Debunqed

Tag: regulation

  • Digital Fundraising

    Digital Fundraising

    The latest abbreviation in the finance and crypto-world is ‘ICO’. This word, however, gives global financial authorities like the U.S. Securities and Exchange Commission (SEC) nightmares for several reasons.

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    Not to be confused with Initial Public Offering (IPO) which is used by firms to raise cash through the issuing of shares to the public. An ICO (Initial Coin Offering) works like crowdfunding, but for digital currency and tokens.


    We recently covered a feature on raising funds and capital for a business but missed out on one relatively new method. Many companies are using ICOs to raise capital for their businesses.

    Why ICOs?


    The concept of an ICO works similarly to how a company raises capital through shares in that it is all based on contrived value.


    Funding raising in effect boils down to sales! If your actual product or service has nothing substantial or intrinsic to offer a client base, then it is nothing more than a scam.


    Launching an ICO is quite easy, and to an extent, many tech companies are now catching onto it.

    An ICO is the cryptocurrency space’s rough equivalent to an IPO in the investment world. ICOs act as fundraisers of sorts; a company looking to create a new coin, app, or service launches an ICO.

    Investopedia

    If you still do not believe it is possible, just listen to this testament from someone who did it after unsuccessfully knocking on the doors of conventional funders.


    The alarming spurt rate of ICOs often brings with it a scourge of potential scammers. The SEC and other institutions have to step in to monitor and regulate them.

    Social media platforms like Facebook and Google – which house a bounty of users (potential investors) have banned ICOs ads due to possible prey on unsuspecting investors; exposing them to con artists.

    Basically, the scammers use fancy websites, laden with impressive figures and terminology to con users into buying into their coins or tokens.

    Though the tokens barely even cost a cent, it adds up if they have millions of people buying in.  Once they have reached a certain amount in funding – they close shop and disappear!

    To create a new digital coin:

    Create a product concept or Business Plan for the coin or what is called a Whitepaper. This describes in great detail what the coin or token aims to do; the core technologies behind it; the team and their qualifications; the product’s lifecycle/growth path etc.

    Once completed and water-tight, the whitepaper would be submitted along with an application to one of the best Cryptocurrency Exchanges for review.

    Naturally, you would need some initial working capital for liquidity. Some of this is raised through your savings and others through institutions (via loans etc).

    You must then assure your investors of a solid return on investment (ROI) and deliver – which goes back to sales. Unless your offering is a scam, you actually need to do some work!

    This assurance comes via regular updates (marketing campaigns can have a tremendous or adverse impact on the uptake and price) on milestones reached.

    The updates are also necessary to keep your investors abreast with progress and might convince them to increase funding.

    Growing interest and the addition of more funds create demand for the coin/ token which, in turn, drives up the price and market capitalization.

    Most successful ICOs of all time

    NEO:

    Known as “China’s Ethereum”, and backed by Microsoft, Alibaba and the Chinese government, NEO uses smart contract applications. It does so, however, with the addition of decentralized commerce, digitized assets and identification.
    It enjoyed a considerable hike in token value from $0.03 to $88.20, NEO has big things coming with a 294,000% ROI.

    Ethereum:

    Unlike Bitcoin, the second-most valuable cryptocurrency in the world has more functionality than just being a coin. Its ledger technology is used to build and deploy decentralized applications a.k.a. “smart contract” technology.
    Ethereum’s ROI has been nothing short of jaw-dropping at 230,000%. Having sold its tokens at $0.31, an Ether token now sits at a whopping $713, second in value only to Bitcoin.

    Spectrecoin:

    The “premier privacy-focused cryptocurrency” enables users to send and receive currency worldwide with total anonymity. It is currencies like SpectreCoin that have most government tax offices quaking in their boots.
    If you had repurchased a token in November 2016, that puny $0.001 would be worth $0.64 today, or an ROI of 64,000%.

    Ark:

    With Ark, collaboration is the name of the game. The platform’s SmartBridge is a lightning-fast ecosystem designed to integrate other cryptocurrencies into its blockchain.
    Investors were eager as any to buy in, and they have made a 35,400% gain given today’s token price of $3.54.

