Tag: business intelligence

  • Be Digitally hack-proof

    Be Digitally hack-proof

    Why do people hack systems? Hacking is a technique used to compromise any digital device. Hackers want to get into your device to use your data for varied reasons – naturally, most of these motives are financially driven.

    A data breach is usually what leads to a hack. There is a difference even though both terms are used interchangeably.

    A data breach happens when data that is left vulnerable in an unsecured environment gets viewed by someone who shouldn’t have access to it.

    While hacks are the result of malicious behavior, breaches happen as a result of negligence, human error, or other non-malicious behavior that creates a security vulnerability.

    Hackers may access your device just to say they could or for financial gain, to protest, or to gather sensitive information.

    So what makes a hacker?

    In the past, a hacker may have been a whiz kid or specialized programmer but in the modern-day, hacking has become easier and more people are becoming hackers. As more people shop online and use computers for everyday tasks, they become the prey of hackers worldwide.

    Actual hacking is technical in nature – the hacker does not communicate with the person whose PC they are hacking into.

    But they can also use psychology to trick the user into clicking on a malicious attachment or providing personal data. These tactics are referred to as social engineering.

    Your cellphone too can be hacked

    While most associate hacking with Windows computers, the Android operating system also offers an inviting target for hackers. That means millions of people who use Samsung phones can be hacked.

    Some fifty years ago, there was a name for hackers who obsessively explored low-tech methods for getting around the secure telecommunication networks and expensive long-distance calls. they were called phreaks.

    This was a portmanteau of the words phone and freaks. They were a defined subculture in the 1970s, and their activity was called phreaking.

    Phreakers have now evolved out of the ‘analog technology era’ to become hackers in the digital world. They are beyond a sub-culture and have become a genuine threat to the safety of our information and data.

    Mobile phone hackers currently use a variety of methods to access your mobile phone and can intercept phone calls, voicemails, text messages, and even the phone’s microphone and camera, all without your permission or even knowledge.

    iPhones are not safe either

    In 2020, many journalists working for Al Jazeera were victims of a sophisticated zero-click spyware attack.

    The Toronto-based internet watchdog group Citizen Lab was asked to look into the attacks, which took place in July and August, and they released their findings at the end of December.

    The report found that 36 journalists, producers, anchors, and executives had their iPhones compromised by Pegasus spyware. The spyware, developed and sold by an Israeli-based firm called NSO Group, targets security vulnerabilities in the iMessage app.

    The so-called “zero-click” exploit deploys without any user interaction. Once installed, it can record ambient sound and phone conversations, take pictures, and access user credentials. It sounds like science fiction but it’s very much real!

    Types of hacks

    Malware

    People can use hardware to sneak malware into your PC. In offices, hackers will infiltrate networks by giving staff members infected USB sticks, dodgy USB cables, and mouse chords.

    It is crucial to always think before plugging anything into your work or personal device with access to confidential data.

    Educate your staff about being careful before plugging anything into their PCs.

    Malware infections generally occur when users interact with dangerous code by clicking on a URL or downloading malicious software disguised as an authentic program. But zero-click spyware penetrates devices without any user interaction.

    Citizen recommends making sure that your mobile OS is updated to the latest version. Identified vulnerabilities in previous versions of iOS were patched in the iOS 14 update.

    Practicing good digital hygiene is always important for the security of your mobile devices.

    Use sites like haveibeenpwned.com and breachalarm.com to see if your email credentials have been compromised. Use strong passwords on any apps that contain sensitive data and delete any apps that you do not regularly use.

    Missing security patches

    Always remember to update your security tools. Too many people ignore update notifications or security patches, leaving themselves vulnerable. It’s not just antivirus software that needs patching.

    Tell your staff to ensure that all their antivirus and applications are routinely updated as security patches become available. This task is usually the job of your IT department if you have one in the first place.

    Getting your password information

    Hackers can obtain your credentials through several means, but commonly they do so through a practice called keystroke logging or keylogging.

    Can you believe that the most common password is “123456”? Hopefully, yours isn’t so, or any of the most hacked passwords in the last 10 years.

    Through a social engineering attack, you could accidentally download software that records your keystrokes, saving your usernames and passwords as you enter them.

