Tag: google

  • How would you like to be served?

    How would you like to be served?

    The thought of “servers” and “hosting” are rarely things you consider on a daily basis. If you are not an IT or a software architect, then probably not at all.

    For the mentioned professionals, however, these decisions are critical to the operations of a business however large or small.


    There is a fine line between how (and where) your software systems are used. This line has become thinner because of evolving cloud technology and automation.


    Sourcing and deploying the right IT architecture could therefore help your business stay afloat, or sink without.

    Communication is key

    The most effective mode of communication in any business (other than verbally or telephonically) is still electronic mail (E-mail).


    It is effective because it helps you get a time-stamp and a reference point when it comes to the documentation of your conversations. This is important tool when it comes to your legal obligations and commitments.

    Emails are, therefore, something that should not be taken for granted!
    We consequently send, receive emails with attachments through various devices. All this without a second thought as to how this happens.


    After all, this is the job of the IT-guys, right?


    Well quite rightly so. They often clash with their management and board of directors for funds to keep this going without compromising operations. Emails are crucial not only from a daily functional point of view but from security but also the compliance facet.

    Defining servers

    Your company’s IT infrastructure: Emails; File-servers; Databases (CRMs and ERPs) and other communication tools are commonly managed on-site on systems referred to as ‘on-premise’ solutions.


    These are managed by computer-like CPUs that look like the standard boxes that you plug your monitor and keyboards. They, however, have a lot more processing power and storage than your average desktop and are called Servers.


    Your servers naturally must be kept cool because of the heat they generate from being on all the time. As you can imagine, built-in fans are far from being enough to cool them off!


    There an array of server types. Each of them is designed to run the tasks of your mail exchanges, file storage, and the storing/deploying of remote PC operating systems. Others handle your databases and other dedicated functions.


    You would need to have the licensed software to operate each server providing unique services. This makes it quite an expensive outlay if you have all of the abovementioned requirements!


    Servers are not irreplaceable and can overheat, get corrupted, or crash like a hard-drive (or a NAS server system). You, therefore, need to be maintain them at a cost to your business via your IT department.


    Depending on the amount of data and complexity, the maintenance is outsourced to specialized IT companies or software license providers.

    Cloud-computing

    technology-3406895_640

    In the early 2000s, ‘the cloud’ or ‘cloud computing’ became a new concept. It is basically a very large set of high-end servers equipped with software to manage all the tasks mentioned above. It is usually offered as a service under a single (monthly or annual) subscription.


    So basically, you are renting the service of a server as opposed to owning it. Renting, just like with property or cars, relieves the user of all the costs of maintaining the product in question.


    This sort of rental service offered by cloud service providers is now known as Software as a Service (SaaS). This also saves you from purchasing any hardware let alone paying for the extra electricity bill to cool a server room.


    According to Quora.com, the main difference between a cloud and a datacenter is that a cloud is an ‘off-premise’ form of computing that stores data on the Internet.


    A Datacenter, on the other hand, is an on-premise set of hardware that stores data within an organization’s local network.

    As an IT professional, you constantly face the burning question of whether to go for a solution that will relieve you of mundane tasks – like server maintenance. Naturally, you would also want a solution that facilitates the daily administering of user-profiles, data archiving, and backups.  But to what costs then?

    Deciding on which to go for

    There are many pros and cons when it comes to the hosting of your company’s data on a local server as opposed to having it run via the cloud.  There is also a massive array of choices and bundles between the top cloud service providers.


    Cloud service providers have several data centers used as backups. So your email hosting may have several servers in different locations to serve that function.  This curbs the risk of your data getting lost, unavailable, or hacked.

    Naturally, Datacenters are kept highly secure in undisclosed locations globally. Google is known to have one of its datacenters floating on a massive container ship somewhere over the Atlantic ocean.

    Maintenance

    Maintaining a server is expensive as you require massive cooling systems. Some smarter companies like Microsoft, are now taking to the deep oceans for that function.

    When it comes to email hosting or the storage of your files in the cloud only five large multinational corporations’ names come to mind. Microsoft, Oracle, Google, IBM, and Amazon.

