Tag: Social Media

  • Ethical hacking

    Ethical hacking

    Maybe you should encourage your kids to become hackers. When you open Twitter handles and Linkedin profiles, it’s not unlikely that you’ll find people listing hacking as a skill.

    Parents used to tell their kids to become doctors, lawyers, and accountants. Later, they advised them to learn about computers. These kids have now grown to become hardware specialists and then software specialists today.

    In the past 10 to twelve years, we have seen ourselves thrown into the fourth industrial revolution. In it, technology affects our lives through social media and augmented reality.

    We share a lot of our personal information with more people, companies, and institutions every day, willingly and are often blasé about it. This has tempted people to steal this information by hacking it. 

    Hacking background

    Since the advent of personal computers in the 1980s hackers have become prolific, initially in ‘first-world’ countries that had an advanced infrastructure. There were numerous cases in the US but as computer technology permeated the world, hackers followed suit. 

    A hacking group called MOD, Masters of Deception, in the 1980s allegedly stole passwords and technical data from Nynex, and other telephone companies as well as several big credit agencies and two major universities.

    The damage caused was extensive and one company, Southwestern Bell said it suffered losses of $370,000 alone. These days the damages, though not always publically announced, can run into a few millions of dollars.

    READ MORE about the Online Threats hackers use here

    All this has paved the way for a special information technology (IT) vocation. A security hacker is someone who explores methods for breaching defenses and exploiting weaknesses in a computer system and networks. They break into systems they aren’t authorized to, and tend to break seamlessly into email and banking systems.

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    Hacking as a career

    Ben Wilson works as an ethical hacker. He has more than ten years of experience and worked in London where he received on-the-job training. He now works remotely in South Africa servicing UK clients.

    “I test websites for clients and look for vulnerabilities in the systems. I have done a lot of work for banks lately but my work is across industries.” 

    “Energy companies are using my services more and more,” he says.

    Wilson says he worked in a permanent position for six years. Right now he contracts for five clients regularly.

    Ethical hackers are the knights who test how permeable these systems are.

     

    “The majority of my work is for British clients. The UK pound is strong and I like to earn pounds. I’d say the best computer security consultants in the world are in the UK. The US is strong too but the UK consultants are sophisticated and the best.”

    Vulnerabilities

    The most common way in which people hack information is through email contacts; especially personal Gmail accounts.

    People think that their information is safe because it sits with one of the largest companies in the world. But this is exactly why it isn’t safe.

    Gmail and other third-party free email accounts are regularly hacked. If you want to protect especially valuable information you should either upgrade it to the business/enterprise level, use a different email service, or perhaps the one connected to your employer. 

    Nowadays companies use services to protect themselves against hacks and unauthorized access. These monthly or annual service providers might employ ethical hackers to check the companies’ systems.

    Hacking, however, isn’t just something that happens to big companies or in blockbuster movies. Here are some reality checks:

    • All websites are under threat;
    • So are applications (Apps) on your phone;
    • People can also program artificial intelligence (AI) to hack into systems. This has become a big concern and theme for security experts.

    Ways to proactively prevent a hack 

    Fortunately, there are several ways of protecting yourself and your information from hacking; starting with your emails. Be wary of “phishing” emails asking you to update your information, especially for bogus databases that you have never heard of.

    Use a spam filter – Avoid opening attachments from senders you don’t know – Update your passwords regularly – It helps to have authentication methods, such as a smartphone-linked and email-linked authentication (2FA) or security keys like Yubico – Do not click on any ad – period! Back up your files regularly – it’s always a good idea – Don’t allow ransomware bullies to bully you.

    • If you get sent communication saying that people have your files and want money or they’ll release the files; ignore them.
    • They can’t threaten you forever and might eventually move onto another target especially if your information loses its value over time.

    Anti-hacking software

    As a business, use tools like those from cybersecurity experts Acunetix. More than 4 000 companies protect their web applications from vulnerabilities using its powerful web scanner.