    This and other forms of spyware are malware that tracks your activity until a hacker has what they need to break into your system.

    Attackers can deploy malware on a user’s machine if they are in your environment and capture your credentials via keylogging too.

    Hackers also use password cracking programs that can run letter and character combinations, guessing passwords in a matter of minutes, or even seconds.

    To get around this, use a password management tool that securely houses your company’s credentials. These tools can often auto-generate lengthy, diverse character passwords that are difficult for hackers to guess. They can also autofill for your employees for easy access to their tools.

    Encryption and multi-factor authentication methods also offer more layers of protection.

    Distributed Denial-of-Service (DDoS)

    Acunetix

    This technique involves taking down a website so that a user cannot access it or deliver their service. DoS attacks take place when hackers inundate a target’s server with large influxes of traffic. The amount is so frequent and high that it overloads the server by giving it more requests than it can handle. This crashes your server and your company’s website.

    Larger businesses can get hit by a Distributed Denial of Service (DDoS) attack, which is a synchronized attack on more than one server or website, potentially taking down numerous online assets. 

    A good method to fight DDoS attacks is to use cloud protection services to spot them – like Acunetix or Netsparker.

    Social Engineering & Phishing

    This is where hackers try to get your personal information, often by impersonating a legitimate and maybe trusted source.

    Many types of social engineering bait come in the form of phishing emails.

    A hacker sends you a message that looks like it’s from someone you know, asking you to do something, like wire them money, or to click or download an infected attachment to see more. 

    Here is a hilarious example of a phishing Email

    “The top malicious email attachment types are .doc and .dot which make up 37%. The next highest is .exe at 19.5%,” according to a report by Symantec. Always be cautious of opening these types of attachments.

    Warn your employees to never give out private business information over email, to think before opening any attachments, and educate them on mail scams.

    Use email software that scans for phishing. Microsoft 365 and Google’s Business packages come equipped with such. Google’s tech uses AI to scan the content and find things such as spelling errors and dodgy URLs. This enables the system to block them before they even hit your inbox.

    Most people or companies that get hacked or suffer from a data breach do so mainly due to negligence. Many do not prioritize beefing up their security systems before it is too late. Hacks are, however, completely avoidable so don’t fall victim to them.

    Other ways to protect yourself

    • Download a reliable anti-malware product that can both detect and neutralize malware and block connections to malicious phishing websites.
    • Of course, whether you are on Windows, Android, a Mac, an iPhone, or in a business network, you must always use layered protection wherever you can.
    • Only download phone apps from the legitimate marketplaces that police themselves for malware-carrying apps, such as Google Play and the Apple/Amazon Appstore.
    • Check the ratings and reviews first. If it has a low rating and barely any downloads, it might be best to avoid that app.
    • Use long and complex passwords. Don’t use numbers in sequence. You can also use mixes of letters that can be remembered through rhymes.
    • Consider using a password manager.
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  • Startup with flair

    Startup with flair

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    Every great product begins with an idea—even while the world waits in lockdown. In fact, some of history’s best masterpieces stemmed from periods of isolation, like Sir Isaac Newton’s Theory of Gravity or Victor Hugo’s Les Misérables.

    Whether you’re fulfilling a lifelong dream or simply seeking a new income stream, there are ways to get your groundbreaking tech idea to the market today.

    Do your planning & research

    The first step of software or web development is to appraise the idea itself. Most successful start-ups begin as answers to urgent consumer concerns. They also usually change the way things are done and are therefore called disruptive technologies. To be considered, your tech idea should, therefore, help resolve a relevant problem.

    If you are not solving a pressing need, the fanciest invention or service (even with a solid marketing and financial plan) will fail to appeal to your target market. It will also not catch the eye of potential funders.

    Many startups fail because visionaries fail to elucidate their idea to the people that can make it a reality.

    Next, you should analyze the possible competition. With millions of Apps, DApps, and software developments out there, someone might have already created the same thing. If that’s the case, you could see how your product improves upon its predecessors. It might be a good idea to get your work patented or copyrighted. Likewise, you might want to check to see if the idea has not already been patented.

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    Of course, transforming this amazing tech idea into reality involves a LOT of planning, too. That’s why you should research and map out an approximate timeline, possible tech builders (if you can’t DIY the work), related APIs, and most importantly, a budget.