    DigixDAO:

    DGD, which stands for Digix Decentralized Autonomous Organization, is a self-governing community. It gives out grants to different projects which will promote the growth of the DGX network.
    At a current value of $346.88 per token, this gives them a return of 10,722%.

    Quantum (QTUM):

    QTUM is an open-source value transfer platform which focuses on mobile decentralized apps or Dapps. QTUM is the world’s first proof-of-stake smart contracts platform.
    They hosted a highly successful ICO in March 2017, and since that time has seen an ROI of 6,400%.

    Source: investinblockchain.com

    In conclusion

    The prospect can be daunting for a cryptocurrency investor looking to make money off new investment opportunities while remaining cushioned from fraudulent ICOs and dodgy coins and tokens.


    As there is no guarantee that any cryptocurrency or blockchain-related start-up will be genuine or successful.

    You simply need to be vigilant and take steps such as getting to know the core team, poring over the whitepaper with a big magnifying glass. Naturally, you should be monitoring the progress of the token sales.


    Most importantly, you must just use common sense to gauge just how feasible the project is to ensure that you’re not falling for a scam.

    Remember, if it’s too good to be true, then it isn’t true!

  • Already GDPR-ed Out?

    Already GDPR-ed Out?

    Well, it didn’t take long. Less than a full week in fact, for the first GDPR-related court cases to surface against social tech giants Facebook and Google.

    It was as if lawyers were just waiting to pounce on them for their apparent failure to protect our rights as online users. This pertains specifically to issues relating to data privacy and the sharing of private details mainly with third-party marketers.


    How Facebook stores and shares your data has been clarified by several intense inquiries in the US and recently in Europe. This is where the law is set to benefit users of the social media platform in that geospatial area of the world.


    The said lawsuit, however, focuses on the opt-out clause that forces you to make a choice to comply or leave. The claimant is a privacy campaigner. He has made the Billion-Euro complaint on behalf of several users; seemingly a challenge to Facebook.


    Additionally, he has launched a separate suit against Google, accusing them of “pressurizing” users into accepting their data collection policies.
    This ‘comply and accept or get thrown out’ clause could leave you without your routine dose of social media consumption. Such a clause is thus deemed unfair.


    It could cost Facebook a lot if they get their way based on the terms stipulated in the new law. The social media giant could be fined up to a few billion or a sizeable fraction of their earnings in punitive damages.

    The aim of the new law

    The passing of the new regulation on May 25th, 2018, better known as the General Data Protection Regulation {GDPR} has been a long time coming.


    Despite the warnings of the “kick-in” of the regulation, many are unprepared for it. Some of the reactions to the law include confusion, anxiety by both large and small firms alike, and plain comical hysteria!


    Non-compliance now carries heavy fines and penalties, up to 20 million euros for anyone operating within the EU borders.

    So, what then, is the big fuss about GDPR?


    Well, it boils down to a right that has since the launch of the Internet to the mainstream, been waivered and overlooked. Gaining CONSENT to use your data for anything other than the reason you went public on the Internet is very crucial.


    This has become a contentious issue as many companies have over the years, unscrupulously benefited from data acquired (mined) – without your consent. Facebook only brought this into the spotlight recently.

    You can read more about data mining here

    Ad: Web, Network & App Scanner

    Who needs compliance?

    If you hold a folder, database of clients whether online or on your internal server, you would have to comply with the rules which stipulate full disclosure. This includes who you share your details with, and how the information is tracked, shared, and kept secure.


    Furthermore, research in March this year showed that only 39% of the Fortune 500 companies in the UK and 47% had GDPR compliance taskforces.


    Another UK firm commissioned study found that our buying behaviours are heavily influenced by we perceive our data is being handled by companies.

    The consent given to use your basic information cannot be taken for granted – even in the medical environment.

    German doctors’ practices, in the wake of GDPR, are manually making you sign consent forms. Doctors are now required to fully disclose who they share your contact information with.