    Its penetration testing software prevents potential attacks by identifying holes in your websites’ coding. This is where hackers usually plant their complex code which allows them to extract data such as contact details, credit card details, and in worse cases, company-sensitive data like patents and blueprints.

    Naturally, it also scans networks to find gateway loopholes that could lead to crashes and downtime-related losses. A bank’s website going down for a few hours can cost it several thousand or even millions in lost revenue.

    Despite having firewalls, VPNs, and other Internet security systems in place, your websites and apps being developed are still vulnerable to cyber-attacks or a hack.

    The most commonly known hack used is a DDoS attack. Basically, it works like a traffic jam clogging up a highway, preventing regular traffic from arriving at its desired destination. Incidentally, only a few days ago, Amazon was hit by a DDoS Attack.

    So, how would you know or find out if you are vulnerable?  By conducting regular scans on your websites and apps to see where vulnerabilities lie.

    Avoiding a hack requires common sense

    Be aware and don’t fall into scams. It’s unlikely you’ve won 120-million Euros in a lottery. You should know by now that you are not the descendant of a king!

    In addition, if someone says they have a sex tape with you in it and they want your salary, unless you know you made a sex tape, they’re probably lying.

    Unless of course, a scorned lover of yours tricked you – but you can’t blame technology or a hacker for that.

     

  • A digital address for everything

    A digital address for everything

    The ‘Internet of Things’ (IoT) as the name suggests is basically connecting as many devices online for them to communicate with each other.

    If you think that is a far-fetched concept it is nothing new. We have been using it since the advent of GSM, Infrared, GPS, GPRS, Bluetooth, Wi-Fi, and other wireless connections.

    To put the concept into further context, your Smartphone/watch, Bluetooth headset, wireless printer, or smart fridge are all components of the ‘Internet of Things’. They all require a sensor or chip to connect or collaborate with each other.

    Origins

    The term was supposedly coined about a decade ago. This when a company executive discussed an idea which sounded bizarrely unnecessary and over-futuristic at the time.

    He advocated for the need for a chip for every electronic device. The initially requirement was for supply chain and automation in the retail industry.

    Fast forward to today, and this has indeed come to fruition. We now have smart cars, smart homes and even tracking chips inserted into pets!

    So, each component or part of the object is equipped with an individual chip (small processor) with a unique IP address.

    The very same IP address used to identify your home modem or Office server.

    IoT application

    Why would you want that you might ask? Wouldn’t it be useful for devices and machines to work things out by themselves – to solve complex problems before you even become aware of them?

    This is in fact how the devices communicate with the central server to relate pertinent information.  An example is the use of fuzzy logic: to regulate the temperature in the fridge (to avoid food getting moldy).

    It can be used, in addition, to check the amount of water used in a washing cycle in your washing machine. 

    Another practical use would be to check car tyres pressure and temperature (to avoid overheating and bursting).

    Can you then imagine the number of chips that are required for the typical household?  For the car, security alarm, fridge, microwave, tumble dryer, TVs, Radios, computers/tablets, lighting, and heating/cooling system? Each would require a unique IP address

    IP address shortage

    Talks about IoT highlighted the need for more IP addresses and a need to track or generate them. This as it is evident we are running out of ‘normal’ IP addresses known as IP4: 4 denotes the number of billion IP addresses available.

    At the birth of the Internet age in the 1980s, no one ever envisioned a time when the world would need more than four million IP addresses. But with the need as mentioned above for the internet of things – that has come to pass.

    Without getting too technical, the issue is being resolved with the development of a newer IP system known as the IP6.

    The main difference between the two but it is merely that one is on 32-bit system while the newer on 128-bit and that influences merely the length of the addresses.

    Again, the technicalities would only matter to the now growing IoT industry and would not affect us as individuals.