    These companies however bear the burden of maintenance, while providing just the service you require on a subscription basis.


    Setting up an on-premise solution, in contrast, can be a tedious exercise and an expensive one. This is more applicable to smaller companies that do not have large IT budgets.

    Licensing your server is no child’s play either!

    Having to decide on costs versus functionality will determine how to license your server. This would be either per-server, per virtual machine needed, or per processor core and then you need CALs). If you don’t believe it, just have a look at this licensing guide!

    An example

    To illustrate the difference, let’s say you have an outlay of a hundred thousand dollars to acquire the software licenses for three years. This compared to a cloud-hosted package that performs the same function over the same timeframe.

    You can then piggy-back off companies like Amazon and Microsoft’s security services, which then costs eight thousand dollars monthly ($96k annually).


    So, within three years of using the cloud, you would have reached the $100K cap that would be spent only for licenses. You would have also saved with an extra $188K in additional services.


    This is a portion of what you would have been spent on maintenance, technical support, security, upgrades, and updates.


    These figures are rudimentary, but the long-term savings are noticeable as cloud service providers tend to provide value-add solutions when pricing their bundles.


    Microsoft recently launched its Microsoft 365 package which includes an upgrade to the latest operating system (Windows 10 Professional or Enterprise). This is something you would have had to source and pay for separately.

    Stress relievers

    Software deployment and the administration of user accounts is cloud-based. This means you can do this conveniently and remotely from your PC, laptop, tablet, or even your smartphone!


    This means as an IT professional, you will now have more time to oversee more important issues like data security and overall IT policies. Better yet, you would have the time to investigate ways to automate and improve your systems.


    This is possible without the inconvenience of running from PC-to-PC to install operating systems, Office software, or manage mailboxes.


    Remote desktop services of an on-premise server were a step in this direction – but are a pain to set up. So, you can view the cloud as an evolution of remote-desktop services.

    Infrastructural setbacks

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    The only (and potential) hindrance to using cloud services naturally would be the availability of good and cheap broadband (Internet connectivity).


    Without both, the justification for running your business fully on the cloud would not stick. Some businesses, especially in developing countries, go endure desperates attempts to adopt the cloud.

    They use what is known as hybrid-systems: a combination of cloud and on-premise solutions.


    If you operate in a country without forward-thinking government officials that facilitate broadband availability, you will suffer the most.


    Like an old, car, outdated hardware and software can lead to costly services (out-of-date and warranty solutions). This leads to you having heftier maintenance fees and support costs by third-party IT professionals.


    The old rhetoric of ‘not trusting the cloud’ is now one of the past. Cloud services often outperform on-premise solutions when it comes to high-end security software and data protection. This is because of the obvious economies of scale involved in setting up expensive security software.


    The level of security has to be the digital equivalent of Fort Knox. This especially if you are dealing with sensitive data such as financial, legal services, healthcare, and educational institutions.


    Your company would need a system that will keep all such data secure and data compliant.


    Data is now treated as a commodity. There is now a subsequent need to trade and value it. We now have Blockchain-based solutions like IOTA to facilitate your payments. This while keeping data encrypted, decentralized, and safe.

    In the advent of the new GDPR laws, some companies will still opt to keep and maintain their servers internally.  By doing this, however, you might lack the transparency and tools needed to show your consumers how you handle their sensitve data.

  • Already GDPR-ed Out?

    Already GDPR-ed Out?

    Well, it didn’t take long. Less than a full week in fact, for the first GDPR-related court cases to surface against social tech giants Facebook and Google.

    It was as if lawyers were just waiting to pounce on them for their apparent failure to protect our rights as online users. This pertains specifically to issues relating to data privacy and the sharing of private details mainly with third-party marketers.


    How Facebook stores and shares your data has been clarified by several intense inquiries in the US and recently in Europe. This is where the law is set to benefit users of the social media platform in that geospatial area of the world.


    The said lawsuit, however, focuses on the opt-out clause that forces you to make a choice to comply or leave. The claimant is a privacy campaigner. He has made the Billion-Euro complaint on behalf of several users; seemingly a challenge to Facebook.