    How to be compliant

    There are simple ways you can stay GDPR compliant. One method is to adopt an attitude of embracing it rather than just complying with it. You can be transparent with your customers by doing the following:

    Add a cookie bar to your website. You can also add a clause/paragraph to that effect (website disclaimer) in your ‘About Us’ section.


    Similarly, you must state clearly on any opt-in forms. Newsletters and any forms where their data is collected, used, and passed onto other third-parties must be announced. State clearly who they are and which data they have access to.


    You then need to give your customer the option to select what they want to share. Even if such data may not be necessary for them to receive services from you.


    Constantly review your relationships with third-party affiliates and partners to ensure that they are also complying with the law.
    They could be jeopardizing your data compliance efforts – as Cambridge Analytica did with Facebook.

    The last and most challenging step requires the action of what is promised above. This means an upgrade of your internal software to include security/encryption.

    GDPR compliant software

    You can obtain full compliance by using a GDPR-compliant package like Office 365 Enterprise E3. This package has email software specially designed for those of you dealing with sensitive client’s data that need to be kept for long periods.  Litigation hold, heavy archiving features; as well as basic email encryption are all included.


    You can add supplementary encryption software such as Azure Information Protection as an extra layer of security. This helps you to safeguard emails and stored data from being lost, compromised, or accidentally shared.


    All said and done it is likely that if you are a bigger firm, you would either need to create the position of a data security officer internally. If your lawyers are not up to date with digital laws, however, you can simply outsource the service.

    This should help make you become fully compliant thereby having to avoid issues with the data compliance authority altogether.
  • Criminal mindedness

    Criminal mindedness

    One fundamental and often ignored view within economics is that humans have the propensity to display irrational behaviour in the decision-making processes.

    Based on this notion, one can conclude that we have a fundamental tendency to act corruptly and be generally criminally-inclined except maybe the virtuous few.

    How advanced our economy or society is, depends on what measures or incentives we enforce to deter or punish criminals.
    In most cases, we find that in countries where punishment is severe (e.g. in Central Europe or Nigeria), the criminals end up moving to less strict countries.
    The economics of crime, especially violent crime experienced in countries like South Africa and Brazil, is something that requires adept research if anything is to be done.
    In the US, studies were conducted to access the impact of legalized abortion on the level of crime. This was discussed in detail in a best-selling book by Levitt and Dubner’s called Freakonomics.
    The study found that legalizing abortion (seen by many as legalized killing equivalent to death sentences) reduces the level of drug abuse and subsequently other criminal activity.

    The real problem

    Perhaps there is no relevance here but for instance, abortion is legal in South Africa yet a high crime rate prevails. So, what’s the problem then?
    Part of the problem lies in the fact that the incentives/benefits of committing crime far outweigh the “costs” and chances of being caught and convicted by the judiciary.
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    John Nash through his renowned works (well at least amongst economists), devised what he called “game theory” or “the prisoner’s dilemma”.
    Cheating occurs through degrees of severity from a classroom test or examination all the way to the plotting and execution of murder or indirectly killing individuals by selling users addictive drugs.
    Then you have your white-collar crime such as insider trading, corporate espionage (unlawfully acquiring recipes, formulas, and technologies from rival companies).
    Or simply ‘cooking the books’ or siphoning off profits from a company’s coffers.
    Nash’s rationale for such cheating behaviour boils down to the attitude of: ‘if I don’t, someone else will, and leave me with the short end of the stick – so given the option, I’ll always cheat’.
    His explanation is one ‘formally proven’ reason for human ‘irrational’ behaviour – or rather, could we say it is rational if the outcome is to favour the decision-maker in the short or long term? This is instinct is innate in human behaviour of not such a few.