    Practical uses of IOT

    Large companies that need to manufacture a lot of parts for their devices would need to insert an IP address on each piece. From items as trivial as the car side-mirror; to more serious parts like the helmet of a sportsperson engaging in the heavy contact sport.

    From an education perspective, the IoT can make learning a lot more fun for kids and young adults. Toy-maker Sphero, for example, has been long making wireless operated toys like its SPRK+(pictured).

    The idea is to fuse physical (programmable) robotic toys with digital apps.

    This would simultaneously provide entertainment experiences while inspiring tomorrow’s leaders in maths, engineering, and science.

    There are discussions to extend this connectedness to human beings. Much like was prophesied in many sci-fi books and George Orwell’s 1984. If there was a ‘rise of the machines’, and Artificial Intelligence was to take over the control of all our devices, we would not stand a chance!

    There are also a few new decentralized systems that are even advocating for a fragmented Internet for that very reason (security and privacy). This would enable you to control your little space within the “interconnected” web.

    You can thus run a (private) local area network (LAN) within the Internet domain – if that makes any sense.

    Blockchain advocates and companies like IOTA and Chinese-based Crypto-firm Tron are pushing the IoT narrative hard. They also want the decentralization of the whole Internet.

    It is only a matter of time before this becomes the norm. Companies are now queuing to get the IP6s and have incorporated adding them to the manufacturing processes.

    Once the security and privacy issues have been adequately planned and implemented. The pros of the full adoption of IoT will outweigh the cons.

  • Vocations of the Future

    Vocations of the Future

    There is a lot of banter, which is backed up by well-research papers on how Automation and Robotics (powered by AI) will replace manufacturing jobs.

    Blue-collar jobs are not the only ones however, that face imminent and progressive extinction.

    A recent survey report conducted by the World Economic Forum predicts futuristic trends affecting certain jobs in the modern workplace.

    Robert Solow predicted decades ago, in his Solow-Swan model, a massive driving force of global growth: technology.

    And the evidence is prevalent with the likes of Apple, Google, and Amazon championing stock markets with Billion-dollar market capitalizations. They also create an abundance of jobs globally.

    250x250

    Disruptive technological advances such as AI (Artificial Intelligence); the ubiquitous high-speed mobile Internet (5G); widespread adoption of big data analytics; cloud technology; and the recent Blockchain technology will be the drivers of this job evolution.

    Based on the report, by 2022, this job evolution will be firmly in place as it has already.

    In a matter of just 4 years, we could have a situation where jobs such as postal service clerks, data entry clerks, and bean-counters (accountants and auditors) would be made redundant.

    Impact on services

    Software like Microsoft’s Dynamics 365, aims to remove ‘silos’ within customer relationship management (CRM) and enterprise resource planning (ERP) processes.

    The latter takes over (fully automates) back-office operations such as stock-taking and supply chain management.

    Such tasks will be performed via software, reducing the need for more human supervision. Consequently, the focus would be more on managerial roles.

    In the sales and customer service realm, technologies like Microsoft’s AI will provide automated insights to guide employees on improving customer experiences.

    Furthermore, it may lower support costs by using virtual agents or Chatbots to eliminate in-house AI experts and those writing code. This will  result in more redundancies!

    World's jobs

    On a positive note, newer and more exciting jobs such as data analysts, machine learning and AI specialists, digital transformation experts and in general information system services will be on the rise – up to 135 million globally, according to the Report.

    The fields to benefit directly from new technologies would be information technology; information security; innovation; customer services and risk management (financial services).

    Impact on finance

    Another group of professionals whose nature of work will be affected due to the advent of ‘disruptive technology‘ is financial middlemen. Likewise, smaller banks and money transfer institutions.

    Decentralized systems were primarily put in place to eradicate exorbitant fees associated with transferring money across borders.

    Cutting them out completely undoubtedly renders them redundant. It is therefore pertinent for them to innovate their products in order to open up sufficient job position.