    Additionally, he has launched a separate suit against Google, accusing them of “pressurizing” users into accepting their data collection policies.
    This ‘comply and accept or get thrown out’ clause could leave you without your routine dose of social media consumption. Such a clause is thus deemed unfair.


    It could cost Facebook a lot if they get their way based on the terms stipulated in the new law. The social media giant could be fined up to a few billion or a sizeable fraction of their earnings in punitive damages.

    The aim of the new law

    The passing of the new regulation on May 25th, 2018, better known as the General Data Protection Regulation {GDPR} has been a long time coming.


    Despite the warnings of the “kick-in” of the regulation, many are unprepared for it. Some of the reactions to the law include confusion, anxiety by both large and small firms alike, and plain comical hysteria!


    Non-compliance now carries heavy fines and penalties, up to 20 million euros for anyone operating within the EU borders.

    So, what then, is the big fuss about GDPR?


    Well, it boils down to a right that has since the launch of the Internet to the mainstream, been waivered and overlooked. Gaining CONSENT to use your data for anything other than the reason you went public on the Internet is very crucial.


    This has become a contentious issue as many companies have over the years, unscrupulously benefited from data acquired (mined) – without your consent. Facebook only brought this into the spotlight recently.

    You can read more about data mining here

    Ad: Web, Network & App Scanner

    Who needs compliance?

    If you hold a folder, database of clients whether online or on your internal server, you would have to comply with the rules which stipulate full disclosure. This includes who you share your details with, and how the information is tracked, shared, and kept secure.


    Furthermore, research in March this year showed that only 39% of the Fortune 500 companies in the UK and 47% had GDPR compliance taskforces.


    Another UK firm commissioned study found that our buying behaviours are heavily influenced by we perceive our data is being handled by companies.

    The consent given to use your basic information cannot be taken for granted – even in the medical environment.

    German doctors’ practices, in the wake of GDPR, are manually making you sign consent forms. Doctors are now required to fully disclose who they share your contact information with.

    How to be compliant

    There are simple ways you can stay GDPR compliant. One method is to adopt an attitude of embracing it rather than just complying with it. You can be transparent with your customers by doing the following:

    Add a cookie bar to your website. You can also add a clause/paragraph to that effect (website disclaimer) in your ‘About Us’ section.


    Similarly, you must state clearly on any opt-in forms. Newsletters and any forms where their data is collected, used, and passed onto other third-parties must be announced. State clearly who they are and which data they have access to.


    You then need to give your customer the option to select what they want to share. Even if such data may not be necessary for them to receive services from you.


    Constantly review your relationships with third-party affiliates and partners to ensure that they are also complying with the law.
    They could be jeopardizing your data compliance efforts – as Cambridge Analytica did with Facebook.

    The last and most challenging step requires the action of what is promised above. This means an upgrade of your internal software to include security/encryption.

    GDPR compliant software

    You can obtain full compliance by using a GDPR-compliant package like Office 365 Enterprise E3. This package has email software specially designed for those of you dealing with sensitive client’s data that need to be kept for long periods.  Litigation hold, heavy archiving features; as well as basic email encryption are all included.


    You can add supplementary encryption software such as Azure Information Protection as an extra layer of security. This helps you to safeguard emails and stored data from being lost, compromised, or accidentally shared.


    All said and done it is likely that if you are a bigger firm, you would either need to create the position of a data security officer internally. If your lawyers are not up to date with digital laws, however, you can simply outsource the service.

    This should help make you become fully compliant thereby having to avoid issues with the data compliance authority altogether.
  • Data (Gold) Mining

    Data (Gold) Mining

    Let’s face it, if you really were going to quit Facebook, you would have a few years ago. Fact is, you should have asked the serious questions when the ‘free’ social media platform started turning over billions of dollars.

    No free service can generate that amount of money out of goodwill and thin air. So much that they could list on the stock exchange. So, we are not quite sure why everyone is acting amazed or why the knee-jerk #DeleteFacebook campaign is only now coming to light.


    There really is no such thing as a free lunch. If you believe that all these online social platforms would keep it that way, then you are as naive as they are hoping you to be.