    Crime and law enforcement

    Back to the subject of crime: higher than usual levels has often been blamed on the poverty caused by poor and exclusionary fiscal, social and monetary policies.
    There are of course more layers and underlying factors unique to the history of political climate and resource allocation.
    Further studies (such as that in the Freakonomics book) need to be carried out such as the potential effects of police presence in deterring crime in the diagram below:
    Police officers per 100,000 population by regions and sub-regions (medians)

    Crime deterrant

    Source: www.unodc.org

    Also, highly recommended if you are a law enforcer, economist, government official, or student, is a book entitled Economics of Crime by Erling Eide, Paul H Rubin & Joanna M Shepherd.
    This book covers the theory of public enforcement including probability and severity, fines and imprisonment, repeat offenders, incentives of enforcers, enforcement costs and enforcement errors.
    It might shed some light as to how criminally-inclined people can be dealt with once and for all. Because as we know – whatever government is doing to fight crime now is clearly not really working!

    “When crimes are left alone long enough to fester, a second economy is borne.”

    The proceeds from a ‘secondary’ economy because of criminal activity never benefit society. Even though people like Pablo Escobar were seen by locals (in his Colombian town) as philanthropists, their assistance came at a price. Such contributions which are naturally tax-free generally are referred to in economics as ‘social ills‘.
    A third market is formed – one comprised of the need to feel secure.

    Dealing with the scourge

    But fighting fire with fire (with more guns & police who are sometimes corrupt themselves) will not alone solve the problem.
    Criminals simply become more aggressive when met with a more confrontational approach as seen in South Africa. The Jeppestown (Johannesburg) shoot-out in 2006 for example, left several police officers and criminals dead.
    It’s time to get ’smarter’ about crime and look to the accuracy and conclusive study of human behaviour and the use of incentives.
    As crimes continue to ravage communities, cities and countries, we can question why government officials have relatives who own or have stakes in security companies.
    It basically places less of an ‘incentive’ for officials to do much about crime.
    So, conceivably, those with such vested interests in the third economy would need to be weeded out of the system for crime to be curbed.

    That would be the first major step in order to bring about some rationality to society.
  • For investment gains or for purpose?

    For investment gains or for purpose?

    As much as institutions, risk-averse, or simply skeptical people have downplayed the new digital currency revolution. It still, a decade after coming to public light, remains resilient.

    Bitcoin now gets a regular mention in daily news and stock market reports. It is being traded by several established investors and even included by fund managers as high-risk portfolio instruments.

    We all by now, have heard the rhetoric of high volatility and use for criminal activity when it comes to Bitcoin and its crypto-family.

    Billionaires Warren Buffet and Bill Gates also weighed into this by publicly lambasting Bitcoin. Buffet equated cryptocurrency to rat poison 🙂

    Be it may, digital currency, however, does have some unbeatable benefits and functions you cannot ignore.

    Financial emancipation

    Bitcoin and ‘altcoin’ investing have created a new wave of financial investors.

    These include retired bankers, ‘millennials’ – who instinctively jump on-board a new discovery that has creative destruction-like tendencies. You also have the plumber, bartender, or ‘average man on the street’ looking to change their lifestyles instantaneously.

    Based on their phenomenal returns, many people have taken to social media (via groups, profiles, and communities) to share their success stories. But this is also a reason to for you to heed caution when you take counsel from anyone claiming to be an expert in cryptocurrency investment.

    Volatility is not new to trading – and especially not with Crypto trading. It is constantly on a rollercoaster ride making it hard for even seasoned trading experts to predict movements with traditional market analysis tools.

    Money transfer

    We all have undergone the painful stress of waiting for funds to clear so your rent gets paid or waiting endlessly to receive money from abroad.

    With cryptocurrency, the aim is to be not only the most secure form of funds transfer – but the fastest.

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    Converting cryptocurrency to fiat money, however, remains a bottleneck. It still needs institutions to adopt or directly accept payments in cryptocurrency to avoid you going through another step in order to transact.

    Cryptocurrencies still cut down transfer time significantly compared to traditional electronic fund transfers of fiat money.

    Some well-established companies already use Cryptocurrencies like Bitcoin, and Litecoin for fund transfers, or even direct exchange for services.

    Cost savings

    We cannot ignore the reduced costs associated with dealing with money you have (hopefully) earned from hard work.

    Even inheritances are gained because of the toils of the giver’s hard work. So, it wouldn’t be fair for a group of a few companies headed by executives to siphon it from you while claiming to ‘provide you with a service’.