    Read more about the effect of Cryptocurrencies on the banking sector here

    Recently, Malta’s finance minister whilst in a private interview during a Blockchain Conference, echoed this. He said that the advent of cryptocurrency has changed financial middlemen into traditional “photo developers”.

    “I can see this, just like in photography when you could tell that […] those who process the photos will lose their jobs; a lot of financial intermediaries will be facing the chop in the not too distant future,” says Edward Scicluna.

    The good news for governments will be that the trend shows that the jobs created will surpass those lost.

    Be proactive and skill yourself accordingly or get the right personnel who can quickly adopt some of the mentioned skills so that you do not fall behind!

  • Data (Gold) Mining

    Data (Gold) Mining

    Let’s face it, if you really were going to quit Facebook, you would have a few years ago. Fact is, you should have asked the serious questions when the ‘free’ social media platform started turning over billions of dollars.

    No free service can generate that amount of money out of goodwill and thin air. So much that they could list on the stock exchange. So, we are not quite sure why everyone is acting amazed or why the knee-jerk #DeleteFacebook campaign is only now coming to light.


    There really is no such thing as a free lunch. If you believe that all these online social platforms would keep it that way, then you are as naive as they are hoping you to be.


    Think about it, the companies behind the platforms, actively recruit in pretty much tens and hundreds of cities globally.


    And the simple fact of the matter is that in order for them to pay all their staff of programmers, developers, executives, lawyers, and other stakeholders. They need to be paid!

    What your data means

    Facebook, Google, Twitter, Snapchat, and any social media platform that has over 100 million users sit on a goldmine for advertisers.

    The commodity, however, is not just what their users wish to own in the short term, or their purchasing power directly for that matter.

    The commodity is simply you, the user. So, your preferences, habits, and views along with their personal data are analyzed via machine-learning systems to study behaviours and habits.


    The data, in turn, is used for constant revenue maximization. In some extreme cases, it is used for political, psychological, and social manipulation!

    “Your ‘payment’ on a social media platform is your consent to have your information used for marketing purposes. Opting out of marketing would give you true ‘free use’ of the service. But no profiteering company offers you that privilege today. The best you can get is a month’s free trial.”

    Your likes, spending habits, music preferences, political views, location and working habits enables marketers to present their goods and services.


    They can position their offerings (sometimes subliminally) into spaces where you are likely to indulge in them.


    Social media platforms, in this case, become the marketplace for them to ‘mine’ data to use.

    Social network sites worldwide as of January 2018, ranked by the number of active users (in millions).
    Most famous social network sites worldwide

    Source: © Statista 2018

    How the mining works

    text-mining-icon-2793702_640


    Data mining is not a new idea and completely legal if presented transparently in the terms and conditions of any service. The terms get longer by the day (small print) that we don’t bother to read them.
    Microsoft envisioned this a decade ago and changed the way its operating systems work (with its Windows 8 series).

    Its operating systems are now more of a social, interactive, and information gathering system. Allegedly designed to “help you” organize things better.
    This is fostered by a voice-activated app called Cortana – all under one Microsoft account.


    Amazon has its own ways of data mining via your shopping habits and Alexa – is its own voice-activated search and information-providing device.
    Google (owned by Alphabet company) has the biggest stranglehold of the lot. They must, therefore, be the most cautious when it comes to data privacy and security.


    This applies especially with its partnership with Android, which makes it a requirement for you to use for all their devices to link all your data.


    These include phone contacts, emails via Gmail, pictures via GoogleDrive, apps (music, movies, etc) orders via the Google (Play)Store, and social media (Google+).


    You can even have your search fields stored and synced onto your devices – from your laptop to phone and tablet via Google.


    You are now having to give up your personal details to unknown affiliated marketers and partners of tech giants. They get first dibs on this data – and paying good money for it.

    Read more about Affiliate Marketing here

    Required by regulation

    The main violation by Facebook, therefore, might not even be non-consensus selling of data to marketers. Such things could be countered with a clause.
    They may have strategically stuck one in while you were busy posting selfies and liking random videos of cats.