    Think about it, the companies behind the platforms, actively recruit in pretty much tens and hundreds of cities globally.


    And the simple fact of the matter is that in order for them to pay all their staff of programmers, developers, executives, lawyers, and other stakeholders. They need to be paid!

    What your data means

    Facebook, Google, Twitter, Snapchat, and any social media platform that has over 100 million users sit on a goldmine for advertisers.

    The commodity, however, is not just what their users wish to own in the short term, or their purchasing power directly for that matter.

    The commodity is simply you, the user. So, your preferences, habits, and views along with their personal data are analyzed via machine-learning systems to study behaviours and habits.


    The data, in turn, is used for constant revenue maximization. In some extreme cases, it is used for political, psychological, and social manipulation!

    “Your ‘payment’ on a social media platform is your consent to have your information used for marketing purposes. Opting out of marketing would give you true ‘free use’ of the service. But no profiteering company offers you that privilege today. The best you can get is a month’s free trial.”

    Your likes, spending habits, music preferences, political views, location and working habits enables marketers to present their goods and services.


    They can position their offerings (sometimes subliminally) into spaces where you are likely to indulge in them.


    Social media platforms, in this case, become the marketplace for them to ‘mine’ data to use.

    Social network sites worldwide as of January 2018, ranked by the number of active users (in millions).
    Most famous social network sites worldwide

    Source: © Statista 2018

    How the mining works

    text-mining-icon-2793702_640


    Data mining is not a new idea and completely legal if presented transparently in the terms and conditions of any service. The terms get longer by the day (small print) that we don’t bother to read them.
    Microsoft envisioned this a decade ago and changed the way its operating systems work (with its Windows 8 series).

    Its operating systems are now more of a social, interactive, and information gathering system. Allegedly designed to “help you” organize things better.
    This is fostered by a voice-activated app called Cortana – all under one Microsoft account.


    Amazon has its own ways of data mining via your shopping habits and Alexa – is its own voice-activated search and information-providing device.
    Google (owned by Alphabet company) has the biggest stranglehold of the lot. They must, therefore, be the most cautious when it comes to data privacy and security.


    This applies especially with its partnership with Android, which makes it a requirement for you to use for all their devices to link all your data.


    These include phone contacts, emails via Gmail, pictures via GoogleDrive, apps (music, movies, etc) orders via the Google (Play)Store, and social media (Google+).


    You can even have your search fields stored and synced onto your devices – from your laptop to phone and tablet via Google.


    You are now having to give up your personal details to unknown affiliated marketers and partners of tech giants. They get first dibs on this data – and paying good money for it.

    Read more about Affiliate Marketing here

    Required by regulation

    The main violation by Facebook, therefore, might not even be non-consensus selling of data to marketers. Such things could be countered with a clause.
    They may have strategically stuck one in while you were busy posting selfies and liking random videos of cats.


    The real issue is the potential use of the data for political or advanced manipulation of data for fraudulent purposes. This can be facilitated by the use of artificial intelligence to influence you without your knowledge.

    Read more about the uses of Artificial Intelligence here

    250x250

    It is possible for you to have full data privacy and absolute freedom from advertising on social platforms. This, however, comes at a ‘cost’.

    This was reiterated recently by the COO of Facebook who admittedly confirmed that ‘opting out’ would mean you will have to pay to use Facebook in the future.
    They had just not put this in place but will now forcibly have to make it a clearly visible option.

    The fact of the matter is we are in an era of Big Data, the Internet of Things (IoT), and AI. All of these require your data to ‘operate’.

    Data mining is here to stay

    Though many were reluctant at first, pretty much every company now has a Facebook, Twitter, or Instagram page. It serves as a platform to showcase and communicate with thier clients via the newly termed phrase ‘social engagement’.

    This has turned out to become a strong branding and marketing tool for them.


    And if you think you are out of it by leaving one platform, just remember this: Facebook owns WhatsApp & Instagram; Google owns YouTube; Microsoft owns LinkedIn, and so on.