    We all pay for Internet use (and the security software associated), for smartphones and computers.

    We, therefore, have the technology to make transactions ourselves without having to rely on others to charge us for things we can do ourselves.

    The financial institutions have long preyed on your ignorance, obedience, and unquestioning trust. This, while they brazenly burn cash dabbling in equally questionable high-risk investments like derivatives and futures.

    Use cases

    Cryptocurrencies have nevertheless, got us thinking about making profits, the tax implications, and anything financial for that matter!

    A recent development called Hodl Waves attempts to track and predict Bitcoin movements via complex usage history. It basically compares behavioural patterns of what you do when you have coins and when you choose to reinvest them.

    N26 Bank

    Blockchain technology has also spurred a new path of careers and industries. More companies globally are looking to acquire lucrative Crypto-exchange licenses to operate.

    These cryptocurrency exchanges require people to service clients in various areas. They will require employees as any company would.

    Governments too will benefit from their operations. While there are still discrepancies in most countries about how to tax you, authorities can get a lion’s share from directly taxing exchanges.

    A new wave arises

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    It is only a matter a time before the banking institutions and big companies get on board to benefit from the high-level encryption and speed provided by digital currency.

    To conclude, the ‘wait and see’ mantra is all that we can exercise when predicting the future of digital currency.

    There are, however, concerns on how secure the encryption can remain with the advent of quantum computing.  This ground-breaking tech can make calculations at millions of speeds faster and thus able to crack the toughest data encryption.

    Some form of regulation would be required in some form to keep Crypto prices stable.
  • The fuss about trade disputes

    The fuss about trade disputes

    What does a small-scale farm-holding, two presidents, some tech companies, and their respective local currencies all have in common?

    The answer might be obvious if you have been paying attention to the so-called trade war between China and the US in the news lately.
    But why is it of concern and what are the far-reaching implications for the rest of the world?


    Active involvement in international trade is a vital sign of your country’s financial health and boosts its Gross Domestic Product (GDP).

    GDP measures the value of all goods and services produced in a country. From raw materials (input costs) to value-added (assembly and skilled labour costs) to come up with final goods or services.


    And though “domestic” implies that this refers to your country’s internal economy, the contributions can be extended from a services perspective.


    This occurs when your country places emphasis on or relies on income from Foreign Direct Investment (FDI) to help boost its economy via its GNP. GNP is a similar measurement but slightly different from GDP as it incorporates.

    Importance of trade

    Fact is, all our goods and services come from unit price or costs that arise from the initial extraction of raw materials.


    These then undergo production leading to the product or service of intrinsic value for both local and international (via exports) consumption.


    An ideal situation for your country is to export more than it imports to maintain a positive balance of trade. So basically more money flowing in than out.


    The trade surplus is then plowed into your economy via the fiscal budget. It can supplement a shortage of funds raised from domestic taxes.
    The opposite, which isn’t always a bad thing, (trade deficit) would have to be managed and nursed like any other loan.


    The US has often criticized Germany for exporting a lot (cars, trains, and machinery) but not importing much. This is deemed not being ‘fair’ in trade practice. But trade itself arises from market forces, priorities, and consumer demand.


    We all love a BMW, Audi, and Mercedes Benz. So these German-made products will always be in demand compared to US car makes.
    Who you chose to trade with gives rise to favourable balance of trade if you are engaged in a trade agreement or a trading bloc.


    Why this is also a big deal

    The demand for your country’s goods and services will directly impact the strength of its local currency. More trade means more of your currency is required to pay for goods and so its value goes up.


    A strong local currency leads to stronger purchasing power for its citizens and residents. Comes in handy when you plan things like holidays, purchase goods online, invest or just send cash abroad as gifts.


    So, you can see why a strong Dollar or Euro is always favoured and why sometimes drastic measures are taken to keep it that way.

    “A higher demand for your country’s products has a direct positive impact on its currency and exchange rate”

    Country Trades

    A quick glimpse of the world in terms of the input costs for goods and services gives it a competitive edge when it comes to trade.