    The real issue is the potential use of the data for political or advanced manipulation of data for fraudulent purposes. This can be facilitated by the use of artificial intelligence to influence you without your knowledge.

    Read more about the uses of Artificial Intelligence here

    250x250

    It is possible for you to have full data privacy and absolute freedom from advertising on social platforms. This, however, comes at a ‘cost’.

    This was reiterated recently by the COO of Facebook who admittedly confirmed that ‘opting out’ would mean you will have to pay to use Facebook in the future.
    They had just not put this in place but will now forcibly have to make it a clearly visible option.

    The fact of the matter is we are in an era of Big Data, the Internet of Things (IoT), and AI. All of these require your data to ‘operate’.

    Data mining is here to stay

    Though many were reluctant at first, pretty much every company now has a Facebook, Twitter, or Instagram page. It serves as a platform to showcase and communicate with thier clients via the newly termed phrase ‘social engagement’.

    This has turned out to become a strong branding and marketing tool for them.


    And if you think you are out of it by leaving one platform, just remember this: Facebook owns WhatsApp & Instagram; Google owns YouTube; Microsoft owns LinkedIn, and so on.


    There is, in fact, nowhere to hide if complete online privacy is important to you. And let’s not forget your web-browser: Not many of us actively use ad-blockers: but your browsing data is being scanned and processed by external third-parties companies.


    If you aren’t using a Virtual Private Network (VPN), you should seriously consider it! Along with some good plug-ins to help secure your online browsing from all types of behind the scenes snooping and ransomware.
    It will be interesting to see the outcome and verdict of the probe into the Facebook case.

    Rest assured, many other heavily used platforms will be deleting and removing ties with data mining marketers. Especially ones that have had a similar agenda to what Cambridge Analytica was accused of conducting.

    A change in the verification of marketers, data storage and data security laws (such as the new GDPR law) were long overdue. Facebook will now be the scapegoat to enforce data security laws on social media.
  • Data (Gold) Mining

    Data (Gold) Mining

    Let’s face it, if you really were going to quit Facebook, you would have a few years ago. Fact is, you should have asked the serious questions when the ‘free’ social media platform started turning over millions and even billions of dollars in revenue. No free service can generate that amount money out of goodwill and thin air – so much that they could list on the stock exchange. So, we are not quite sure why everyone is acting amazed or why the knee-jerk #DeleteFacebook campaign is only now coming to light.

    There really is no such thing as a free lunch and if you believe that all these online social platforms – who may have started off with sole intentions to provide a free service, would keep it that way, then you are as naive as they are hoping you to be. Think about it, the companies behind the platforms, actively recruit in pretty much tens and hundreds of cities globally. And the simple fact of the matter is that in order for them to pay all their (global) staff of programmers, developers, executives, lawyers and other stakeholders – they need revenue.

    Facebook, Google, Twitter, Snapchat and pretty much any social media platform that has over 100 million users, therefore, sit on a goldmine for advertisers. The commodity, however, is not just what their users wish to own in the short term, or their purchasing power directly for that matter. The commodity is simply you, the user. So, your preferences, habits and views along with their personal data are analysed via machine-learning systems to study behaviours and habits for constant revenue maximization or in some extreme cases: political, psychological and social manipulation!

    “Your ‘payment’ on a social media platform is your consent to have your information used for marketing purposes – opting out of marketing would give you true free use of the service. But no profiteering company offers that privilege today – the best you can get is a month’s free trial.”

    Knowing your likes, spending habits, music preferences, political views, personal information including location and working habits is enough for any company or institution to cater their goods and services and position them (sometimes subliminally) into spaces where you are likely to indulge in them. Social media platforms, in this case, become the marketplace for them to ‘mine’ data to use.

    Most famous social network sites worldwide as of January 2018, ranked by number of active users (in millions).