    There is, in fact, nowhere to hide if complete online privacy is important to you. And let’s not forget your web-browser: Not many of us actively use ad-blockers: but your browsing data is being scanned and processed by external third-parties companies.


    If you aren’t using a Virtual Private Network (VPN), you should seriously consider it! Along with some good plug-ins to help secure your online browsing from all types of behind the scenes snooping and ransomware.
    It will be interesting to see the outcome and verdict of the probe into the Facebook case.

    Rest assured, many other heavily used platforms will be deleting and removing ties with data mining marketers. Especially ones that have had a similar agenda to what Cambridge Analytica was accused of conducting.

    A change in the verification of marketers, data storage and data security laws (such as the new GDPR law) were long overdue. Facebook will now be the scapegoat to enforce data security laws on social media.
  • Data (Gold) Mining

    Data (Gold) Mining

    Let’s face it, if you really were going to quit Facebook, you would have a few years ago. Fact is, you should have asked the serious questions when the ‘free’ social media platform started turning over millions and even billions of dollars in revenue. No free service can generate that amount money out of goodwill and thin air – so much that they could list on the stock exchange. So, we are not quite sure why everyone is acting amazed or why the knee-jerk #DeleteFacebook campaign is only now coming to light.

    There really is no such thing as a free lunch and if you believe that all these online social platforms – who may have started off with sole intentions to provide a free service, would keep it that way, then you are as naive as they are hoping you to be. Think about it, the companies behind the platforms, actively recruit in pretty much tens and hundreds of cities globally. And the simple fact of the matter is that in order for them to pay all their (global) staff of programmers, developers, executives, lawyers and other stakeholders – they need revenue.

    Facebook, Google, Twitter, Snapchat and pretty much any social media platform that has over 100 million users, therefore, sit on a goldmine for advertisers. The commodity, however, is not just what their users wish to own in the short term, or their purchasing power directly for that matter. The commodity is simply you, the user. So, your preferences, habits and views along with their personal data are analysed via machine-learning systems to study behaviours and habits for constant revenue maximization or in some extreme cases: political, psychological and social manipulation!

    “Your ‘payment’ on a social media platform is your consent to have your information used for marketing purposes – opting out of marketing would give you true free use of the service. But no profiteering company offers that privilege today – the best you can get is a month’s free trial.”

    Knowing your likes, spending habits, music preferences, political views, personal information including location and working habits is enough for any company or institution to cater their goods and services and position them (sometimes subliminally) into spaces where you are likely to indulge in them. Social media platforms, in this case, become the marketplace for them to ‘mine’ data to use.

    Most famous social network sites worldwide as of January 2018, ranked by number of active users (in millions).

    Most famous social network sites worldwide

    Source: © Statista 2018

    text-mining-icon-2793702_640

    Data mining is not a new idea and completely legal if presented transparently in the terms and conditions of any service – which are getting longer by the day (and smaller in print) that we don’t bother to read them. In fact, Microsoft envisioned this a decade ago and changed the way its operating systems work (beginning with its Windows 8 series), to more of a social, interactive and information gathering system – designed to “help you” organize things better. This is fostered by a voice-activated app called Cortana – all under one Microsoft account.

    Amazon has its own ways of data mining via your shopping habits and Alexa – is own voice-activated search and information-providing device. Google (owned by a group called the Alphabet company) has the biggest stranglehold of the lot and must, therefore, be the most cautious when it comes to data privacy and security.

    This applies especially with its partnership with Android, which makes it a requirement to use for all their devices (phones and tablets) to link up all your data including phone contacts, emails via Gmail, pictures via GoogleDrive, apps (music, movies and games) orders via the Google (Play)Store and social media via Google+. You can even have your search fields stored and synced onto your devices – from your laptop to phone and tablet via Google.

    You are now having to (almost mandatorily) give up your telephone number, location, and other preferences indirectly to unknown affiliated marketers and partners of the tech giants who are getting first dibs on this data – and paying good money for it.

    The main violation by Facebook, therefore, might not even be non-consensus selling of data to marketers, because such things could be countered with a clause they may have strategically stuck in while you were busy posting selfies and liking random videos of cats making funny faces. The real issue is the potential use of the data for political or advanced manipulation of data for fraudulent purpose with the use of sophisticated and artificial intelligence to influence you without your knowledge.