    • US – intellectual property, services, weaponry.
    • Germany – steel and engineering machinery giving rise to high performing automobiles.
    • Many African countries – mineral resources such as oil, tobacco cocoa, and precious stones.
    • Israel – military intelligence.
    • South America – agricultural produce.
    • India – IT and customer services.
    • China – agriculture, building/(manual) labour, and of late technology.

    The beef with China

    The technology that China (no.2 on the list) offers the rest of the world is the subject of hot debate. The alleged theft of US intellectual property for tech gadgets and software by China.


    This is one of several unfair trade practises and motives for why the US recently decided to start imposing heavier (punitive) tax-like increases on multiple goods imported by China.


    These extra costs, referred to in trade terms as import tariffs, have a spill-over effect on the costs of production.


    China then reciprocated by hitting the US with tariffs (on agricultural produce) causing the trade war that drives each country to protect its own economy.


    The higher input costs naturally, lead to the price of your product going up and reducing its competitive advantage and demand. Higher input costs can also affect your local labour force for the worse too.


    Factories, multinational corporations, and industries such as farms (both commercial and subsistence) will have to cut the cost of labour. In worse cases which we have seen, workers are laid-off in a heartbeat to stop or prevent accounting losses.


    These factors would have hopefully been taken into consideration by the respective leaders before pulling the tariff triggers. Acting with emotions rather than looking at the far-reaching implications is irresponsible.


    Have the talks of the trade war impacted productivity and the global trade economy? So far it’s just the stock markets (securities and commodities) reacting. Only time will tell.

  • Data (Gold) Mining

    Data (Gold) Mining

    Let’s face it, if you really were going to quit Facebook, you would have a few years ago. Fact is, you should have asked the serious questions when the ‘free’ social media platform started turning over billions of dollars.

    No free service can generate that amount of money out of goodwill and thin air. So much that they could list on the stock exchange. So, we are not quite sure why everyone is acting amazed or why the knee-jerk #DeleteFacebook campaign is only now coming to light.


    There really is no such thing as a free lunch. If you believe that all these online social platforms would keep it that way, then you are as naive as they are hoping you to be.


    Think about it, the companies behind the platforms, actively recruit in pretty much tens and hundreds of cities globally.


    And the simple fact of the matter is that in order for them to pay all their staff of programmers, developers, executives, lawyers, and other stakeholders. They need to be paid!

    What your data means

    Facebook, Google, Twitter, Snapchat, and any social media platform that has over 100 million users sit on a goldmine for advertisers.

    The commodity, however, is not just what their users wish to own in the short term, or their purchasing power directly for that matter.

    The commodity is simply you, the user. So, your preferences, habits, and views along with their personal data are analyzed via machine-learning systems to study behaviours and habits.


    The data, in turn, is used for constant revenue maximization. In some extreme cases, it is used for political, psychological, and social manipulation!

    “Your ‘payment’ on a social media platform is your consent to have your information used for marketing purposes. Opting out of marketing would give you true ‘free use’ of the service. But no profiteering company offers you that privilege today. The best you can get is a month’s free trial.”

    Your likes, spending habits, music preferences, political views, location and working habits enables marketers to present their goods and services.


    They can position their offerings (sometimes subliminally) into spaces where you are likely to indulge in them.


    Social media platforms, in this case, become the marketplace for them to ‘mine’ data to use.

    Social network sites worldwide as of January 2018, ranked by the number of active users (in millions).
    Most famous social network sites worldwide

    Source: © Statista 2018

    How the mining works

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    Data mining is not a new idea and completely legal if presented transparently in the terms and conditions of any service. The terms get longer by the day (small print) that we don’t bother to read them.
    Microsoft envisioned this a decade ago and changed the way its operating systems work (with its Windows 8 series).

    Its operating systems are now more of a social, interactive, and information gathering system. Allegedly designed to “help you” organize things better.
    This is fostered by a voice-activated app called Cortana – all under one Microsoft account.