    Some software developers may offer to partner with you – as your startup’s CTO. This could be for an equity/share in the venture or to provide a discount on the work done. This is a good option if you are still early in the fundraising phase.

    Finding the funds

    If you don’t have the money to get your idea off the ground, not to worry! There are plenty of other ways to find the funds, such as angel investors, banks, or crowdfunding sites.

    While some people rely on traditional loans from banks, others prefer to apply for grants from the government. There are also pages like GoFundMe and Kickstarter, where you can post your idea and crowdfund from private individuals around the world.

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    For example, Palmer Luckey, founder of Oculus (a virtual reality headset), raised over $2 million using Kickstarter to begin his business. If you instead opt for an angel investor, an individual willing to invest a large sum into budding businesses, studies show that your business is more likely to succeed.

    Another form of assistance is to go through a startup incubator. You might want to look up the best ones in your country – but as ideas are not limited geographically – you can join any of the top incubators in the world.

    Test & distribute

    Finally, after proper planning and fundraising, you can execute and test out your brilliant tech idea. As AOL Founder, Steve Case, once said, “You shouldn’t focus on why you can’t do something, which is what most people do. You should focus on why perhaps you can and be one of the exceptions.” 

    This stage will also include a working prototype and a few open sessions or what is referred to in tech terms as ‘Beta-testings’. You can collect more insights from potential users to make your product stand out from others – preferably before you launch it.

    There are many online tools to help you in this phase. Most of them offer free trials, so you can get away with using them just for the test period.

    Covid-19 is no excuse not to launch a good venture provided it serves a pressing need as mentioned. In fact, projects that address the pandemic directly will indefinitely get preferential treatment when it comes to funding and support.

  • The startup tech kit

    The startup tech kit

    New business? You’re going to need some basic software!

    In this modern-day and age, it may seem that small businesses do not require a plethora of technological tools in order to succeed, but it’s worth investigating which technologies can give you an edge. This is especially crucial if you are not offering a niche product or service and have to compete with an army of existing players in your industry.

    Accounting, CRM, marketing, analytics, taxation and other useful software may have just levelled the playing field between small and big businesses. The challenge is to choose the right one to help you grow quickly at the least expense.

    You will, nevertheless, if you are even to make a first impression, need some basic software regardless of your trade.

     HERE IS WHAT YOU WILL NEED 

    Almost everybody needs some kind of online presence. You’re a business and while social media is helpful (more on that later), a website is where you will be found by prospective clients or business partners. You can build one easily these days via a paid content manager provider such as WordPress or Wix.

    They will even provide and host your domain if you don’t have one.

    If you do not, however, have the time nor the energy to create one yourself, there are cost-effective alternatives such as outsourcing the building to a web-designer. They can do it remotely and the safest way  would be through a regulated marketplace such as Fiverr* or Upwork.

    *Debunqed can recommend a designer known as aceholder on Fiverr.

    Email

    You need to be contactable. In the old days, you got away with Yahoo or Google email but now you need an email service that can host a domain. The free emails are also not secure and subjected to heaps of spam.

    Email hosting is a service in which your email messages and associated files are all stored on a server. When you receive an email to your website’s domain address, that email is routed across the Internet and stored on the recipient server.

    A hosting service stores the files that make up a website on a data server which then uploads them directly to the web.

    This gives you an Internet connection and way for your customers to access the site through a domain name.

    Web hosting services often come with a slew of options for designing sites. These include the one-click installation of supported applications such as a service mailbox.  Wix partners with Microsoft’s Office 365 for mail hosting whilst WordPress works seamlessly with Gmail/GSuite.

    Task Management System/ Job Manager

    Being organised from the beginning isn’t a good idea; it’s a great idea! Get yourself a system which tracks your sales and logs the deliverables that each employee completes.

    There are an array of CRM solutions focusing on different tasks from customer services or sales to project management and full-on finance and back office (ERP) operations (more on this later).

    The key is to start small many of these offer trials but also some even offer a free package naturally with limited functionality. Figure out which tasks are important in order to choose the right package to handle your scheduling, sales and tasks. A simple calendar/scheduler via MS Outlook and Office 365 (Microsoft Bookings) can be a good place to start for a paid but fully functional service.