    Read more about the uses of Artificial Intelligence here

    N26_banner-300x250-EN

    Full data privacy, though not conceivable, and absolute freedom from advertising on social platforms is possible – but at a cost. This was reiterated recently by the COO of Facebook who admittedly confirmed that opting out of the terms to have your data sold or used would lead to you having to pay to use Facebook in future. They had just not put this in place but will now forcibly have to make it a clearly visible option.

    250x250The fact of the matter is we are in an era of Big Data, Internet of Things (IoT) and AI – all which require data to analyze. These platforms are thus here to stay and still serve their specific functions well. More importantly, they’re also the livelihood for many small-to-medium-sized businesses. Though many were reluctant at first, pretty much every company now has a Facebook, Twitter or Instagram page to showcase and communicate with their clients via the newly termed phrase ‘social engagement’ – a strong branding and marketing tool.

    And if you think you are out of it by leaving one platform, just remember this: Facebook owns WhatsApp & Instagram; Google owns YouTube; Microsoft owns LinkedIn and so on – there is nowhere to hide if complete online privacy is important to you. And let’s not forget your web-browser – not many people actively use ad-blockers unaware that even their browsing data is being scanned and processed always by external third-parties companies.

    If you aren’t using a Virtual Private Network (VPN), you should seriously consider it along with some good (some free) plug-ins to help secure your online browsing from all types of behind the scenes snooping and ransomware.

    It will be interesting to see the outcome and verdict of the probe into the Facebook case and rest assured, many other heavily used platforms will be deleting and removing ties with data mining marketers that have had a similar agenda to what Cambridge Analytica was accused of conducting.

    A change in verification of marketers, data storage, management and data security laws (such as the new GDPR law targeting businesses coming in May 2018 to the EU region) were long overdue, and Facebook will now be the scapegoat to enforce data security laws on social media.

  • Run your business on cruise control

    Run your business on cruise control

    Are you running your business as you did in the eighties, nineties? If so, you are probably working like a donkey and for the same kind of income – if you are even making any!

    Business automation has developed albeit quite slowly, over decades. It was accelerated significantly via the “www “.  And now even more so with the Internet of Things (IoT).

    Ways of doing business

    Let’s begin looking at communication – a key pillar in running any successful venture. Getting in touch with your clients can now occur in numerous ways.


    We have come a long way from shouting on street corners to invading people’s places of comfort with door-to-door sales visits.


    We can now get in touch physically via phone, Skype, Emails, online chatting, video-conferencing, and social media.


    And though it may sound like overkill, using these tools can actually help save you time and target your products effectively.

    This makes them efficient and worth every penny you spend on them.
    Hosting your email nowadays does not require the expertise of IT professionals.


    Likewise, IT pros are now discovering they have more time to perform administrative work (productivity reports). 

    As an IT expert, you must hate having to walk from PC to PC to install software. Such ‘excursions’ can consume hours during the day and, probably gets on the nerves of people trying to get work done.

    Hands-free IT

    As an IT pro, you can now administer and carry out IT-related tasks from the comfort of your office. You can even do it remotely from your, laptop, or your smartphone!


    So now, your emails can now be hosted with a few clicks. You can then receive them instantaneously on your desktops, mobile phones with a syncing feature. This is made possible by a newer mail protocol known as Simple Mail Transfer Protocol (SMTP).


    You can now synchronize your emails, calendars, and events, and contacts on your devices using Microsoft Exchange Online services.

    These are strenuous tasks that you would have had to manually create using special scripted rules. Tools like PowerShell, patches, domain routers would have to be applied to a physical server to enable such functionality.

    The cloud has made this all possible. We will not get into the intricacies and workings of the cloud but we have seen a massive uptake of it.


    Companies of all sizes, countries, and industries are moving to the cloud.
    This uptake of cloud services is happening on a regular basis as old servers are being made redundant and getting subjected to creative destruction.

    Software for hire

    Software as a Service (SaaS), is basically the hiring of software rather than owning it and leaving the maintenance to the software provider.