    Most famous social network sites worldwide

    Source: © Statista 2018

    text-mining-icon-2793702_640

    Data mining is not a new idea and completely legal if presented transparently in the terms and conditions of any service – which are getting longer by the day (and smaller in print) that we don’t bother to read them. In fact, Microsoft envisioned this a decade ago and changed the way its operating systems work (beginning with its Windows 8 series), to more of a social, interactive and information gathering system – designed to “help you” organize things better. This is fostered by a voice-activated app called Cortana – all under one Microsoft account.

    Amazon has its own ways of data mining via your shopping habits and Alexa – is own voice-activated search and information-providing device. Google (owned by a group called the Alphabet company) has the biggest stranglehold of the lot and must, therefore, be the most cautious when it comes to data privacy and security.

    This applies especially with its partnership with Android, which makes it a requirement to use for all their devices (phones and tablets) to link up all your data including phone contacts, emails via Gmail, pictures via GoogleDrive, apps (music, movies and games) orders via the Google (Play)Store and social media via Google+. You can even have your search fields stored and synced onto your devices – from your laptop to phone and tablet via Google.

    You are now having to (almost mandatorily) give up your telephone number, location, and other preferences indirectly to unknown affiliated marketers and partners of the tech giants who are getting first dibs on this data – and paying good money for it.

    The main violation by Facebook, therefore, might not even be non-consensus selling of data to marketers, because such things could be countered with a clause they may have strategically stuck in while you were busy posting selfies and liking random videos of cats making funny faces. The real issue is the potential use of the data for political or advanced manipulation of data for fraudulent purpose with the use of sophisticated and artificial intelligence to influence you without your knowledge.

    Read more about the uses of Artificial Intelligence here

    N26_banner-300x250-EN

    Full data privacy, though not conceivable, and absolute freedom from advertising on social platforms is possible – but at a cost. This was reiterated recently by the COO of Facebook who admittedly confirmed that opting out of the terms to have your data sold or used would lead to you having to pay to use Facebook in future. They had just not put this in place but will now forcibly have to make it a clearly visible option.

    250x250The fact of the matter is we are in an era of Big Data, Internet of Things (IoT) and AI – all which require data to analyze. These platforms are thus here to stay and still serve their specific functions well. More importantly, they’re also the livelihood for many small-to-medium-sized businesses. Though many were reluctant at first, pretty much every company now has a Facebook, Twitter or Instagram page to showcase and communicate with their clients via the newly termed phrase ‘social engagement’ – a strong branding and marketing tool.

    And if you think you are out of it by leaving one platform, just remember this: Facebook owns WhatsApp & Instagram; Google owns YouTube; Microsoft owns LinkedIn and so on – there is nowhere to hide if complete online privacy is important to you. And let’s not forget your web-browser – not many people actively use ad-blockers unaware that even their browsing data is being scanned and processed always by external third-parties companies.

    If you aren’t using a Virtual Private Network (VPN), you should seriously consider it along with some good (some free) plug-ins to help secure your online browsing from all types of behind the scenes snooping and ransomware.

    It will be interesting to see the outcome and verdict of the probe into the Facebook case and rest assured, many other heavily used platforms will be deleting and removing ties with data mining marketers that have had a similar agenda to what Cambridge Analytica was accused of conducting.

    A change in verification of marketers, data storage, management and data security laws (such as the new GDPR law targeting businesses coming in May 2018 to the EU region) were long overdue, and Facebook will now be the scapegoat to enforce data security laws on social media.

  • Run your business on cruise control

    Run your business on cruise control

    Are you running your business as you did in the eighties, nineties? If so, you are probably working like a donkey and for the same kind of income – if you are even making any!

    Business automation has developed albeit quite slowly, over decades. It was accelerated significantly via the “www “.  And now even more so with the Internet of Things (IoT).

    Ways of doing business

    Let’s begin looking at communication – a key pillar in running any successful venture. Getting in touch with your clients can now occur in numerous ways.


