As a small online business, it makes sense to ensure that what you are selling is very easy to access. This is especially important when offering something that is common. The purchasing process should be practical and aesthetically pleasing to your clients.
Your online shopping cart software creates that important connection between you and your customers. It must therefore help you achieve three goals:
-Deliver the best and most secure experience for your users;
-Make it simple and desirable for them to complete transactions;
This percentage has probably increased since then. Therefore, delivering experiences that embrace mobile best practices has to be one of your primary concerns as you choose a solution.
Some other salient things a good online shopping cart solution should pay attention to:
TRUSTis obviously a huge part of establishing a valuable relationship. Your shopping cart software is an extension of your brand, and your buyers must trust it with their personal and financial information.
As buyers avoid using direct credit card purchases (due to increasing fraud and data breaches) in favour of more secure methods. Your company must be prepared to offer new payment options.
Customers appreciate the SECURITY and ease of mobile wallet payments, such as Apple Pay and Google Pay. This is because they can complete purchases using a single-use virtual credit card number.
Give them the ability to use these alternative payments and if possible, do not exclude Cryptocurrency!
Working in a service industry environment can come with its operational challenges. When dealing with a database of customers, it is common to get overwhelmed with contacts, leads, referrals, emails, processes, and appointments.
There are, however, solutions albeit not widely utilized by small to medium size businesses, that will help you keep track of processes through well-coordinated business automation.
Traditionally, business (process) automation is the task of an individual or team (not necessarily IT) overseeing the digital transformation of a company.
This role has been refined into what is now formally recognized as a business analyst. It involves a highly detailed audit of the processes and workflows.
This is priced as an input (operational) cost, or some form of revenue. The business analyst is a role like that of a quantity surveyor – but essentially with operational software.
The natural (profit-driven) motive is to minimize the operational cost while expanding revenue via the tools and processes used to run the business.
The online tools
A collaboration tool like Skype for Business can cut out the need for physical inter-departmental or regional meetings. This would save you loads in travel, hotel, food and other expenses.
All that would have been incurred just for you to have everyone huddle in a boardroom in front of an expensive projector for only a few hours.
When analyzing an investment instrument to check its viability for the long haul, you must also access a certain product-line or services offered. this helps to observe its usefulness based on uptake by its end users or purchasers.
A quick assessment or analysis can help you shift the focus and costs away from a non-responsive product to one that will drive profits.
But likewise, if a potentially practical product required more attention from a quality or marketing point of view, you will be able to pick up the trends using a good business intelligence (BI) tool.
The application (usually running from the cloud as SaaS) would pool all the numbers (prices, product-related interactions, input costs etc) usually stored in Excel sheets. It would then present them in real-time to reflect sales, revenues, staff retention, product demand, elasticity, return on investment.
These useful actions and reports can be performed by a few clicks of the mouse using the right BI software – again saving time in meetings and sending requests for data from different departments.
File sharing made easy
That brings one to the next tool that helps you to collate data into central repositories for quick and easy access. File-servers have existed for several decades but are outdated as they can crash. They can also slow down when overloaded or just not hold the right (compatible data) anymore.
Secure online file-sharing solutions can help resolve this. By “online”, we mean that the data can be accessed remotely from anywhere in the world on any device with a broadband connection of some sort.
And what is the point of having data centrally stored when you cannot access it once you leave a certain parameter/network?
When it comes to security concerns such as the risk people outside the organization or worse yet – a competitor, will access your data you can be rest assured!
The file-sharing providers have long thought it out. No one offering cloud-hosted data certainly wants to be sued!
Today several banks and even public institutions consume utilize cloud services for this very reason. Companies like Microsoft, IBM and Google are therefore making their services more and more secure as well as compliant to data storage regulations nationally or globally. They are also charging you a fortune for it in the process!
There several examples of how automation helps streamline or improve the way businesses operate especially from the all-important customer service branch of operations.
Think social media integration (to where most of the targetable market hang out these days). “Social engagement” is progressively becoming a buzzword.
Having applications that link to Facebook, Twitter, LinkedIn and Instagram used to be a ‘nice to have’, but are now a necessity if you want to stay in touch with your audience or market.
Recognise the need ad act!
Thus, the onus is on the business analyst to source the right (most effective) SaaS tools to help channel the digitalization of the company’s social and business operations.
Failing to do so properly may not harm your profits in the short term if you have a unique product/service or operate in a monopoly. We all, however, know how quick and merciless creative destruction can occur.
Consider this for a moment. Companies like Yahoo, Nokia, and Blackberry. Failing to adapt to a changing landscape or being rigid with the product itself, as Nokia and Blackberry did, allowed Apple and Samsung to snatch their market with touchscreen tech.
From an internal perspective, failing to streamline the way you operate may even cloud your judgment in grasping what the customer wants from your product or service.
Automation will help you pay more attention to the client’s needs because you spend less time taking notes or pressing numerous buttons. Instead, you will be able to do the most important task when dealing with customers – listen!
Visit the resources page for an array of top-ranked automation tools you can use. These tools will ensure that you are being as productive as you can – saving you time and of course money in the long run.