    Major cloud players such as Microsoft Azure, and Google Business, offer you the software just as a front-end and user-friendly application.


    They take care of the ‘back-end’ operations such as backups, updates, and upgrades, security, and compliance. All that for an annual or monthly fee.


    You can liken this to hire-purchase or the car leasing services that the automobile industry offers its clients.


    Our car servicing and maintenance are performed timeously by the manufacturer. You just drive it and pay for your own fuel on top of the monthly leasing fees. Such a service can even be monetized using Cryptos such as IOTA.

    Great collaboration tools

    stress-2883648_1920

    Another daunting yet integral task in running a business is the act of hosting meetings. Business meetings are often rescheduled as easily as procrastinating a spring cleaning exercise.

    Tools that facilitate online meetings like Skype for Business or Google’s Meet, allow you to schedule meetings from your calendar. This will send you and your meeting participants a reminder. With a click of a button, you can join, host or participate in an HD video or audio conference call.


    This can be done from wherever you are on the globe as long as you have a good enough broadband connection.

    The kicker with this tool is the ability to present your full (hopefully clean and avoid any embarrassing items) desktop, to all participants.

    So, you can present an Excel spreadsheet of financial data, discuss the design of a brochure or flyer for marketing, or run a PowerPoint presentation. The apps come even complete with an infrared pointer!

    For more solutions, have a look at the previous blog on sales software and CRM systems. This will help you understand a bit more about how SaaS can help grow revenue for your business.

    Good broadband is key

    Again, these services obviously require great Internet connectivity. This might also be the only stumbling block deterring many smaller companies and some big data-sensitive firms from taking on the cloud.

    But as Internet Service Providers (ISPs) and local governments are now actively getting involved in making broadband a necessity for us.

    There are endless possibilities that the cloud and good software, in general, can offer your business.

    No one wants to spend hours in traffic leading to stress at work or home. You also wouldn’t want to spend large budgets on unnecessary travel, marketing, and communication tools that are not effective.

    We are not fully in favour of substituting your human interactions with technology.  It will, nevertheless, help you to find ways to bridge the gap when you find that personal contact is not possible.

    Allow software automation to help you!

  • Connect with the world faster

    Connect with the world faster

    It is quite hard to understand why anyone would bother to ask (sometimes silly) questions these days when answers lie within the tips of our fingers – literally. 

    Back in the day, we used to have the ordained task of trekking to school or public libraries, or in some cases, rely on the local nerd to help answer questions and grasp difficult concepts.

    Most of you don’t realize it, but we carry information boxes via our smartphones and tablets daily. It is easy, however, to get bombarded by misinformation and what is now dubbed ‘fake news’.

    This is why it’s important for you to be able to identify credible sources when conducting research or looking for quick answers.

    Information overload


    One source of information that we subconsciously consume daily is social media. Thanks to the advent of the Internet, news, and information can reach us within milliseconds.


    We can now tune into local news broadcasts only to get things that are specific to our areas of interest.


    A quick and ill-prepared online search for a diagnosis, however, can lead to you discovering that you only have three days to live.


    Worse yet, you might even “uncover” an imminent evil ploy to destroy the world and have us living underground or under the ocean.


    Not all such theories, however, are far-fetched. Soon we will be seeing flying cars and man-manned drones such as the EHANG 184.


    And whether rumour of fact, these quick news snippets get us thinking and prompts further research into more credible sources.

    Uses of social media

    Your football clubs, politicians and musicians are all actively using them to break new signings, announce new albums or push new policy or campaign objectives.


    In addition, most, if not all companies, banks governmental institutions and even religious organizations now have a presence on social media. They use it to aggressively promote their brands or agenda.


    So, you see, ignoring the news and social media completely these days is the equivalent of retreating to a cabin in the woods or cave. You would be shutting yourself completely from family and the rest of the world.


    A social media detox is probably not a bad thing to do. We often get overly bombarded by information. However, skipping a week can leave you feeling as though you just emerged from the stone ages!

    Here is a quick guide to the mainstream information sources that you can use as starting points for your research.