    Amazon has its own ways of data mining via your shopping habits and Alexa – is its own voice-activated search and information-providing device.
    Google (owned by Alphabet company) has the biggest stranglehold of the lot. They must, therefore, be the most cautious when it comes to data privacy and security.


    This applies especially with its partnership with Android, which makes it a requirement for you to use for all their devices to link all your data.


    These include phone contacts, emails via Gmail, pictures via GoogleDrive, apps (music, movies, etc) orders via the Google (Play)Store, and social media (Google+).


    You can even have your search fields stored and synced onto your devices – from your laptop to phone and tablet via Google.


    You are now having to give up your personal details to unknown affiliated marketers and partners of tech giants. They get first dibs on this data – and paying good money for it.

    Read more about Affiliate Marketing here

    Required by regulation

    The main violation by Facebook, therefore, might not even be non-consensus selling of data to marketers. Such things could be countered with a clause.
    They may have strategically stuck one in while you were busy posting selfies and liking random videos of cats.


    The real issue is the potential use of the data for political or advanced manipulation of data for fraudulent purposes. This can be facilitated by the use of artificial intelligence to influence you without your knowledge.

    Read more about the uses of Artificial Intelligence here

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    It is possible for you to have full data privacy and absolute freedom from advertising on social platforms. This, however, comes at a ‘cost’.

    This was reiterated recently by the COO of Facebook who admittedly confirmed that ‘opting out’ would mean you will have to pay to use Facebook in the future.
    They had just not put this in place but will now forcibly have to make it a clearly visible option.

    The fact of the matter is we are in an era of Big Data, the Internet of Things (IoT), and AI. All of these require your data to ‘operate’.

    Data mining is here to stay

    Though many were reluctant at first, pretty much every company now has a Facebook, Twitter, or Instagram page. It serves as a platform to showcase and communicate with thier clients via the newly termed phrase ‘social engagement’.

    This has turned out to become a strong branding and marketing tool for them.


    And if you think you are out of it by leaving one platform, just remember this: Facebook owns WhatsApp & Instagram; Google owns YouTube; Microsoft owns LinkedIn, and so on.


    There is, in fact, nowhere to hide if complete online privacy is important to you. And let’s not forget your web-browser: Not many of us actively use ad-blockers: but your browsing data is being scanned and processed by external third-parties companies.


    If you aren’t using a Virtual Private Network (VPN), you should seriously consider it! Along with some good plug-ins to help secure your online browsing from all types of behind the scenes snooping and ransomware.
    It will be interesting to see the outcome and verdict of the probe into the Facebook case.

    Rest assured, many other heavily used platforms will be deleting and removing ties with data mining marketers. Especially ones that have had a similar agenda to what Cambridge Analytica was accused of conducting.

    A change in the verification of marketers, data storage and data security laws (such as the new GDPR law) were long overdue. Facebook will now be the scapegoat to enforce data security laws on social media.
  • Data (Gold) Mining

    Data (Gold) Mining

    Let’s face it, if you really were going to quit Facebook, you would have a few years ago. Fact is, you should have asked the serious questions when the ‘free’ social media platform started turning over millions and even billions of dollars in revenue. No free service can generate that amount money out of goodwill and thin air – so much that they could list on the stock exchange. So, we are not quite sure why everyone is acting amazed or why the knee-jerk #DeleteFacebook campaign is only now coming to light.

    There really is no such thing as a free lunch and if you believe that all these online social platforms – who may have started off with sole intentions to provide a free service, would keep it that way, then you are as naive as they are hoping you to be. Think about it, the companies behind the platforms, actively recruit in pretty much tens and hundreds of cities globally. And the simple fact of the matter is that in order for them to pay all their (global) staff of programmers, developers, executives, lawyers and other stakeholders – they need revenue.

    Facebook, Google, Twitter, Snapchat and pretty much any social media platform that has over 100 million users, therefore, sit on a goldmine for advertisers. The commodity, however, is not just what their users wish to own in the short term, or their purchasing power directly for that matter. The commodity is simply you, the user. So, your preferences, habits and views along with their personal data are analysed via machine-learning systems to study behaviours and habits for constant revenue maximization or in some extreme cases: political, psychological and social manipulation!

