faster customer service resolution, as well as provide quick histories of each customer for impeccable customer service. There are some key benefits that chatbots have over solely human interactions:
- Giving 24/7 customer service: The great things about machines? They don’t sleep! Coupled with the fact that chatbots are getting sophisticated enough to recognize human emotions such as anger, confusion, fear and joy. So should a chatbot encounter negative sentiments from the customer, they can seamlessly transfer to a human to take over and finish assisting the customer.
- The era of being ‘on hold’ is gone: A huge barrier to providing excellence in customer service is long wait times. How many times have you tried to get customer service from Comcast (or any TV/Internet provider) and you are getting progressively more frustrated with the wait times? This can all be eliminated with chatbots!
- Quick access to customer data makes service more personal: One thing that humans will never be better at than chatbots is quickly digesting customer data and history to provide context to customer questions. Chatbots excel at collecting customer data from support interactions. They can serve as virtual assistants that can feed customer data to your customer service officers so they have a full history of each account quickly.
This emerging tool for businesses already has significant buy-in from thought leaders around the globe. In fact, Larry Kim, Founder of Wordstream, is all in on chatbots as he has started his own company where his bots are currently in beta. With this move, it will be interesting to see how businesses will leverage robots throughout other aspects of their business. The final trend we’ll explore is Automation and how it affects businesses today.

Automation now and beyond 2018

Though Machine Learning and AI are hot topics in the tech world, it is not to a point that small to medium size businesses can leverage it in the immediate future. But there is still hope for them with automation. Powered by the Cloud, this type of technology has already revolutionized Marketing and Sales workflows and interactions but it is also starting to touch the various other parts of a business. For example:

Operations Automation

Once you win an important sale, you’ve got to deliver the product or service you’ve promised to the client. What does that process look like for most businesses now? You all will have a kick-off meeting and hope to cover all the promises that marketing and sales have given to your client.

However, with the use of operations automation and a powerful CRM, you will be able to read the interactions and see all the various touch points a client had with your company before that kick off call even happens. This will give all service businesses a head start in providing great client relations and managing expectations. This category of SaaS products is called Service Operations Automation, or ServOps for short.

Accounting Automation

If there is one data-entry heavy department it would be Accounting. The problem is that as humans, we are fallible and much slower at data entry than a machine. Innovations with bank feeds, rules-based categorization and integrated payments have dramatically reduced the workload of clerical and bookkeeping staff and given business owners more timely access to accurate financial information for their businesses.

Research, done by Xero, (a popular financial software provider) suggests that by 2020, automation will be commonplace in accounting, and a significant number of finance professionals will be using the next level of analytical tools to help them add value to business models across the globe.

Payroll/HR Automation

Finally, the Cloud and Automation have come to the Payroll and Human Resources sector. These important areas of a business too often suffer because small businesses aren’t big enough to afford a full-time HR department. What’s the alternative? Having only part-time efforts of founders and principals which can often lead to serious risk to the business.

For instance, Zenefits will automatically submit forms to the national tax authorities on the behalf of companies. With new automation technology, compliance is automated by platforms and the effort of keeping time-off approvals in sync with PTO balances and payslips becomes a thing of the past.

In the near future, we will see the rise of great technology, powered by the Cloud, Automation, AI and Machine Learning. This truly is the start of the Golden Age of Information Technology and it is time for businesses to take a hard look at their organizations and find ways to start integrating these tech trends.

This is a slightly shortened re-blog from a marketing post on Tenfold.com *

*This post was guest-authored by Tara Callinan and Jenneva Vargas from Accelo
23 July 2018

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