    Google:

    The biggest search engine and while it generates more results (quicker than other search engines ) – it also naturally, carries a lot of misinformation.

    Google specifically has great features such as the voice-activated ‘OK Google‘ feature. It is quite responsive and good if you can’t be bothered to type but need voice-activated quick responses.

    You can quickly get the latest football scores, the next flight to Tokyo, or the latest stock price of Oil or Bitcoin.

    Wikipedia:

    Always a quick reference guide (commonly used here). Bear in mind that their entries are put together by ordinary people.

    So while fairly accurate, you should cross-reference information there especially when it comes to dates and events.

    The website, however, gets reviewed/verified regularly and is therefore still quite a practical ‘go-to’ source for you to get quick facts. Be wary of the usage of short ‘Wikis’ though.

    Investopedia:

    For credible and simple to understand finance-related terms concepts on the go along with related news and great blog. They even have a great simulated stock trading game that you can enjoy.

    Twitter:

    Brandishing the iconic blue bird logo, Twitter is quick, instant, and addictive to some (no names mentioned).

    Twitter is the best platform enabling you to announce and share information quickly via your mobile devices. News often breaks on it often before mainstream can media can announce/publish it.

    It’s even quite common for news anchors to quote the tweet handle of a politician or celebrity when delivering news these days.

    Facebook:

    Launched as the first real (public) social media platform. It was designed to connect university/college peers. It has since grown to be the one source of finding your old flames, colleagues, family.

    Authorities and companies are known to have used it to find out criminals or veto job candidates.

    The platform was even allegedly used as a source for political campaigns and meddling with outcomes of a certain major presidential election.

    It has, since its inception in 2004, been a place where many applications such as gaming application developer Zynga have made millions by capitalizing on our addiction to mobile games.

    Facebook also has its other uses. It serves as a large marketplace to sell things, sends instant messages (with video-calling), and provides us with security alerts in times of terror attacks and natural disasters.

    LinkedIn:

    This app is important but often overlooked source of company information, recruitment, and career-building website. Though it looks similar to Facebook, it is more career-oriented and a great source for recruiters to head-hunt find you online.

    LinkedIn gives you an extra professional ‘leg-up’ and even enables you to quickly convert your profile into a well-structured PDFed CV.

    So useful, that it was acquired by Microsoft late last year. It is a powerful resource for their CRM solutions to be able to track individuals, companies, and decision-makers.

    Instagram:

    This has become a lot more than a place to post pictures of your dog´s gourmet dinner. This picture-based app has a fully-fledged marketing engine backed up by hashtags like Twitter. Like Whatsapp, it also now belongs to Facebook.

    It has become a necessary tool for both, individuals and businesses and of course, celebrities like Kim Kardashian.

    Instagram took over, in terms of popularity, the likes of similar older picture sharing platforms such as Photobucket or Flickr.


    WhatsApp:

    Owned by Facebook (if you didn’t know). This phone and the desktop-based app got their edge by taking over the SMS function from mobile operators.


    We don’t send SMSes anymore. And if you still do, it’s usually because your phone is too old – or you are up to something shady! 🙂


    Blackberry (R.I.P) started this idea with the BBM Messenger. But like others that tried and failed using exclusivity, not everyone wanted a Blackberry just to use that feature.


    Enter WhatsApp with the ability to use your mobile phone number rather than the device itself to set it up. And just like that, it snatched up the whole market!

    Running off Wi-Fi or your mobile data, you can instantaneously share videos, links, and pictures.


    You can use it to host – or rather – facilitate group events like the planning of a surprise party, a birthday party. It can help you also get serious things done. You can collaborate on assignments, prepare a presentation, or (for start-ups on a low budget) launch a marketing campaign.

    The funniest thing is how we now have people walking with more authority – with the title of “WhatsApp group admin”.

    Snapchat:

    This animated short video-making application is more for the youth but you can also use it for enterntainment. Snapchat is used mostly by celebrities like DJ Khaled – who is often viewed as its ‘ambassador’. He even owns shares in the company.

    It also has also recently surged in popularity (number of users) and earned a place with some of the business powerhouses on the NYSE.

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