    Payroll and Accounting Systems

    You need to keep accurate books and not to rip off your employees. You’re a start-up; play the numbers by the books. And a word of caution: don’t ever cook the books!

    There is a huge choice of accounting (and back office) systems to choose from. The big names are probably out of reach so like a CRM system, you might want to shop around and start with smaller but a reputable brand like Quickbooks.

    But if you go for an Office 365 solution, you might as well look into something like Dynamics 365. One of their entry-level finance packages (Business Central) has all the ‘bells and whistles’ for a Startup to help get your books up to date for the taxman/audit.

    You also need to monitor your payroll – this service can be added by upgrading to a bigger package under Microsoft Dynamics family. You could also shop around for payroll software if you are on a tight budget.

    Project management and support logging system

    Once you build up a workable database of existing and potential clients, you will require some kind of logging system to handle customer queries.

    This will help you keep tags of what customers are having issues with. If they are repeated issues, then you know there is a recurring problem with your operations or an aspect of your business.

    A good ticketing system will allow you to keep a knowledge base with instructions to help your staff with how to deal with recurring issues quickly.

    Shopping cart software

    If your products are sold online or does not come from a physical store, this is the mandatory software that enables you sell goods online. It is designed to quickly process debit and credit cards transactions but also allows your customers to use their PayPal and other payment methods – even Cryptocurrency.

    A good shopping cart package also does inventory management, calculates packaging costs, shipping costs and taxes.

    Security and Anti-Virus software

    Always protect your Internet connection and your sensitive data against viruses, spyware, malware, worms and Trojans.

    Most of the packages mentioned before come with in-built security measures such as sign-in authentication.

    But these are not enough and you will need to source software to prevent a hack if you are dealing with extra sensitive data like patents, medical and financial records/accounts.  Read our feature on Online Threats for more on this.

    Cloud storage

    This is a place where you can store large files as well askeep backups of files. Hardware can break. You could drop your 2-terabyte portable flash drive but at least your work will be safe in the cloud. 

    Once in the cloud, things can get disorganised (many files and folders) and sorting them can become a pain. The top file storage providers include, Microsoft’s SharePoint Online and OneDrive; Google’s Drive, Amazon’s S- series and Dropbox.   

    There are some really great add-ons like a Digital Asset Management (DAM) tool for those dealing daily with tons of documents and images by Pic.io. This software works specifically with GoogleDrive.

    Social media

    We have by now affirmed that you need a CRM system. With many choices of companies to buy products from for example,  treating individual customers’ needs is very important.

    A good CRM system will help you reach out to your customers where ever they are – online or offline. This is known as Social Engagement.

    That, coupled with a powerful Business Intelligence tool, can help you leapfrog over your competitors with useful insights such as peak traffic times on your website, purchase habits and other characteristics of your client that will help you accurately predict potential revenues.

    Find the best CRM platform that allows for social engagement, then set up whatever social network accounts that suit your business.

    Webinar services

    Remember you are doing business with groups from around the world.

    Online communication tools, therefore, enable you conduct presentations and meetings over the Internet. This saves time and money associated with travelling costs whilst giving you access to markets outside your area, city or country.

    Some of the most popular/effective communication tools includes those included in the Microsoft (Skype and Teams) and Google (Hangouts & Voice) bundles. There are also free standalones like Zoom.

    Depending on your frequency of calls and audience size needs you can stick with the free version and then scale up to a paid subscription later.  You can also run training sessions and product demonstrations and even replace your whole phone system with them. 

    Online Surveys and other Marketing Tools

    Marketing is is the lifeblood of a company. It’s a key sales-driver and if you aren’t selling, you’re going out of business! Conduct market research using online tools such as SurveyMonkey and collect emails through opt-in forms. These valuable insights can be used  in targeted email marketing campaigns.

    The most advanced and widely recognised mail marketing tool is Mailchimp. It starts with a free version with 7 marketing channels and goes up to $299 per month for large companies with 200000-plus contacts. Most bundled Office solutions will allow you to add Mailchimp as a plug-in to your existing mailbox.

    Conclusion

    Technology constantly changes and it’s hard to keep up – so don’t. Get the basics right first and add technological services and tools as you grow. Rather understand what each button does first before you spend money on a whole super system.

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