    “Your ‘payment’ on a social media platform is your consent to have your information used for marketing purposes – opting out of marketing would give you true free use of the service. But no profiteering company offers that privilege today – the best you can get is a month’s free trial.”

    Knowing your likes, spending habits, music preferences, political views, personal information including location and working habits is enough for any company or institution to cater their goods and services and position them (sometimes subliminally) into spaces where you are likely to indulge in them. Social media platforms, in this case, become the marketplace for them to ‘mine’ data to use.

    Most famous social network sites worldwide as of January 2018, ranked by number of active users (in millions).

    Most famous social network sites worldwide

    Source: © Statista 2018

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    Data mining is not a new idea and completely legal if presented transparently in the terms and conditions of any service – which are getting longer by the day (and smaller in print) that we don’t bother to read them. In fact, Microsoft envisioned this a decade ago and changed the way its operating systems work (beginning with its Windows 8 series), to more of a social, interactive and information gathering system – designed to “help you” organize things better. This is fostered by a voice-activated app called Cortana – all under one Microsoft account.

    Amazon has its own ways of data mining via your shopping habits and Alexa – is own voice-activated search and information-providing device. Google (owned by a group called the Alphabet company) has the biggest stranglehold of the lot and must, therefore, be the most cautious when it comes to data privacy and security.

    This applies especially with its partnership with Android, which makes it a requirement to use for all their devices (phones and tablets) to link up all your data including phone contacts, emails via Gmail, pictures via GoogleDrive, apps (music, movies and games) orders via the Google (Play)Store and social media via Google+. You can even have your search fields stored and synced onto your devices – from your laptop to phone and tablet via Google.

    You are now having to (almost mandatorily) give up your telephone number, location, and other preferences indirectly to unknown affiliated marketers and partners of the tech giants who are getting first dibs on this data – and paying good money for it.

    The main violation by Facebook, therefore, might not even be non-consensus selling of data to marketers, because such things could be countered with a clause they may have strategically stuck in while you were busy posting selfies and liking random videos of cats making funny faces. The real issue is the potential use of the data for political or advanced manipulation of data for fraudulent purpose with the use of sophisticated and artificial intelligence to influence you without your knowledge.

    Read more about the uses of Artificial Intelligence here

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    Full data privacy, though not conceivable, and absolute freedom from advertising on social platforms is possible – but at a cost. This was reiterated recently by the COO of Facebook who admittedly confirmed that opting out of the terms to have your data sold or used would lead to you having to pay to use Facebook in future. They had just not put this in place but will now forcibly have to make it a clearly visible option.

    250x250The fact of the matter is we are in an era of Big Data, Internet of Things (IoT) and AI – all which require data to analyze. These platforms are thus here to stay and still serve their specific functions well. More importantly, they’re also the livelihood for many small-to-medium-sized businesses. Though many were reluctant at first, pretty much every company now has a Facebook, Twitter or Instagram page to showcase and communicate with their clients via the newly termed phrase ‘social engagement’ – a strong branding and marketing tool.

    And if you think you are out of it by leaving one platform, just remember this: Facebook owns WhatsApp & Instagram; Google owns YouTube; Microsoft owns LinkedIn and so on – there is nowhere to hide if complete online privacy is important to you. And let’s not forget your web-browser – not many people actively use ad-blockers unaware that even their browsing data is being scanned and processed always by external third-parties companies.

    If you aren’t using a Virtual Private Network (VPN), you should seriously consider it along with some good (some free) plug-ins to help secure your online browsing from all types of behind the scenes snooping and ransomware.

    It will be interesting to see the outcome and verdict of the probe into the Facebook case and rest assured, many other heavily used platforms will be deleting and removing ties with data mining marketers that have had a similar agenda to what Cambridge Analytica was accused of conducting.

    A change in verification of marketers, data storage, management and data security laws (such as the new GDPR law targeting businesses coming in May 2018 to the EU region) were long overdue, and Facebook will now be the scapegoat to enforce data security laws on social media.

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