    We have come a long way from shouting on street corners to invading people’s places of comfort with door-to-door sales visits.


    We can now get in touch physically via phone, Skype, Emails, online chatting, video-conferencing, and social media.


    And though it may sound like overkill, using these tools can actually help save you time and target your products effectively.

    This makes them efficient and worth every penny you spend on them.
    Hosting your email nowadays does not require the expertise of IT professionals.


    Likewise, IT pros are now discovering they have more time to perform administrative work (productivity reports). 

    As an IT expert, you must hate having to walk from PC to PC to install software. Such ‘excursions’ can consume hours during the day and, probably gets on the nerves of people trying to get work done.

    Hands-free IT

    As an IT pro, you can now administer and carry out IT-related tasks from the comfort of your office. You can even do it remotely from your, laptop, or your smartphone!


    So now, your emails can now be hosted with a few clicks. You can then receive them instantaneously on your desktops, mobile phones with a syncing feature. This is made possible by a newer mail protocol known as Simple Mail Transfer Protocol (SMTP).


    You can now synchronize your emails, calendars, and events, and contacts on your devices using Microsoft Exchange Online services.

    These are strenuous tasks that you would have had to manually create using special scripted rules. Tools like PowerShell, patches, domain routers would have to be applied to a physical server to enable such functionality.

    The cloud has made this all possible. We will not get into the intricacies and workings of the cloud but we have seen a massive uptake of it.


    Companies of all sizes, countries, and industries are moving to the cloud.
    This uptake of cloud services is happening on a regular basis as old servers are being made redundant and getting subjected to creative destruction.

    Software for hire

    Software as a Service (SaaS), is basically the hiring of software rather than owning it and leaving the maintenance to the software provider.


    Major cloud players such as Microsoft Azure, and Google Business, offer you the software just as a front-end and user-friendly application.


    They take care of the ‘back-end’ operations such as backups, updates, and upgrades, security, and compliance. All that for an annual or monthly fee.


    You can liken this to hire-purchase or the car leasing services that the automobile industry offers its clients.


    Our car servicing and maintenance are performed timeously by the manufacturer. You just drive it and pay for your own fuel on top of the monthly leasing fees. Such a service can even be monetized using Cryptos such as IOTA.

    Great collaboration tools

    stress-2883648_1920

    Another daunting yet integral task in running a business is the act of hosting meetings. Business meetings are often rescheduled as easily as procrastinating a spring cleaning exercise.

    Tools that facilitate online meetings like Skype for Business or Google’s Meet, allow you to schedule meetings from your calendar. This will send you and your meeting participants a reminder. With a click of a button, you can join, host or participate in an HD video or audio conference call.


    This can be done from wherever you are on the globe as long as you have a good enough broadband connection.

    The kicker with this tool is the ability to present your full (hopefully clean and avoid any embarrassing items) desktop, to all participants.

    So, you can present an Excel spreadsheet of financial data, discuss the design of a brochure or flyer for marketing, or run a PowerPoint presentation. The apps come even complete with an infrared pointer!

    For more solutions, have a look at the previous blog on sales software and CRM systems. This will help you understand a bit more about how SaaS can help grow revenue for your business.

    Good broadband is key

    Again, these services obviously require great Internet connectivity. This might also be the only stumbling block deterring many smaller companies and some big data-sensitive firms from taking on the cloud.

    But as Internet Service Providers (ISPs) and local governments are now actively getting involved in making broadband a necessity for us.

    There are endless possibilities that the cloud and good software, in general, can offer your business.

    No one wants to spend hours in traffic leading to stress at work or home. You also wouldn’t want to spend large budgets on unnecessary travel, marketing, and communication tools that are not effective.

    We are not fully in favour of substituting your human interactions with technology.  It will, nevertheless, help you to find ways to bridge the gap when you find that personal contact is not possible.

    Allow software automation to help you!

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